[Federal Register: October 29, 2007 (Volume 72, Number 208)]
[Rules and Regulations]
[Page 61047-61052]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr29oc07-1]
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Rules and Regulations
Federal Register
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[[Page 61047]]
DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service
7 CFR Part 1210
[Doc. No. AMS-FV-07-0038; FV-07-701]
Watermelon Research and Promotion Plan; Assessment Increase
AGENCY: Agricultural Marketing Service, USDA.
ACTION: Final rule.
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SUMMARY: This rule amends the Watermelon Research and Promotion Plan
(Plan) to increase the assessment rate on producers, handlers, and
importers of watermelons from four cents to six cents per
hundredweight. Domestic producers and handlers will pay three cents per
hundredweight each and importers will pay six cents per hundredweight.
The increase is provided for under the Plan which is authorized by the
Watermelon Research and Promotion Act (Act). The National Watermelon
Promotion Board (Board), which administers the Plan, recommended this
action to sustain and expand their promotional, research, and
communications programs.
DATES: Effective Date: January 1, 2008.
FOR FURTHER INFORMATION CONTACT: Daniel Manzoni, Marketing Specialist,
Research and Promotion Branch, Fruit and Vegetable Programs, AMS, USDA,
1400 Independence Avenue, SW., Room 0634, Stop 0244, Washington, DC
20250-0244; telephone: (202) 720-9915; or fax: (202) 205-2800; or e-
mail: Daniel.Manzoni@usda.gov.
SUPPLEMENTARY INFORMATION: This rule is issued under the Watermelon
Research and Promotion Plan [7 CFR part 1210]. This rule will increase
the assessment rate by one cent per hundredweight for producers and
handlers each, and by two cents per hundredweight for importers. The
Plan is authorized under the Watermelon Research and Promotion Act [7
U.S.C. 4901-4916].
Executive Order 12866
The Office of Management and Budget (OMB) has waived the review
process required by Executive Order 12866 for this action.
Executive Order 12988
This rule has been reviewed under Executive Order 12988, Civil
Justice Reform. The rule is not intended to have retroactive effect and
will not affect or preempt any other State or Federal law authorizing
promotion or research relating to an agricultural commodity.
The Act allows producers, handlers, and importers subject to the
Plan to file a written petition with the Secretary of Agriculture
(Secretary) if they believe that the Plan, any provision of the Plan,
or any obligation imposed in connection with the Plan, is not in
accordance with the law. In any petition, the person may request a
modification of the Plan or an exemption from the Plan. The petitioner
will have the opportunity for a hearing on the petition. Afterwards, an
Administrative Law Judge (ALJ) will issue a decision. If the petitioner
disagrees with the ALJ's ruling, the petitioner has 30 days to appeal
to the Judicial Officer, who will issue a ruling on behalf of the
Secretary. If the petitioner disagrees with the Secretary's ruling, the
petitioner may file, within 20 days, an appeal in the U.S. District
Court for the district where the petitioner resides or conducts
business.
Regulatory Flexibility Act and Paperwork Reduction Act
In accordance with the Regulatory Flexibility Act (RFA) [5 U.S.C.
601 et seq.], the Agricultural Marketing Service (AMS) has considered
the economic impact of this action on the small businesses and has
prepared this final regulatory analysis. The purpose of the RFA is to
fit regulatory action to scale on businesses subject to such action so
that small businesses will not be disproportionately burdened.
The Small Business Administration defines, in 13 CFR part 121,
small agricultural producers as those having annual receipts of no more
than $750,000 and small agricultural service firms (handlers and
importers) as those having annual receipts of no more than $6.5
million. Under these definitions, the majority of the producers,
handlers, and importers that would be affected by this rule would be
considered small entities. Producers of less than 10 acres of
watermelons are exempt from this program. Importers of less than
150,000 pounds of watermelons per year are also exempt.
According to the National Watermelon Promotion Board (Board), there
are approximately 1,301 producers, 442 first handlers, and 346
importers who are subject to the provisions of the Plan.
