[Federal Register: August 25, 2005 (Volume 70, Number 164)]
[Notices]
[Page 49926-49927]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr25au05-49]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30Day-05-05CK]
Proposed Data Collections Submitted for Public Comment and
Recommendations
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 371-5974 or send an e-mail
to omb@cdc.gov. Send written comments to CDC Desk Officer, Office of
Management and Budget, Washington, DC or by fax to (202) 395-6974.
Written comments should be received within 30 days of this notice.
Proposed Project
Collection of Assessment Information about the Centers for Disease
Control and Prevention Publications--NEW--National Center for Health
Marketing (NCHM), Centers for Disease Control and Prevention (CDC).
Background and Brief Description
As part of CDC's Future's Initiative, the National Center for
Health Marketing was created to ensure that health information,
interventions, and programs at CDC are based on sound science.
Numerous CDC-operated communication platforms targeting scientific,
professional, and technical audiences have been developed in the past
twenty years. The reach of many of these platforms has increased
significantly in the past five years. In order to ensure future growth,
it is critical to obtain feedback from subscribers of these platforms
to understand who uses them, how they use them, how satisfied they are
with the platforms, and solicit suggestions on ways to improve each
platform to bolster satisfaction. The data collected from this effort
will allow us to answer critical operating questions, including:
[[Page 49927]]
Which audiences (e.g., doctors, local health officials,
researchers, etc.) receive their information from which CDC platforms?
How often and with what purpose do they access CDC
platforms?
How satisfied are subscribers of the platforms with the
content and delivery of information?
Are there ways to enhance the platforms for the subscriber
through improvements to current offerings or through new products /
services?
Who are our most critical target audiences, i.e., what are
our publication and dissemination priorities in service to our health
impact goals?
The purpose of this project is to evaluate the content, processes,
and channels through which CDC communicates scientific information to
partners and customers to ensure that health impact is maximized
through the delivery of timely, effective, and credible information,
which will result in optimal benefit for public health. The evaluation
will help to ensure that these platforms meet subscriber and partner
priorities, build CDC's brand, and contribute to health impact goals.
Feedback from the subscriber base is necessary to fully evaluate the
performance of CDC's platforms.
At this time, the scope of this project is limited to five
communication platforms owned and managed by CDC which transmits
information primarily intended for scientific and professional
audiences. However, future plans include adding additional publications
as needed. The initial five communications platforms are: Emerging
Infections Journal, MMWR, Epi-X, Preventing Chronic Diseases Journal,
and Health Alert Network. We want to ensure that the timeliness,
effectiveness, and credibility of this communication maximizes the
health impact of that information, resulting in optimum benefit for
public health. These channels include both print and electronic
versions of the five platforms. There is no cost to respondents other
than their time. The total estimated burden hours are 18,970.
Estimates of Annualized Burden Hours
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Responses per Hrs/response
Form Respondents respondent (in hrs)
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MMWR............................................................ 30,000 1 20/60
EID............................................................. 12,750 1 20/60
PCD............................................................. 10,500 1 20/60
Epi-X........................................................... 1,650 1 20/60
HAN............................................................. 2,000 1 20/60
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Dated: August 18, 2005.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. 05-16894 Filed 8-24-05; 8:45 am]
BILLING CODE 4163-18-P