[Federal Register Volume 70, Number 11 (Tuesday, January 18, 2005)]
[Notices]
[Pages 2875-2876]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-871]
=======================================================================
-----------------------------------------------------------------------
DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
Agency Information Collection Activities: Proposed Collection;
Comment Request
AGENCY: Federal Emergency Management Agency, Emergency Preparedness and
Response Directorate, U.S. Department of Homeland Security.
ACTION: Notice and request for comments.
-----------------------------------------------------------------------
SUMMARY: The Federal Emergency Management Agency, as part of its
continuing effort to reduce paperwork and respondent burden, invites
the general public and other Federal agencies to take this opportunity
to comment on a proposed new information collection. In accordance with
the Paperwork Reduction Act of 1995 (44 U.S.C. 3506(c)(2)(A)), this
notice seeks comments concerning a study of the effectiveness of the
National Flood Insurance Program's (NFIP) FloodSmart, a multimedia
marketing campaign, aimed at measuring homeowners' awareness,
attitudes, and purchasing of flood insurance.
SUPPLEMENTARY INFORMATION: FEMA administers the NFIP created by
Congress in 1968 (Pub. L. 90-488 as amended) in response to mounting
losses due to floods. Unlike federal disaster assistance, the NFIP does
not rely upon appropriated tax dollars to pay claims and operating
expenses, but rather it self-supports through premiums collected from
flood insurance policies. Communities choosing to participate in the
NFIP adopt and enforce floodplain management ordinances to reduce
future flood loses in exchange for federally-backed flood insurance
made available to property owners in those communities. Based on the
correlation between public awareness and purchasing of flood insurance,
the NFIP, through the FloodSmart campaign, educates the public on the
risks posed by floods and the availability of flood insurance to
property owners in participating communities.
Collection of Information
Title: Flood Awareness, Attitude and Usage Study.
Type of Information Collection: New collection.
OMB Number: 1660-NEW7.
Abstract: The Flood Awareness, Attitude and Usage Survey is the
evaluative tool of the NFIP's FloodSmart marketing campaign. The study
assesses the overall impact of the campaign elements (i.e. advertising
recall, media exposure, etc.) on property owners' perceptions and flood
insurance. Data findings are combined with additional program data to
measure the sale and retention of flood insurance policies in meeting
the program's goal of a 5 percent net growth annually. Findings will be
used primarily to plan for the subsequent 2005 campaign, and will be
combined with additional program metrics for further performance
evaluation.
Affected Public: Individuals or households.
Estimated Total Annual Burden Hours: 264 hours.
Annual Burden Hours
--------------------------------------------------------------------------------------------------------------------------------------------------------
Burden hours per Total annual
Project/activity (survey, form(s), focus group, etc.) Number of Frequency of respondent (C) Annual responses burden hours (A x
respondents (A) responses (B) (A x B) B x C)
--------------------------------------------------------------------------------------------------------------------------------------------------------
Internet Panel Survey.................................... 800 1 0.33 800 264
--------------------
Total................................................ 800 1 0.33 800 264
--------------------------------------------------------------------------------------------------------------------------------------------------------
Estimated Cost: $4.50 per response for a total of $3,604 for all
respondents combined.
[[Page 2876]]
Annual Cost to Respondents
----------------------------------------------------------------------------------------------------------------
Average cost per Annualized cost
Program Burden hours Median hour rate response \2\ ($) all respondents
\1\ ($) ($)
----------------------------------------------------------------------------------------------------------------
Internet Panel Survey............... 264 13.65 4.50 3,604.00
--------------------
Grand total..................... 264 13.65 4.50 3,604.00
----------------------------------------------------------------------------------------------------------------
\1\ Median hour for all occupations per Bureau of Labor Statistics, 2003.
\2\ Based on 20 minutes (.33 hour) estimated response time.
Comments: Written comments are solicited to (a) Evaluate whether
the proposed data collection is necessary for the proper performance of
the agency, including whether the information shall have practical
utility; (b) evaluate the accuracy of the agency's estimate of the
burden of the proposed collection of information, including the
validity of the methodology and assumptions used; (c) enhance the
quality, utility, and clarity of the information to be collected; and
(d) minimize the burden of the collection of information on those who
are to respond, including through the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology, e.g., permitting electronic
submission of responses. Comments should be received within 60 days of
the date of this notice.
ADDRESSES: Interested persons should submit written comments to Muriel
B. Anderson, Chief, Records Management Section, Information Resources
Management Branch, Information Technology Services Division, Federal
Emergency Management Agency, Emergency Preparedness and Response
Directorate, Department of Homeland Security, 500 C Street, SW., Room
316, Washington, DC 20472.
FOR FURTHER INFORMATION CONTACT: Contact Carolyn Goss, Program Analyst,
Risk Management Marketing Section at (202) 646-3468 for additional
information. You may contact Ms. Anderson for copies of the proposed
collection of information at facsimile number (202) 646-3347 or e-mail
address: [email protected].
Dated: January 11, 2005.
Edward W. Kernan,
Branch Chief, Information Resources Management Branch, Information
Technology Services Division.
[FR Doc. 05-871 Filed 1-14-05; 8:45 am]
BILLING CODE 9110-13-P