Under the current Plan, domestic producers of 10 acres or more and
handlers of watermelon each pay a mandatory assessment rate of two
cents per hundredweight, and importers of more than 150,000 pounds of
watermelon per year pay an assessment of four cents per hundredweight.
Assessments under the program are used by the Board to finance
promotion, research, and educational programs designed to increase
consumer demand for watermelons in the United States and international
markets. The assessments at the current four cents per hundredweight
generate about $1.5 million in annual revenues. The two cents per
hundredweight assessment rate each for domestic watermelon producer and
handler was established in April 1990. The four cents per hundredweight
assessment rate on imported watermelons became effective when the Plan
was amended in February 1995 to authorize the collection of assessments
on importers. The Plan is administered by the Board under U.S.
Department of Agriculture supervision.
According to the Board, additional revenue is required in order to
sustain and expand the promotional, research, and communications
programs. The Board approved the proposed assessment rate increase at
its February 24, 2007, meeting. This increase is consistent with
section 1647(f) of the Act that permits changes in the assessment rate
through notice and comment procedures. Section 1210.341(b) of the Plan
states that assessment rates shall be fixed by the Secretary in
accordance with section 1647(f) of the Act. Section 1210.515(a) of the
Plan states that an assessment of two cents per hundredweight shall be
levied on all watermelons produced and on all watermelons first handled
for
[[Page 61048]]
consumption as human food. It also states that an assessment of four
cents per hundredweight shall be levied on watermelons imported into
the U.S. for consumption as human food. Further, not more than one
assessment on a producer, handler, or importer may be collected on any
lot of watermelons.
The Board conducted an inflation analysis based on the current
assessment rate of four cents per hundredweight starting from 1995. The
analysis results show that, adjusted for inflation, the 1995 four cents
per hundredweight total assessment is equivalent to three cents per
hundredweight for the current program year. On an inflation adjusted
basis, using 1995 as the base year, the watermelon industry's program
to support research and promotion activities has lost 25 percent of its
effective buying power. This erosion in buying power has had a
significant impact on the industry's ability to compete for market
share. The cost of media services, research programs, promotional
opportunities, as well as general administrative costs and fees paid to
USDA have continually risen. Assessments collected have not kept pace
with these increasing costs. Movement and sales of watermelon continue
to grow; however, that growth has not outpaced the negative effects of
inflation.
With the increased assessment, the financial commitment of the U.S.
watermelon industry for generic research and promotion activity will
increase 50 percent in current dollars. For example, if we apply the
assessment increase to the 2005-2006 crop year, in which collections
totaled $1,583,983 on 3,959,957,500 pounds of watermelons, the increase
in assessments collected would have been approximately $791,991. The
Board plans to use the additional funds to expand promotional
activities, and to increase the Board's reserve fund over a two-year
period to provide for adequate cash flow. By changing the assessment
rate to six cents per hundredweight, the Board stated that it will
maintain its research and promotional activities, expand its programs,
and sustain marketing activities in the future with rising cost
expenditures.
The Board estimates the two cents per hundredweight increase in
assessments would increase the cost to watermelon producers from $16.00
per truckload of watermelons to $24.00 per truckload of watermelons. At
Freight on Board (FOB) prices of about $0.14 per pound of watermelons,
this amounts to a total assessment of 0.00429 percent of the value of a
truck load of watermelons. This is based on a 40,000 pound net weight
of watermelons per truck load.
The Board considered three alternatives prior to the recommendation
to increase the assessment rate. First, the Board engaged in several
cost saving measures as an alternative to increasing the assessment
rate which included moving to less expensive offices, changes in the
staff health insurance program, change in independent auditors, and the
elimination of one professional staff position. The results of the
savings were over $120,000 which equals approximately 10 percent of the
Board's revenue for the 2005-2006 crop year.
