[Federal Register: December 26, 2007 (Volume 72, Number 246)]
[Notices]
[Page 73022-73023]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr26de07-67]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30 Day-08-06BU]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call
the CDC Acting Reports Clearance Officer at 404-639-5960 and or send an
e-mail to omb@cdc.gov. Send written comments to CDC Desk Officer,
Office of Management and Budget, Washington, DC or by fax to (202) 395-
6974. Written comments should be received within 30 days of this
notice.
Proposed Project
The Effectiveness of Teen Safe Driving Messages and Creative
Elements on Parents and Teens--New--National Center for Injury
Prevention and Control (NCIPC), Centers for Disease Control and
Prevention (CDC).
Background and Brief Description
Car crashes are the number one killer of teens, accounting for
approximately one-third of all deaths within this age group. The
National Center for Health Statistics reports that in 2004, a total of
3,620 young drivers were killed and an additional 303,000 were injured
in motor vehicle crashes. In order to reduce these preventable deaths
and injuries, parental awareness and education about Graduated Driver's
Licensing (GDL) laws and the ways that parents can influence their
children's safe driving are necessary. In preparation for a national
campaign to educate parents about their role in their teens' driver
education, it is necessary to determine the most effective messages and
channels through which to communicate with parents. Ogilvy Public
Relations Worldwide, PerformTech, International Communications Research
(ICR) Survey and Fieldwork Network, on behalf of CDC, will conduct two
studies to assess the appropriateness and impact of messages and
creative materials intended to (a) increase parental involvement in
their teen's driving education and experience, and (b) encourage teens
to adopt safer driving practices.
The first information collection will be accomplished through focus
group testing of campaign messages and materials with representatives
from our target audiences, parents and teens, in two cities in the U.S.
The findings will provide valuable information regarding parents' and
teens' levels of awareness and concern about safe driving; motivators
for behavior change, especially GDL compliance; and message/channel
preferences. The information collected will be used to develop final
creative materials to implement the teen safe driving campaign in pilot
cities. The second information collection will be accomplished through
pilot city testing, which will evaluate knowledge, attitude and
behaviors of intended audiences both pre- and post-communications
campaign. The campaign will target parents of newly licensed drivers.
It will encourage parents to understand state regulations regarding new
drivers, talk with their teens about safe driving practices, and both
manage and monitor their teens' driving behavior. Testing
[[Page 73023]]
will be conducted through brief telephone surveys intended to assess
knowledge, attitudes and behaviors of parents and teens related to safe
driving practices, GDL laws, and parental management of new drivers
before and after the campaign; with the goal of observing a marked
increase in parental management at the time of the post campaign
survey.
There is no cost to the respondents other than their time. The
total estimated annualized burden hours are 195.
Estimated Annualized Burden Hours:
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Average
Number of Number of burden per
Type of respondent Form respondents responses per respondent (in
respondent hours)
----------------------------------------------------------------------------------------------------------------
Parents............................ Parent Focus Group Screener 70 1 1/60
Teens.............................. Teen Focus Group Screener.. 35 1 1/60
Parents............................ Parent Focus Group 20 1 2
Questions.
Teens.............................. Teen Focus Group Questions. 10 1 2
Parents............................ Pre/Post Intervention 900 1 1/60
Survey Screener.
Parents............................ Pre/Post Intervention 400 1 15/60
Survey.
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Dated: December 18, 2007.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers of Disease Control and
Prevention.
[FR Doc. E7-24932 Filed 12-21-07; 8:45 am]
BILLING CODE 4163-18-P