[Federal Register: October 6, 2005 (Volume 70, Number 193)]
[Notices]               
[Page 58418-58420]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr06oc05-96]                         

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

 
Statement of Organization, Functions, and Delegations of 
Authority

    Part C (Centers for Disease Control and Prevention) of the 
Statement of Organization, Functions, and Delegations of Authority of 
the Department of Health and Human Services (45 FR 67772-76, dated 
October 14, 1980, and corrected at 45 FR 69296, October 20, 1980, as 
amended most recently at 70 FR 55859-55860, dated September 23, 2005) 
is amended to reflect the establishment of the Office of Enterprise 
Communication, within the Office of the Director, Centers for Disease 
Control and Prevention.
    Section C-B, Organization and Functions, is hereby amended as 
follows:
    Delete in its entirety the titles and functional statements for the 
Office of the Executive Secretariat (CAH) and the Office of Program 
Planning and Evaluation (CA4).
    Revise the functional statement for the Management Analysis and 
Policy Branch (CAJ64), Management Analysis and Services Officer (CAJ6), 
Office of the Chief Operating Officer (CAJ), be deleting item (3) of 
the functional statement and renumber the remaining items accordingly.
    After the mission statement for the Office of Chief of Public 
Health Practice (CAR), insert the following:
    Office of Enterprise Communication (CAU). The mission of the Office 
of Enterprise Communication (OEC) is to assure the Centers for Disease 
Control and Prevention's (CDC) leadership role in promoting public 
health and preventing disease by fostering an enterprise-wide culture 
that ensures coordination and prompt response to urgent issues and 
concerns; anticipating and elevating issues that shape the agency's 
position; upholding and safeguarding our credibility and the confidence 
of employees, partners and public; and promoting effective and 
efficient communication networks. To carry out its mission, OEC: (1) 
Plans,

[[Page 58419]]

