[Federal Register: June 10, 2005 (Volume 70, Number 111)]
[Notices]
[Page 33902-33903]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr10jn05-62]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-05-05CL]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-371-5983
and send comments to Seleda Perryman, CDC Assistant Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to omb@cdc.gov.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Formative Evaluation of Adults' and Children's Views Related to
Promotion of Healthy Food Choices--New--National Center for Chronic
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease
Control and Prevention (CDC).
Background and Brief Description: In FY 2004, Congress directed the
Centers for Disease Control and Prevention (CDC) to conduct formative
research on the attitudes of children and parents' regarding nutrition
behavior. The FY 04 Appropriation Language instructs CDC to research
parents' and children's viewpoints on ``the characteristics of
effective marketing of foods to children to promote healthy food
choices.'' Upon completion, a report detailing CDC's findings will be
submitted to the appropriate Congressional Committees.
[[Page 33903]]
In response, CDC has contracted with the Academy for Educational
Development (AED) to conduct focus groups to identify key audience
concepts around food choices and to develop and test concepts and
messages aimed at increasing healthy food choices among children and
youth. For the research to be useful to Congress and to the nation's
public health agenda, a thorough understanding of a child's attitude
toward healthy food choices at varied developmental stages, and the
barriers and motivations for adopting and sustaining those choices is
essential. Also important is a thorough understanding of those who can
influence the health behaviors of children and youth. This research
will facilitate the development of messages, strategies, and tactics
that resonate with children, youth, parents, and other influencers.
The focus groups will be conducted in three phases: Phase One will
address ``tweens'' (ages 9-13) and parents of tweens; Phase 2 will
focus on children 6-8 years old and their parents, and Phase 3 will
conduct groups with parents of children under 6 years old. The research
will begin with tweens. Current market literature and opinion-leaders
both strongly suggest that tweens are highly influential in their
parents' nutrition decisions, as well as those made by their younger
siblings.
For each phase, 36 focus groups will be conducted; thus, three
phases will amount to 108 total focus groups. In Phases 1 and 2, focus
groups will involve both young people and their parents or key
caregivers. In this way, CDC can gain insight into both parents' and
children's views, as well as the dynamics of family shared decision-
making around food choices and attitudes toward healthy eating
patterns. For Phase 3, 36 focus groups about the toddler/young child
set (ages 1-5) will be held with their parents and other important
influencers such as educators, primary caregivers, and health care
providers.
All focus group recruiting will incorporate appropriate
representation of diverse ethnic groups, and the groups will be held in
several cities to ensure broad geographic representation.
The intent of this audience research is to solicit input and
feedback from potential audiences. The information gathered will be
used to develop, refine, and modify messages and strategies to increase
healthy food choices by children and parents. There is no cost to
participants other that their time.
Estimate of Annualized Burden Hours
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Average
Number of Number of burden/ Total burden
Type of respondents respondents responses/ response (in (in hrs)
respondents hours)
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Phase 1: Recruitment............................ 528 1 10/60 88
Phase 1: Tweens (ages 9-13); 24 groups of 11 264 1 2.0 528
people per group...............................
Phase 1: Parents of tweens; 12 groups of 10 120 1 2.0 240
people per group...............................
Phase 2: Recruitment............................ 528 1 10/60 88
Phase 2: Elementary aged children (ages 6-8); 24 264 1 2.0 528
groups of 11 children per group)...............
Phase 2: Parents of elementary aged children; 12 120 1 2.0 240
groups of 10 people per group..................
Phase 3: Recruitment............................ 720 1 10/60 120
Phase 3: Parents of preschoolers (ages 1-5); 36 360 1 2.0 720
groups of 10 people per group..................
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Total....................................... .............. .............. .............. 2552
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Dated: June 6, 2005.
Betsey Dunaway,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. 05-11517 Filed 6-9-05; 8:45 am]
BILLING CODE 4163-18-P