The second alternative considered by the Board was a prior attempt
to increase additional revenue by expanding the handler base for
watermelons. A referendum was conducted by AMS between December 2001
and January 2002. The proposed amendment to the Plan requested the
watermelon industry to expand the program to cover all handlers of
watermelons which would have included wholesalers, persons who arrange
the sale or transfer of watermelon (such as brokers) and fresh cut
processors. The amendment was not approved in referendum. Therefore,
the Plan continues to cover domestic producers of 10 acres or more,
first handlers, and importers of 150,000 pounds or more of watermelon
annually.
The final alternative considered by the Board was the current
assessment rate proposal. The Board discussed increasing the assessment
rate by one cent per hundredweight for each producer of 10 acres or
more, handler, and importer of 150,000 pounds or more of watermelon
annually. The one cent increase was rejected by the Board on the basis
that an increase of this size would only return the program to the 1995
adjusted funding level. In order to sustain and expand the promotional,
research, and communication programs, the Board decided on the
increased assessment rate of two cents per hundredweight for a total
assessment rate of six cents per hundredweight (three cents per
hundredweight paid by producers, three cents per hundredweight paid by
handlers, and six cents per hundredweight paid by importers of
watermelons).
This rule does not impose additional recordkeeping requirements on
first handlers, producers, or importers of watermelons. Producers of
fewer than 10 acres of watermelon and importers of less than 150,000
pounds of watermelon annually are exempt.
There are no Federal rules that duplicate, overlap, or conflict
with this rule.
In accordance with the Office of Management and Budget (OMB)
regulation 5 CFR part 1320] which implements the Paperwork Reduction
Act of 1995 [44 U.S.C. Chapter 35], the information collection and
recordkeeping requirements that are imposed by the Plan have been
approved previously under OMB control number 0581-0093. This rule does
not result in a change to the information collection and recordkeeping
requirements previously approved.
Background
Under the Plan, the Board administers a nationally coordinated
program of research, development, advertising, and promotion designed
to strengthen the position of watermelons in the marketplace, and to
establish, maintain, and expand markets for watermelons. This program
is financed by assessments on producers growing 10 acres or more of
watermelons, handlers of watermelons, and importers of 150,000 or more
pounds of watermelons per year. The Plan specifies that handlers are
responsible for collecting and submitting both the producer and handler
assessments to the Board, reporting their handling of watermelons, and
maintaining records necessary to verify their reporting(s). Importers
are responsible for payment of assessments to the Board on watermelons
imported into the United States through the U.S. Customs Service and
Border Protection.
This rule increases the assessment rate by one cent per
hundredweight for producers and handlers each, and by two cents per
hundredweight for importers. Currently, the assessment rate is two
cents per hundredweight levied on watermelons produced and two cents
per hundredweight on watermelons handled within the 50 States of the
United States and four cents per hundredweight on imports of
watermelon. In order to sustain and expand the promotion, research, and
communications programs at present levels, the Board contends that
additional revenue is required. The two cents per hundredweight
assessment rate increase is estimated to generate $750,000-$800,000 in
new revenue, depending upon production levels. For the 2005-2006 crop
year, total production was 3,959,957,500 pounds of watermelons
resulting in $1,583,983 in assessment collections. Based on assessments
collected for that crop year, about 75 percent of this production total
was from domestic assessments, with
[[Page 61049]]
the remainder from imports. The Board states that the assessment rate
increase will enable it to expand media services, educational programs,
research programs, and establish, maintain, and expand domestic and
foreign markets for watermelons. Some of the additional revenue, the
Board states, would be used to increase the reserve fund over a two-
year period and to provide for adequate cash flow. Also, it is
estimated that the Board will receive $2.3 million in total assessments
with a six cents per hundredweight assessment rate on watermelons.
In addition, the Board, whose members represent all watermelon
producing states as well as importers, voted for the assessment rate
increase at its February 24, 2007, meeting which was open to the public
like all other meetings. The vote to recommend the assessment increase
was 22 in favor and 1 against of the Board members present at the
meeting. In the case of the one dissenting vote, the producer member
stated that he opposed the two cents per hundredweight increase;
however, he would support an increase of one cent per hundredweight.
