[Federal Register: March 16, 2005 (Volume 70, Number 50)]
[Notices]               
[Page 12888-12889]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr16mr05-77]                         

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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30 Day-05-0465X]

 
Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 371-5983 or send an e-mail 
to omb@cdc.gov. Send written comments to CDC Desk Officer, Human 
Resources and Housing Branch, New Executive Office Building, Room 
10235, Washington, DC 20503 or by fax to (202) 395-6974. Written 
comments should be received within 30 days of this notice.

Proposed Project

    Audience Research to Identify Middle School Social Norms about 
Dating Relationships--New--National Center for Injury Prevention and 
Control (NCIPC), Centers for Disease Control and Prevention (CDC).
    Intimate partner violence (IPV) and sexual violence is a 
significant problem in the United States. According to the National 
Violence against Women Survey, an intimate partner physically assaults 
or rapes approximately 1.5 million women and 850,000 men in the United 
States each year. Many more individuals are subjected to threats of 
violence and psychological and emotional abuse. Alarmingly, IPV 
behaviors are manifested in youth populations. The literature suggests 
that attitudes and behaviors can be shaped and reinforced more easily 
and more effectively as they are developing in youth than after they 
have been firmly established. To begin to address IPV and sexual 
violence in youth populations, the CDC's NCIPC has developed a media 
campaign entitled ``Choose Respect.'' The campaign targets prevailing 
norms that support victimization and perpetration of violence against 
women. Because attitudes and behaviors related to IPV begin to manifest 
early on, CDC will focus its efforts on early adolescents, and on the 
people who influence them. The goal of CDC's Media Campaign, Choose 
Respect, is to increase the social norm among adolescents that any form 
of violence between intimate partners, whether physical, verbal or 
sexual is considered inappropriate and unacceptable.
    The purpose of the evaluation is to document and provide interim 
and ongoing feedback to campaign planners regarding the implementation 
and progress of the campaign. The evaluation will be conducted by 
collecting data from adolescents, their parents, and teachers following 
campaign implementation in the target markets for a broad perspective 
of campaign awareness. The pilot campaign will target youth as the 
primary audience, with parents, teachers, and counselors targeted as 
secondary audiences in two market areas: Austin, Texas and Kansas City, 
Kansas. The teachers will be screened prior to participating in the 
campaign. A post-campaign survey will be conducted with adolescents, 
their parents and their teachers or counselors to determine attitudes, 
beliefs and intended behaviors toward IPV and sexual violence after 
implementation of the campaign.
    The post research design of this campaign's evaluation will aid CDC 
in assessing the changes in attitudes, beliefs and behaviors associated 
with the pilot campaign and will suggest revision of the campaign 
materials for a future launch nationwide. There are no costs to 
respondents except their time to respond. The total annual burden for 
this data collection is 1,125 hours.

                                             Annualized Burden Table
----------------------------------------------------------------------------------------------------------------
                                                                                     Number of     Avg. burden/
                           Respondents                               Number of      responses/     response  (in
                                                                    respondents     respondent         hrs.)
----------------------------------------------------------------------------------------------------------------
Teacher Screener................................................              60               1            5/60
Teacher's Post-campaign Survey..................................              60               1           20/60
Parent's Post-campaign Survey...................................            1100               1           15/60
Adolescent's Post-campaign Survey...............................            1100               1           45/60
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[[Page 12889]]

    Dated: March 10, 2005.
Betsey Dunaway,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 05-5143 Filed 3-15-05; 8:45 am]

BILLING CODE 4163-18-P