[Federal Register: March 7, 2003 (Volume 68, Number 45)]
[Notices]
[Page 11114-11115]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr07mr03-94]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30DAY-32-03]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 498-1210. Send written
comments to CDC, Desk Officer, Human Resources and Housing Branch, New
Executive Office Building, Room 10235, Washington, DC 20503. Written
comments should be received within 30 days of this notice.
Proposed Project: Outcome Follow-up Survey for CDC's Youth Media
Campaign--New--National Center for Chronic Disease Prevention and
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention
(CDC).
Background
In FY 2001, Congress established the Youth Media Campaign at the
Centers for Disease Control and Prevention (CDC). Specifically, the
House Appropriations Language said: The Committee believes that, if we
are to have a positive impact on the future health of the American
population, we must change the behaviors of our children and young
adults by reaching them with important health messages. CDC, working in
collaboration with federal partners, is coordinating an effort to plan,
implement, and evaluate a campaign designed to clearly communicate
messages that will help youth develop habits that foster good health
over a lifetime. The Campaign is based on principles that have been
shown to enhance success, including: designing messages based on
research; testing messages with the intended audiences; involving young
people in all aspects of Campaign planning and implementation;
enlisting the involvement and support of parents and other influencers;
refining the messages based on research; and measuring the effect of
the campaign on the target audiences.
To measure the effect of the campaign on the target audiences, CDC
designed a baseline survey for tween and parent dyads (Children's Youth
Media Survey and Parents' Youth Media Survey) that assessed aspects of
the knowledge, attitudes, beliefs, and levels of involvement in
positive activities of tweens and a parent or guardian. The baseline
survey was conducted prior to the launch of the campaign from April 8,
2002 through June 21, 2002. The methodology was to use a panel design
and to survey 3000 dyads (3000 parents and 3000 tweens) from a
nationally representative sample and to survey 3000 dyads (again 3000
parents and 3000 tweens) from the six ``high dose'' communities for a
total of 6000 dyads or 12,000 respondents. The survey was conducted
using random digit dial.
The next steps in the measurement of effects of the campaign is to
collect follow-up data one year post baseline survey and two years post
baseline survey. The same panel members (minus attrition) of 6000
tween/parent dyads used in the baseline survey--nationally and in the
six selected metropolitan areas--would be re-contacted to complete a
survey that would be similar to that used at baseline. Items on
campaign awareness would be added to the survey to enable segmentation
of the respondents by awareness of the campaign. Thus, the data
collection would be with approximately 4,200 tween/parent dyads in
spring 2003 and 3,350 tween/parent dyads in 2004. The average
annualized burden is 2,571 hours.
[[Page 11115]]
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Average
Number of Number of burden/
Respondents respondents responses/ response (in
respondent hours)
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2003:
Screener.................................................... 7,502 1 1/60
Child....................................................... 4,242 1 20/60
Parent...................................................... 4,009 1 20/60
2004:
Screener.................................................... 4,009 1 1/60
Child....................................................... 3,353 1 20/60
Parent...................................................... 3,247 1 20/60
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Dated: February 28, 2003.
Thomas Bartenfeld,
Acting Associate Director for Policy, Planning and Evaluation, Centers
for Disease Control and Prevention.
[FR Doc. 03-5396 Filed 3-6-03; 8:45 am]
BILLING CODE 4163-18-P