[Federal Register: December 13, 2007 (Volume 72, Number 239)]
[Notices]
[Page 70865-70866]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr13de07-61]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-08-05CL]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-5960
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to omb@cdc.gov.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Formative Evaluation of Adults' and Children's Views Related to
Promotion of Healthy Food Choices--New--National Center for Chronic
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease
Control and Prevention (CDC).
Background and Brief Description
In Fiscal Year (FY) 2004, Congress directed the Centers for Disease
Control and Prevention (CDC) to conduct formative research on the
attitudes of children and parents regarding nutrition behavior.
Specifically, the conferees' FY 04 Appropriation Language instructs CDC
to research parents' and children's viewpoints on ``the characteristics
of effective marketing of foods to children
[[Page 70866]]
to promote healthy food choices.'' Upon completion, a report detailing
CDC's findings is to ``be submitted to the appropriate Committees of
jurisdiction of Congress.''
In response, CDC has contracted with the Academy for Educational
Development (AED) to conduct focus groups to identify key audience
concepts around food choices, and develop and test concepts and
messages aimed at increasing healthy food choices among children. For
the research to be useful to Congress and to the nation's public health
agenda, a thorough understanding of children at different developmental
stages regarding their attitudes toward healthy food choices, and the
barriers and motivations for adopting and sustaining these choices is
essential. Additionally, a thorough understanding of parents and
caregivers who can influence the health behaviors of children is
important.
A total of 384 children and 336 parents will be organized into 90
focus groups (8 respondents per focus group). The 90 focus groups will
be conducted in three phases (36 focus groups in Phase 1, 36 focus
groups in Phase 2, and 18 focus groups in Phase 3). The 36 focus groups
in Phase 1 will consist of 24 focus groups of ``tweens'' (children ages
9-12 years) and 12 focus groups of their parents or key caregivers.
Current literature and opinion leaders both strongly suggest that
tweens greatly influence nutritional decisions made by their parents
and younger siblings. Similarly, the 36 focus groups in Phase 2 will
consist of 24 focus groups of children (ages 5-8 years) and 12 focus
groups of their parents. Although parents and children may be recruited
as parent-child dyads, parents will participate in focus groups for
parents only, and children will participate in focus groups for
children only. Phase 3 will consist of 18 focus groups involving
parents or caregivers of children ages 2-4 years; no children in this
age group will be recruited.
Focus group recruitment will incorporate appropriate representation
of diverse ethnic groups, and the groups will be held in several cities
to ensure broad geographic representation. Participants will be
recruited by focus group facilities utilizing their database to solicit
and screen interested parties. Both parents and children will
participate in the screening process as well as focus group
participation. It is expected that two households will be screened in
order to recruit each participating Parent, Child, or Parent-Child
dyad. Each focus group will be asked to respond verbally. The moderator
will utilize a prepared guide which is designed to specifically ensure
that the discussion is limited to 2 hours. The focus group moderator
will use one guide for all focus groups involving children, and a
similar but distinct guide for all focus groups involving parents or
caregivers.
The intent of this research is to solicit input and feedback from
potential audiences. The information gathered will be used to develop,
refine, and modify messages and strategies to increase healthy food
choices by children and parents. There is no cost to respondents other
than their time to participate in the survey.
Estimated Annualized Burden Hours
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Number of
Type of respondents Form name Number of responses per Average burden Total burden
respondents respondent (in hours) (in hours)
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Children.................. Screener D1 for 384 1 3/60 19
Parent & Child
Groups.
Screener D2 for 384 1 3/60 19
Child Only Groups.
Focus Group 384 1 2 768
Moderator's Guide
for Children/Youth.
Parents................... Screener D1 for 192 1 7/60 22
Parent & Child
Groups.
Screener D2 for 192 1 7/60 22
Child Only Groups.
Screener D3 for 288 1 7/60 34
Parent Only Groups.
Focus Group 336 1 2 672
Moderator's Guide
for Parents.
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Total................. .................... .............. .............. .............. 1,556
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Dated: December 6, 2007.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. E7-24138 Filed 12-12-07; 8:45 am]
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