[Federal Register: September 9, 2008 (Volume 73, Number 175)]
[Notices]
[Page 52355]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr09se08-83]
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FEDERAL COMMUNICATIONS COMMISSION
Notice of Public Information Collection(s) Being Reviewed by the
Federal Communications Commission, Comments Requested
September 3, 2008.
SUMMARY: The Federal Communications Commission, as part of its
continuing effort to reduce paperwork burdens, invites the general
public and other Federal agencies to take this opportunity to comment
on the following information collection(s), as required by the
Paperwork Reduction Act of 1995 (PRA), Public Law No. 104-13. An agency
may not conduct or sponsor a collection of information unless it
displays a currently valid control number. Subject to the PRA, no
person shall be subject to any penalty for failing to comply with a
collection of information that does not display a valid control number.
Comments are requested concerning (a) whether the proposed collection
of information is necessary for the proper performance of the functions
of the Commission, including whether the information shall have
practical utility; (b) the accuracy of the Commission's burden
estimate; (c) ways to enhance the quality, utility, and clarity of the
information collected; and (d) ways to minimize the burden of the
collection of information on the respondents, including the use of
automated collection techniques or other forms of information
technology.
DATES: Written PRA comments should be submitted on or before November
10, 2008. If you anticipate that you will be submitting comments, but
find it difficult to do so within the period of time allowed by this
notice, you should advise the contact listed below as soon as possible.
ADDRESSES: Interested parties may submit all PRA comments by e-mail or
U.S. post mail. To submit your comments by e-mail, send them to
PRA@fcc.gov and/or to Cathy.Williams@fcc.gov. To submit your comments
by U.S. mail, mark them to the attention of Cathy Williams, Federal
Communications Commission, Room 1-C823, 445 12th Street, SW.,
Washington, DC 20554.
FOR FURTHER INFORMATION CONTACT: For additional information about the
information collection(s), contact Cathy Williams at (202) 418-2918 or
send an e-mail to PRA@fcc.gov and/or Cathy.Williams@fcc.gov.
SUPPLEMENTARY INFORMATION: OMB Control Number: 3060-0174.
Title: Sections 73.1212, 76.1615 and 76.1715, Sponsorship
Identification.
Form Number: Not applicable.
Type of Review: Extension of a currently approved collection.
Respondents: Business or other for-profit entities; Individuals or
households.
Number of Respondents/Responses: 23,215 respondents; 1,693,122
responses.
Estimated Time per Response: .0011 hours to 0.1 hours
Frequency of Response: Recordkeeping requirement; Third party
disclosure requirement; On occasion reporting requirement.
Total Annual Burden: 112,096 hours
Total Annual Cost: None.
Nature of Response: Required to obtain or retain benefits. The
statutory authority for this information collection is contained in
4(i), 317 and 507 of the Communications Act of 1934, as amended.
Confidentiality: No need for confidentiality required.
Privacy Impact Assessment(s): No impact(s).
Needs and Uses: 47 CFR 73.1212 requires a broadcast station to
identify the sponsor of any matter transmitted for consideration. 47
CFR 76.1615 states that, when a cable operator engaged in origination
cablecasting presents any matter for which consideration is provided to
such cable television system operator, the cable television system
operator, at the time of the telecast, shall identify the sponsor. For
both sections, for advertising commercial products or services, the
mention of the sponsor's name or product, when it is clear that the
mention of the product constitutes sponsorship identification, is all
that is required. In the case of television political advertisements
concerning candidates for public office, the sponsor shall be
identified with letters equal to or greater than four (4) percent of
the vertical height of the television screen that airs for no less than
four (4) seconds.
47 CFR 73.1212 and 76.1715 state that, with respect to sponsorship
announcements that are waived when the broadcast/origination cablecast
of ``want ads'' sponsored by an individual, the licensee/operator shall
maintain a list showing the name, address and telephone number of each
such advertiser. These lists shall be made available for public
inspection.
47 CFR 73.1212 states that, when an entity rather than an
individual sponsors the broadcast of matter that is of a political or
controversial nature, the licensee is required to retain a list of the
executive officers, or board of directors, or executive committee,
etc., of the organization paying for such matter in its public file.
Federal Communications Commission.
Marlene H. Dortch,
Secretary.
[FR Doc. E8-20896 Filed 9-8-08; 8:45 am]
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