[Federal Register: December 20, 2006 (Volume 71, Number 244)]
[Notices]
[Page 76342-76343]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr20de06-105]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-07-06BU]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-5960
and send comments to Seleda Perryman, CDC Assistant Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to omb@cdc.gov.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
The Effectiveness of Teen Safe Driving Messages and Creative
Elements on Parents and Teens--New--National Center for Injury
Prevention and Control (NCIPC), Centers for Disease Control and
Prevention (CDC).
Background and Brief Description
Car crashes are the number one killer of teens, accounting for
approximately one-third of all deaths within this age group. The
National Center for Health Statistics reports that in 2004, a total of
3,620 young drivers were killed and an additional 303,000 were injured
in motor vehicle crashes.
In order to reduce these preventable deaths and injuries, parental
awareness and education about Graduated Driver's Licensing (GDL) laws
and the ways that parents can influence their children's safe driving
are necessary. In preparation for a national campaign to educate
parents about their role in their teens' driver education, it is
necessary to determine the most effective messages and channels through
which to communicate with parents.
Ogilvy Public Relations Worldwide, on behalf of CDC, will conduct
two studies to assess the appropriateness and impact of messages and
creative materials intended to (a) increase parental involvement in
their teen's driving education and experience, and (b) encourage teens
to adopt safer driving practices.
The first information collection will be accomplished through focus
group testing of campaign messages and materials with representatives
from our target audiences, parents and teens, in two cities in the U.S.
The findings will provide valuable information regarding parents' and
teens' levels of awareness and concern about safe driving; motivators
for behavior change, especially GDL compliance; and message/channel
preferences. The information collected will be used to develop final
creative materials to implement the teen safe driving campaign in pilot
cities.
The second information collection will be accomplished through
pilot city testing, which will evaluate knowledge, attitude and
behaviors of intended audiences both pre- and post-communications
campaign. The campaign will target parents of newly-licensed drivers.
It will encourage parents to understand state regulations regarding new
drivers, talk with their teens about safe driving practices, and both
manage and monitor their teens' driving behavior. Testing will be
conducted through brief telephone surveys intended to assess knowledge,
attitudes and behaviors of parents and teens related to safe driving
practices, GDL laws, and parental management of new drivers before and
after the campaign; with the goal of observing a marked increase in
parental management at the time of the post-campaign survey. CDC
anticipates screening 1,777 individuals and that 45% of these will
qualify for the survey testing. Pending CDC's decision whether or not
to include teens in survey testing, the breakdown of the groups shown
in the tables below may change. However, the total number of
respondents and screeners will remain the same.
There is no cost to the respondents other than their time.
Estimated Annualized Burden Hours:
[[Page 76343]]
Phase 1.--Focus Group Testing
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Estimated Average Annual total
Estimated number of burden per burden
Type of respondents number of responses per response (in requested (in
respondents respondent hours) hours)
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Rejected Screeners.............................. 152 1.0 1/60 2
Accepted Screeners.............................. 48 1.0 5/60 4
Parents......................................... 32 1.0 2.0 64
Teens........................................... 16 1.0 2.0 32
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Total....................................... .............. .............. .............. 102
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Phase 2.--Pre- and Post-Intervention Pilot City Survey Testing
[based on two cities]
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Estimated Average Estimated
Estimated number of burden per annual total
Type of respondents number of responses per response (in burden hours
respondents respondent hours) requested
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Screeners....................................... 1,777 2.0 1/60 59
Parents......................................... 600 2.0 15/60 300
Teens........................................... 200 2.0 15/60 100
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Total....................................... .............. .............. .............. 459
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Dated: December 13, 2006.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. E6-21719 Filed 12-19-06; 8:45 am]
BILLING CODE 4163-18-P