The assessment rate of one cent per hundredweight was rejected by the
Board on the basis that such an increase would only return the program
to its 1995 inflation adjusted funding level. According to the Board,
the one cent per hundredweight would not allow the program to expand
its activities.
This rule amends the rules and regulations issued under the Plan.
This rule increases the assessment rate by two cents per hundredweight.
The rate will increase from four cents to six cents per hundredweight.
Producers of 10 acres or more and handlers of watermelons will each pay
three cents per hundredweight and importers of 150,000 pounds or more
of watermelons annually will pay six cents per hundredweight. This
increase is consistent with section 1647(f) of the Act that permits
changes in the assessment rate through notice and comment procedures.
Section 1210.341(b) of the Plan states that assessment rates shall be
fixed by the Secretary in accordance with section 1647(f) of the Act.
Further, not more than one assessment on a producer, handler, or
importer may be collected on any lot of watermelons.
A proposed rule concerning this action was published in the Federal
Register on May 8, 2007 (72 FR 26005). Copies of the rule were made
available through the Internet by USDA and the Office of the Federal
Register. In addition, AMS published a press release announcing the
comment period. That rule provided a 60-day comment period which ended
July 9, 2007. Forty comments were received by the deadline.
Summary of Comments
In response to the proposed rule, USDA received 40 comments
regarding the proposed amendment to the Plan to increase the assessment
rate on producers, handlers, and importers of watermelons from four
cents to six cents per hundredweight. Domestic producers and handlers
will pay three cents per hundredweight each and importers will pay six
cents per hundredweight. Of the 40 comments, 27 supported the proposed
amendment and 13 comments did not support the proposed amendment. There
were 5 duplicate comments. Two of the supporting comments were letters
responding to a commenter who opposed the proposed amendment.
In general, commenters supporting the amendment stated that the
watermelon industry benefits from the current program. Four commenters
stated that the additional revenue from the proposed amendment will
improve the program by enhancing the industry's ability to continue
promoting watermelons, as it can no longer assume watermelons are going
to receive shelf space or be a preferred item in advertising. According
to the commenters, the Board is fighting for promotional opportunities
and has done an outstanding job of promoting the health benefits,
convenience, and the great taste of watermelons to customers. According
to these commenters, consumers are more health-conscious than ever and
the public needs to be more informed of the nutritional and health
value of watermelons. Two commenters further stated that the industry
must educate the consumer about watermelons availability all year
round.
Six commenters stated that customers rely exclusively on the Board
for product information and marketing support in areas where there are
no branded watermelon programs. These commenters also stated that
increasing awareness of watermelons in the market place will lead to an
increase in consumption. The commenters further stated that an increase
in revenue will help the Board continue its work of promoting
watermelons.
Eleven commenters supported the assessment increase in order to
sustain the Board's program of research and consumer information. The
commenters stated that the increased funding will help the Board put
more emphasis on research as they have done for Lycopene, assisting in
solving the mature vine decline problem plaguing the industry, target
consumer research, emphasize media relations, and fund successful
promotions like the Weight Watchers Pick of the Season promotion, and
Teachers Kits promotions. Other commenters stated that recent research
conducted on Citrulline and Lycopene should be further explored to
formally validate the specific health attributes of Citrulline and
Lycopene. However, further studies will require more money, and that is
a sufficient reason for supporting the assessment rate increase.
Two commenters stated that programs like the mango research and
promotion program have large budgets to support research at the
consumer and trade level. Three commenters stated that the Board's
budget has not increased significantly since 1995 and that, taking into
consideration inflation, the Board is working with 25 percent less
funds. According to the commenters, worthwhile programs and
opportunities are being eliminated because of ever-tightening budgets.
Two commenters stated that consumer studies in 2002, 2004, and 2006
show increased consumption of watermelons by consumers. The commenters
believed that the results could be better if the Board had more funds
to position watermelons as a year-round fruit, increase awareness of
watermelon health benefits, and provide recipes and appealing ways to
incorporate watermelons into consumer diets.
