[Federal Register: November 17, 2008 (Volume 73, Number 222)]
[Notices]
[Page 67867-67868]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr17no08-66]
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FEDERAL COMMUNICATIONS COMMISSION
Public Information Collection Requirement Submitted to OMB for
Review and Approval, Comments Requested
November 12, 2008.
SUMMARY: The Federal Communications Commission, as part of its
continuing effort to reduce paperwork burden, invites the general
public and other
[[Page 67868]]
Federal agencies to take this opportunity to comment on the following
information collection, as required by the Paperwork Reduction Act of
1995, Public Law 104-13. An agency may not conduct or sponsor a
collection of information unless it displays a currently valid control
number. No person shall be subject to any penalty for failing to comply
with a collection of information subject to the Paperwork Reduction Act
(PRA) that does not display a valid control number. Comments are
requested concerning (a) whether the proposed collection of information
is necessary for the proper performance of the functions of the
Commission, including whether the information shall have practical
utility; (b) the accuracy of the Commission's burden estimate; (c) ways
to enhance the quality, utility, and clarity of the information
collected; and (d) ways to minimize the burden of the collection of
information on the respondents, including the use of automated
collection techniques or other forms of information technology.
DATES: Written Paperwork Reduction Act (PRA) comments should be
submitted on or before December 17, 2008. If you anticipate that you
will be submitting comments, but find it difficult to do so within the
period of time allowed by this notice, you should advise the contacts
listed below as soon as possible.
ADDRESSES: Direct all PRA comments to Nicholas A. Fraser, Office of
Management and Budget, via Internet at Nicholas_A._Fraser@omb.eop.gov
or via fax at (202) 395-5167 and to Cathy Williams, Federal
Communications Commission, Room 1-C823, 445 12th Street, SW.,
Washington, DC or via Internet at Cathy.Williams@fcc.gov or
PRA@fcc.gov. To view a copy of this information collection request
(ICR) submitted to OMB: (1) Go to the web page http://www.reginfo.gov/
public/do/PRAMain, (2) look for the section of the Web page called
``Currently Under Review,'' (3) click on the downward-pointing arrow in
the ``Select Agency'' box below the ``Currently Under Review'' heading,
(4) select ``Federal Communications Commission'' from the list of
agencies presented in the ``Select Agency'' box, (5) click the
``Submit'' button to the right of the ``Select Agency'' box, (6) when
the list of FCC ICRs currently under review appears, look for the title
of this ICR (or its OMB control number, if there is one) and then click
on the ICR Reference Number to view detailed information about this
ICR.''
FOR FURTHER INFORMATION CONTACT: For additional information or copies
of the information collection(s), contact Cathy Williams at (202) 418-
2918.
SUPPLEMENTARY INFORMATION:
OMB Control Number: 3060-0174.
Title: Sections 73.1212, 76.1615 and 76.1715, Sponsorship
Identification.
Form Number: Not applicable.
Type of Review: Extension of a currently approved collection.
Respondents: Business or other for-profit entities; Individuals or
households.
Number of Respondents/Responses: 23,215 respondents; 1,711,990
responses.
Estimated Time per Response: 0.0011 hours to 0.2011 hours.
Frequency of Response: Recordkeeping requirement; Third party
disclosure requirement; On occasion reporting requirement.
Total Annual Burden: 224,971 hours.
Total Annual Cost: $31,818.88.
Nature of Response: Required to obtain or retain benefits. The
statutory authority for this information collection is contained in
4(i), 317 and 507 of the Communications Act of 1934, as amended.
Confidentiality: No need for confidentiality required.
Privacy Impact Assessment(s): No impact(s).
Needs and Uses: 47 CFR 73.1212 requires a broadcast station to
identify the sponsor of any matter transmitted for consideration. 47
CFR 76.1615 states that, when a cable operator engaged in origination
cablecasting presents any matter for which consideration is provided to
such cable television system operator, the cable television system
operator, at the time of the telecast, shall identify the sponsor. For
both sections, for advertising commercial products or services, the
mention of the sponsor's name or product, when it is clear that the
mention of the product constitutes sponsorship identification, is all
that is required. In the case of television political advertisements
concerning candidates for public office, the sponsor shall be
identified with letters equal to or greater than four (4) percent of
the vertical height of the television screen that airs for no less than
four (4) seconds.
47 CFR 73.1212 and 76.1715 state that, with respect to sponsorship
announcements that are waived when the broadcast/origination cablecast
of ``want ads'' sponsored by an individual, the licensee/operator shall
maintain a list showing the name, address and telephone number of each
such advertiser. These lists shall be made available for public
inspection.
47 CFR 73.1212 states that, when an entity rather than an
individual sponsors the broadcast of matter that is of a political or
controversial nature, the licensee is required to retain a list of the
executive officers, or board of directors, or executive committee,
etc., of the organization paying for such matter in its public file.
Federal Communications Commission.
Marlene H. Dortch,
Secretary.
[FR Doc. E8-27245 Filed 11-14-08; 8:45 am]
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