[Federal Register: June 14, 2004 (Volume 69, Number 113)]
[Notices]
[Page 33025-33026]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr14jn04-84]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-04-65]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call the CDC Reports
Clearance Officer on (404) 498-1210.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Send comments to Sandra Gambescia, CDC
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-E11,
Atlanta, GA 30333 or send an email to omb@cdc.gov. Written comments
should be received within 60 days of this notice.
Proposed Project
Intimate Partner Violence (IPV) Media Campaign--Choose Respect--
New--National Center for Injury Prevention and Control (NCIPC), Centers
for Disease Control and Prevention (CDC). Intimate partner and sexual
violence is a significant problem in the United States.
Background
According to the National Violence against Women Survey, an
intimate partner physically assaults or rapes approximately 1.5 million
women and 850,000 men in the United States each year. Many more
individuals are subjected to threats of violence and psychological and
emotional abuse. Alarmingly, IPV behaviors are manifested in youth
populations. The literature suggests that attitudes and behaviors can
be shaped and reinforced more easily and more effectively as they are
developing in youth than after they have been firmly established. To
begin to address IPV and sexual violence in youth populations, the
CDC's NCIPC has developed a media campaign entitled, ``Choose
Respect.'' The campaign targets prevailing norms that support
victimization and perpetration of violence against women. Because
attitudes and behaviors related to IPV begin to manifest early on, CDC
will focus its efforts on early adolescents, and on the people who
influence them. The goal of CDC's Media Campaign, Choose Respect, is to
increase the social norm among adolescents that any form of violence
between intimate partners, whether physical, verbal or sexual is
considered inappropriate and unacceptable.
This project will implement and evaluate a pilot version of the
Choose Respect Campaign. The pilot campaign will target youth as the
primary audience. Parents, teachers, and counselors will be targeted as
secondary audiences in three market areas: Washington, DC; Austin,
Texas; and Kansas City, Missouri. A baseline and post-campaign survey
will be conducted with adolescents, their parents and their teachers or
counselors to determine attitudes, beliefs and intended behaviors
toward IPV and sexual violence both before and after implementation of
the campaign. The baseline information collected prior to the campaign
launch will assist CDC in tailoring the communication materials to each
of the middle schools and community groups selected from the target
markets. The evaluation will then utilize these baseline measures along
with the information collected following implementation to assess the
campaign's success at decreasing IPV-tolerant attitudes, increasing the
identification of appropriate ways to respond in situations that could
lead to IPV, and increasing the awareness of resources to help
facilitate discussions about appropriate dating behavior.
The pre-post research design of this campaign evaluation will aid
CDC in assessing the changes in attitudes, beliefs and behaviors
associated with the pilot campaign and will inform revision of the
campaign materials for a future launch nationwide. There is no cost to
respondents for any of these surveys.
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Number of Avg. burden/
Respondents Number of responses/ response (in Total burden
respondents respondent hrs.) hours
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Teachers Baseline Survey........................ 75 1 1.5 113
Parents Baseline Survey......................... 1000 1 15/60 250
Adolescents Baseline Survey..................... 1000 1 45/60 750
Teachers Post-campaign Survey................... 75 1 1.5 113
Parents Post-campaign Survey.................... 1000 1 15/60 250
Adolescents Post-campaign Survey................ 1000 1 45/60 750
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[[Page 33026]]
Total....................................... .............. .............. .............. 2226
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Dated: June 7, 2004.
Bill J. Atkinson,
Acting Director, Management Analysis and Services Office, Centers for
Disease Control and Prevention.
[FR Doc. 04-13264 Filed 6-10-04; 8:45 am]
BILLING CODE 4163-18-P