Thirteen commenters stated that the Board does not need a food
safety crisis similar to what happened in other commodities in order to
realize the importance of having sufficient monies available to respond
with a coordinated emergency response to maintain the public's
confidence in the safety of watermelons. The commenters recommended
that the Board continue developing training in the areas of crisis
prevention and crisis management plan in order to be prepared if a
crisis in the industry occurs. The commenters believed in having the
necessary resources to deal with food safety issues that may arise in
the future. Currently, the Board has a crisis management plan in place
which is revised every year.
One commenter stated that before requesting the increase, the Board
considered other alternatives such as reducing operating cost by
$120,000 and include wholesalers and brokers in the program. This last
measure failed in referendum.
One commenter stated that the growers, shippers, and importers on
the Board work hard to use the assessments
[[Page 61050]]
in the most prudent and cost effective manner.
Another commenter stated that when research and promotion programs
increase their assessment rates, there is a measurable increase to the
return on investment to the industry. The commenter cited an evaluation
conducted in December 2002, by Dr. Ronald W. Ward from the Food and
Resource Economics Department of the University of Florida titled the
Generic Promotions of Watermelons: Measuring the Impact on Watermelon
Demand, which addressed the question of whether generic promotion of
watermelons has a measurable impact on the domestic demand for
watermelons. The evaluation's conclusions were based on a subset of
U.S. cities with data recorded over the months from 1992-1999. The
evaluation concluded that generic promotion of watermelons does have a
measurable impact on domestic demand.
One commenter stated that the assessment increase will result in an
overall assessment of $24 per truckload of watermelon. The commenter
believed that this modest increase will have virtually no effect on the
bottom line of companies in the industry but an enormous impact on the
industry by increasing the budget for watermelon promotions.
Another commenter argued that the Board's reserve has stayed at
$100,000 for a number of years, and compared to most other programs,
the Board's reserve does not have enough funds to cover unforeseen
expenses during a crisis. For that reason, the commenter stated, the
Board needs to increase its reserve, and increasing the assessment rate
is the only way to accomplish that objective.
Three commenters submitted comments supporting the increase but did
not provide any further detail. In addition, two commenters submitted
letters in response to commenters opposed to the assessment increase.
The issues raised and the two commenters views are generally reflected
in the discussion of opposition comments that follows.
One commenter opposed the proposal on the basis that the assessment
on growers will be passed on to consumers. The same commenter believed
in the need to lower watermelon prices. The assessment increase will be
imposed on producers, handlers and importers who pay assessments under
the Plan. Business decisions on how to manage any increase in
assessments are made by producers, handlers, and importers based on
their respective business practices.
One commenter disagreed with the Board's promotion, research and
development programs. The commenter did not feel that promotional
dollars should be spent on research. However, the Board's role is to
initiate and implement promotion, research and communication programs
under the Plan.
Four commenters opposed the increase and expressed the opinion that
the program should be terminated. The commenters also requested
information on how to initiate a referendum to terminate the Board.
Section 1210.363 (b) of the Plan outlines the procedures to request a
referendum in order to determine if the industry favors continuance of
the program. The Secretary will hold a referendum if requested by the
Board or 10 percent of those that are covered by the program.
Interested parties may collect the necessary signatures and submit a
request to the Secretary. After verification of the information, the
Secretary may call for a referendum.
Another commenter opposed the assessment increase and stated that
the watermelon business has not increased, and therefore no assessment
increase was needed. However, as previously discussed, assessments are
needed to sustain the Board's programs in promotion, research and
communication in order to increase the demand for watermelons.
Two commenters stated that they have not seen any increase in
watermelon consumption because of the Board's efforts. The commenters
stated that the increase in watermelon consumption fails to take into
consideration the increase in population and demographics. The study
conducted by Dr. Ronald Ward of the University of Florida addressed
these issues. The evaluation conducted in December 2002, the Generic
Promotions of Watermelons: Measuring the Impact on Watermelon Demand,
addressed demographic effects such as age, income, and other
demographic effects across cities. For example, the study showed that
the watermelon demand increased as the median age increased and that
income had a positive impact on the demand for watermelons. The
evaluation concluded that demographics are far much more important in
impacting the demand.
