[Federal Register: August 23, 2004 (Volume 69, Number 162)]
[Notices]
[Page 51843-51844]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr23au04-46]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-04-04KA]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, or to send comments
contact Sandi Gambescia, CDC Assistant Reports Clearance Officer, 1600
Clifton Road, MS-E11, Atlanta, GA 30333 or send an e-mail to
omb@cdc.gov.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the
[[Page 51844]]
burden of the collection of information on respondents, including
through the use of automated collection techniques or other forms of
information technology. Written comments should be received within 60
days of this notice.
Proposed Project
Process Evaluation of CDC's Youth Media Campaign--New--National
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP),
Centers for Disease Control and Prevention (CDC).
Background: In FY 2001, Congress established the Youth Media
Campaign at the Centers for Disease Control and Prevention (CDC).
Specifically, the House Appropriations language said, ``The Committee
believes that, if we are to have a positive impact on the future health
of the American population, we must change the behaviors of our
children and young adults by reaching them with important health
messages.'' CDC's response to this mandate was to design and implement
a mass media campaign based on social marketing principles that is
focused on increasing physical activity levels in children ages 9 to
13. The Campaign is based on principles that have been shown to enhance
success, including: designing messages based on research; testing
messages with the intended audiences; involving young people in all
aspects of Campaign planning and implementation; and enlisting the
involvement and support of parents and other influencers. Evaluation of
the campaign is occurring through various process and outcome measures.
Part of the campaign strategy is to develop materials for
influencers and stakeholders. Influencers include teachers, coaches,
and youth-serving organizations. Stakeholders include community
leaders, corporate partners, and non-governmental organizations.
Campaign planners are interested in understanding how effective the
Campaign is in delivering the supporting message of regular youth
physical activity to these multiple groups. This understanding will
facilitate any strategy changes that may be necessary to increase the
effectiveness of tools and resources to facilitate sustainability of
the campaign.
The Youth Media Campaign plans to conduct a process evaluation with
convenience samples drawn from Campaign promotional requests, Campaign
Web site/inquiries and listservs. This process evaluation will examine
the implementation of Campaign strategies, promotions, and tools
through community partners that directly work with youth and adult
influencers. This process includes gathering information from
influencers and stakeholders through: in-person and telephone
interviews; mail surveys; focus groups; Internet online surveys;
bounce-back Web surveys with users of Web site; and feedback forms
included in promotional kits. Surveys will be administered beginning in
the winter of 2005 to adult influencers, community stakeholders, and
partners.
The overall purpose of this process evaluation is to determine the
extent to which the VERB campaign was implemented as planned, the
challenges that occurred, and solutions to specific challenges. Data
collected will assist campaign planners in refining campaign strategies
and in developing materials. Additionally, the process evaluation will
examine to what extent partnerships were formed and the effectiveness
of the partnership activities. There are no costs to the respondents.
Annualized Burden Table
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Average
Number of Number of burden per Total burden
Respondents respondents responses per response (in hours
respondent hrs.)
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Adult Influencers............................... 5,000 1 15/60 1,250
Community Stakeholders.......................... 1,000 1 15/60 250
Focus Groups: Adult influencers................. 100 1 1 100
Focus Groups: Community Stakeholders............ 100 1 1 100
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Total....................................... .............. .............. .............. 1,700
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Dated: August 12, 2004.
Alvin Hall,
Director, Management Analysis and Services Office, Centers for Disease
Control and Prevention.
[FR Doc. 04-19215 Filed 8-20-04; 8:45 am]
BILLING CODE 4163-18-P