directs, coordinates, and facilitates communication activities related 
to policy issues and situations with serious and cross-cutting 
potential organizational impact; (2) provides leadership, technical 
assistance, and consultation to the agency's coordinating centers/
coordinating offices (CC/CO), national centers (NC), and offices in 
reputational risk communication and reputational management; (3) 
provides leadership, technical assistance, and consultation to the 
agency's CC/COs, NCs, and offices in establishing best business 
communication practices and strategic principles to maximize 
effectiveness; (4) conducts environmental scanning to determine 
emerging threats to the agency's reputation; (5) implements external 
communication strategies to promote and protect the agency's brand; (6) 
provides guidance on best practices in internal and external 
communication; (7) assists the CC/COs, their NCs, and partners in 
identifying and building needed expertise and state-of-the-art 
technology, logistical support, and other capacities required for 
effective external and internal policy/public affairs communication, 
and media relations; (8) positions the agency to respond quickly, 
fairly, openly, and honestly to challenges and potential problems; (9) 
maintains liaison with officials from the Department of Health and 
Human Services (DHHS), other federal and state public health agencies, 
and private sector organizations to coordinate communication programs 
and strategies of mutual concern; and (10) identifies and promotes the 
use of the latest information technologies to support and coordinate 
CDC's enterprise-wide communication efforts throughout the CC/COs.
    Office of the Director (CAU1). (1) Ensures CDC communication 
activities follow policy directions established by DHHS; (2) 
establishes and interprets policies and determines priorities for 
communicating the value and benefits of CDC programs; (3) establishes, 
administers, and coordinates CDC's media relations policies in a manner 
to ensure that communication efforts reflect the scientific integrity 
of all CDC research, programs, and activities, and that such 
information is factual, accurate, and targeted toward improving public 
health; (4) provides leadership and guidance on developing and 
implementing external public relations strategies to communicate upward 
and outward to customers, partners, and other stakeholders; (5) 
provides leadership and guidance on developing and implementing 
internal public relations strategies to communicate to the agency's 
workforce; (6) facilitates coordination throughout the agency to ensure 
the use of consistent and repetitive messages that achieve awareness 
and understanding; (7) facilitates coordination throughout the agency 
to ensure the distribution of messages through the right channels and 
to the appropriate audience; (8) provides guidance on leadership 
communication effectiveness; (9) provides leadership in the development 
and implementation of proactive strategies and practices for effective 
issue management and public affairs activities; (10) provides 
leadership and guidance in using efficient and transparent processes to 
communicate the decision-making activities of CDC's leadership; (11) 
facilitates the activation of situation-specific teams of experts and 
specialists to develop and implement communication strategies to 
respond to, and resolve, controversial public issues, influence public 
attitude and perception, and support and promote the business of the 
agency in a scientific and positive manner; and (12) creates and 
maintains liaisons with the Coordinating Centers' Enterprise 
Communication Officers and Strategy and Innovation Officers, Executive 
Leadership Board, CDC Foundation, and Emergency Communications System 
to monitor and respond to issues that are a threat to the business of 
the agency.
    CDC Connects (CAU12). (1) Designs, plans, organizes, develops, and 
implements employee communications activities; (2) plans, develops, 
writes, and edits articles about employees and their work; (3) provides 
channel for publicizing employee achievements and awards, program 
accomplishments, and introducing management; (4) provides centralized 
access to all tools and information held on the Intranet; (5) provides 
the central point of contact to CDC for the CDC Intranet; (6) provides 
the central point of reference for CDC announcements; (7) provides the 
policy review and clearance of materials to be posted on CDC Connects; 
(8) provides leadership in the development and branding of CDC's 
Intranet sites/pages; (9) creates and maintains liaison with the CC/COs 
and NCs to share information about employee communication; (10) 
develops strategies for CDC's leaders in developing and disseminating 
information through CDC Connects; (11) coordinates with the DHHS on CDC 
Intranet and CDC Connects activities; (12) assists the CC/COs and NCs 
in meeting their employee communication needs and priorities; (13) 
provides training and technical assistance to CDC staff about employee 
communication via CDC Connects, and provides timely and appropriate 
responses to inquiries and feedback from CDC employees; (14) conducts 
special programs as appropriate to develop feature stories; (15) 
conducts employee research to enhance and improve CDC Connects and 
other channels of employee communication; and (16) provides employees 
access to information systems, services, and materials that support or 
promote their health, morale, and work efficiency.
    Division of Policy Analysis and Coordination (CAUB). (1) Identifies 
emerging or cross-cutting policy issues and serves as a catalyst in 
advancing action; (2) analyzes and contributes to the development of 
key policy issues; (3) consults with the CDC Director, OEC Director, 
CDC Leadership Team, CC/COs, and NCs on policy-related issues; (4) 
serves as the focal point for the policy analysis, technical review, 
and final clearance of correspondence and policy documents that require 
approval from the CDC Director and the CDC Leadership Team, and for a 
wide variety of documents that require the approval of various 
officials within DHHS; (5) acts as a primary liaison between CDC and 
the DHHS Office of the Secretary; (6) provides a forum for discussion 
and decision-making on policy-related issues; (7) manages the flow of 
decision documents and correspondence for action by the CDC Director; 
(8) coordinates Inspector General and General Accounting Office audit 
activities; (9) maintains all official records relating to the 
decisions and official actions of the CDC Director; and (10) ensures 
consistent application of CDC correspondence standards and styles.
    Division of Media Relations (CAUC). (1) Plans, organizes, 
administers, and, when appropriate, implements CDC's media activities 
consistent with policy direction established by the Assistant Secretary 
for Public Affairs, DHHS; (2) provides leadership in the development of 
CDC's priorities, strategies, and practices for effective media 
relations; (3) provides for the content, policy review, and clearance 
of media materials including press releases, press kits, talking 
points, letters to editors, and fact sheets; (4) provides the public, 
through media channels, access to information systems, services, and 
materials that support or promote the health of individuals and 
communities; (5) manages and responds to media requests for access to 
subject matter experts, reports, and publications; (6) assists the CC/
COs, NCs, offices, and their constituents in identifying and

[[Page 58420]]

building needed expertise, technology, logistical support, and other 
capacities required for effective media relations; (7) creates and 
maintains liaison with the CC/COs, NCs, and offices to share 
information about media relations, encouraging and providing 
opportunities for CDC-wide collaboration; (8) develops media plans and 
strategies for the CDC Director and other CDC leaders in developing and 
disseminating information through the media; (9) coordinates the 
development, review, clearance, and dissemination of media information 
among CC/COs and NCs, and between CDC and DHHS; (10) assists CC/COs and 
NCs in meeting their press-related needs and priorities; (11) provides 
media training and technical assistance to CDC staff; (12) provides the 
central point of contact to CDC for media representatives; (13) 
provides timely, thorough, and appropriate responses to inquiries by 
media representatives; (14) conducts special activities as appropriate 
to develop relationships with media representatives; and (15) 
periodically evaluates CDC's media relations operations, activities, 
and services, including feedback from internal users, journalists, and 
consumers.

    Dated: September 23, 2005.
William H. Gimson,
Chief Operating Officer, Centers for Disease Control and Prevention 
(CDC).
[FR Doc. 05-20055 Filed 10-5-05; 8:45 am]

BILLING CODE 4160-18-M