Another commenter questioned why consumers need ``research'' on
watermelons and that watermelons are fine just as they are. Research is
one of the core objectives of the program and it has shown to be
beneficial to the industry. For example, nutrition research has
assisted the Board's efforts in educating consumers about the health
benefits of consuming watermelons. In addition, the Board conducts
production research, consumer research, and other types of research
that benefit the industry.
The same commenter stated opposition to any increase in
bureaucratic costs. The Board is industry-funded and as such taxpayers'
dollars are not used to cover the expenses of this program.
Another commenter stated that the program does not benefit the
industry. This program benefits watermelon producers, handlers, and
importers by strengthening the competitive position of watermelon in
the marketplace. It also provides the industry with valuable market
research, and consumers and commercial users of watermelons with
information on buying, storing, and preparing watermelons.
Two commenters stated that the producer absorbs all program costs.
This assertion is not correct. While assessments impose some additional
costs, the costs are minimal and uniform on all producers, handlers,
and importers.
Three commenters were opposed to the assessment increase but did
not provide more details. One commenter also stated that the funds
collected now are sufficient and there is no need for an increase. The
Board provided information showing that not increasing the assessment
rate has kept them with a 25 percent less purchasing power when
conducting promotions.
One commenter stated that the proposed increased is exorbitant
considering that the program benefits are little to none. The commenter
also stated that the Board spends a million dollars a year or over 60
percent of its assessment revenue on salaries, staff support, benefits,
office expense, board meetings, administration and travel. The Board's
financial statement for the year ending March 31, 2006, identifies that
the total cost for general and administrative expenses as $470,001 or
29 percent of the total Board budget. It is common financial practice
to allocate a portion of salaries under program expenses.
The commenter also stated that the Board failed to notify the
watermelon industry of the proposed rate change before the Board
members voted to approve the assessment increase. This assertion is not
correct. The Board members reported and presented to their respective
districts the Board's intent to increase the assessment rate. In
addition, Board staff attended industry meetings to address the
proposed assessment increase. Furthermore, the
[[Page 61051]]
Board discussed the rate of increase at a number of state and regional
association meetings as well as at the national meeting of the NWA in
February of 2007. It was at this meeting that the Board conducted a
special session with industry leaders to discuss their plans to
recommend an assessment rate increase once they received industry
input. In addition, the Board's industry newsletter the ``Watermelon
Update'' included articles announcing the proposed assessment increase
in their March/April and June 2007 editions. Furthermore, the Board
sent a letter to all industry members on May 8, 2007, providing
information regarding the proposal and where to send comments.
The commenter further stated that despite a large communications
budget, the Board does not provide industry access to the Board's
meeting agendas or minutes on its Web site, and it does not routinely
mail out notices to its membership. While the Board's Web site does not
contain the Board's meeting agenda or minutes, meeting agendas and
minutes, however, are available from the Board upon request. The Board
utilizes its newsletter the ``Watermelon Update'' to publicize industry
meetings. The Board meets frequently during the year to discuss future
programs and those meetings are open to the industry and the public.
The Board notifies the watermelon industry on nomination meetings by
publishing the nominations on the Board's Web site, contacting the
national, state, and regional watermelon associations, and Board's
staff attends industry meetings throughout the year in order to
disseminate information. In addition, the Department publishes
nomination meetings information and other important notices and
rulemaking on its Web site.
The commenter further stated that the Board's 50 percent assessment
increase adds excessive production costs without any guarantee the
grower or handler will get the increase back through sales. Two
commenters stated when the market is below normal, the difference
between continue farming or not may be the assessment fee. The
commenters also stated that there are no safeguards when the producer
falls below the break even point. Another commenter stated that farmers
are not realizing profits. Under the Plan, the Board administers a
coordinated program of research, development, advertising, and
promotion designed to strengthen the position of watermelons in the
marketplace, and to establish, maintain, and expand markets for
watermelons. The program does not guarantee price increases on
watermelons. However, as previously discussed in this rule, previous
evaluations have shown the positive effects of promotional programs for
watermelons.
