[Federal Register: January 31, 2003 (Volume 68, Number 21)]
[Notices]               
[Page 5022-5023]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr31ja03-85]                         


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DEPARTMENT OF HEALTH AND HUMAN SERVICES


Centers for Disease Control and Prevention


[30DAY-24-03]


 
Agency Forms Undergoing Paperwork Reduction Act Review


    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 498-1210. Send written 
comments to CDC, Desk Officer, Human Resources and Housing Branch, New 
Executive Office Building, Room 10235, Washington, DC 20503. Written 
comments should be received within 30 days of this notice.


[[Page 5023]]


    Proposed Project: YMC Tween Event Follow-up Survey--NEW--National 
Center For Chronic Disease Prevention and Health Promotion (NCCDPHP), 
Centers for Disease Control and Prevention (CDC). In FY 2001, Congress 
established the Youth Media Campaign at the Centers for Disease Control 
and Prevention (CDC). Specifically, the House Appropriations Language 
said: The Committee believes that, if we are to have a positive impact 
on the future health of the American population, we must change the 
behaviors of our children and young adults by reaching them with 
important health messages. CDC, working in collaboration with the 
Health Resources and Services Administration (HRSA), the National 
Center for Child Health and Human Development (NICHD), and the 
Substance Abuse and Mental Health Services Administration (SAMHSA), is 
coordinating an effort to plan, implement, and evaluate a campaign 
designed to clearly communicate messages that will help kids develop 
habits that foster good health over a lifetime. The Campaign is based 
on principles that have been shown to enhance success, including: 
designing messages based on research; testing messages with the 
intended audiences; involving young people in all aspects of Campaign 
planning and implementation; enlisting the involvement and support of 
parents and other influencers; tracking the Campaign's effectiveness 
and revising Campaign messages and strategies as needed.
    Close monitoring of the implementation of the program through 
process evaluation is essential to the success of the campaign. 
Campaign planners are interested in understanding how well and under 
what conditions the Campaign was implemented and the size of the 
audience that was exposed to the messages. This understanding will 
facilitate any strategy changes that may be necessary to increase the 
Campaign's effectiveness and sustainability.
    The Youth Media Campaign proposes to conduct process evaluation 
with convenience samples following community events in up to 7 
communities nationwide. This process evaluation will gather information 
from teens and their parents through follow-up telephone interviews.
    The purpose of the process research is to determine to what extent 
the Youth Media Campaign was implemented as planned, the challenges 
that occurred and how they were addressed in order to refine campaign 
strategies. The total annualized burden for this data collection is 485 
hours.


----------------------------------------------------------------------------------------------------------------
                                                                                                      Average
                                                                     Number of       Number of       burden of
                           Respondents                              respondents     responses/     response  (in
                                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
Screener (Parent)...............................................           3,332               1            2/60
Child...........................................................           2,249               1           10/60
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    Dated: January 27, 2003.
Thomas Bartenfeld,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 03-2276 Filed 1-30-03; 8:45 am]

BILLING CODE 4163-18-P