The commenter also stated that the fact that the Board's budget is
one of the smallest of all national check-off programs should not be
used to increase the assessment rate. The Board provided information
from other research and promotion programs for comparison purposes
only.
The commenter further stated that the Board's five-year evaluation
study by Dr. Ronald Ward presented an opinion when it stated that, when
programs such as the watermelon program increase assessments, there is
a measurable increase to the return on investment to the industry. An
evaluation conducted in December 2002, the Generic Promotions of
Watermelons: Measuring the Impact on Watermelon Demand, addressed the
question of whether generic promotion of watermelons has a measurable
impact on the domestic demand for watermelons. The evaluation concluded
that generic promotion of watermelons does have a measurable impact on
domestic demand. For the study, demand models were estimated using
cross sections of cities and time series of wholesale arrivals to
measure demand at the wholesale market level. Wholesale prices were
shown to increase about two cents per pound (11 percent) due to generic
promotion activities.
The commenter also addressed the Board's example of how the
assessment increase would affect the approximate cost per truckload.
The example stated that the cost to watermelon producers would range
from $16.00 per truckload of watermelon to $24.00 per truckload of
watermelons. The commenter stated that the increase could cost their
company more than $5,000 per year in additional assessments and this
would bring their yearly assessments to around $15,000. The commenter
believed that their company would not receive any benefits from the
increase. The Board provided an example of the estimated cost to
producers. The Board, however, recognizes the costs will vary among
producers and handlers for watermelons based on the size of their
watermelon business. Further, the benefits of the program previously
have been discussed.
The commenter further stated that the Board will use the additional
funds for communication programs and marketing activities, but did not
cite an increase in any administrative costs and it failed to reveal
the increase in staff support and benefits. The commenter also stated
that the Board cannot sustain current staff levels and have funds left
for promotions. With the additional revenue, the Board stated that it
would maintain its research and promotional activities, expand its
programs, and sustain marketing activities in the future. The Board
does not anticipate to hire additional staff or expand its Board
meeting with the increased revenue. In fact, as previously discussed,
the Board engaged in several cost savings measures primarily concerning
staff expenses, and the results of the savings was over $120,000 for
the 2005-2006 crop year. The increase will cover the cost of running
the program in today's financial environment.
The Department has considered all of the comments and is not making
any changes to the proposed rule based on them.
After consideration of all relevant material presented, including
comments, the Board's recommendation, and other information, it is
hereby found that this rule, as published in the Federal Register (72
FR 26005) on May 8, 2007, is consistent with and will tend to
effectuate the declared policy of the Act.
List of Subjects in 7 CFR Part 1210
Administrative practice and procedure, Advertising, Consumer
information, Marketing agreements, Reporting and recordkeeping
requirements, Watermelon promotion.
0
For the reasons set forth in the preamble, part 1210, Chapter XI of
Title 7 is amended as follows:
PART 1210--WATERMELON RESEARCH AND PROMOTION PLAN
0
1. The authority citation for 7 CFR part 1210 continues to read as
follows:
Authority: 7 U.S.C. 4901-4916.
0
2. In Sec. 1210.515 paragraph (a) is revised to read as follows:
Sec. 1210.515 Levy of assessments.
(a) An assessment of three cents per hundredweight shall be levied
on all watermelons produced for ultimate consumption as human food, and
an assessment of three cents per hundredweight shall be levied on all
watermelons first handled for ultimate consumption as human food. An
assessment of six cents per hundredweight shall be levied on all
watermelons imported into the United States for ultimate consumption as
human food at the time of entry in the United States.
* * * * *
[[Page 61052]]
Dated: October 24, 2007.
Kenneth C. Clayton,
Acting Administrator, Agricultural Marketing Service.
[FR Doc. 07-5348 Filed 10-24-07; 11:39 am]
BILLING CODE 3410-02-P