[Federal Register: May 21, 2009 (Volume 74, Number 97)]
[Notices]
[Page 23862-23863]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr21my09-53]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30Day-09-09AK]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and
[[Page 23863]]
Budget (OMB) in compliance with the Paperwork Reduction Act (44 U.S.C.
Chapter 35). To request a copy of these requests, call the CDC Reports
Clearance Officer at (404) 639-5960 or send an e-mail to omb@cdc.gov.
Send written comments to CDC Desk Officer, Office of Management and
Budget, Washington, DC or by fax to (202) 395-6974. Written comments
should be received within 30 days of this notice.
Proposed Project
Audience Analysis for Environmental Health Issues--New--National
Center for Environmental Health/Agency for Toxic Substances and Disease
Registry (NCEH/ATSDR), Centers for Disease Control and Prevention
(CDC).
Background and Brief Description
The health effects associated with climate change include injuries
and fatalities related to severe weather events and heat waves,
infectious diseases related to changes in vector biology, water and
food contamination, and respiratory illness due to increased allergen
production. Despite these potentially devastating public health
consequences, few in the general public connect climate change with
health effects. In general, the majority of Americans associate climate
change with nonhuman impacts and environmental problems rather than
health effects. They are more likely to be concerned about climate
change impacts on plant and animal extinctions rather than on human
health. Thus, it is not surprising that few in the general public are
well prepared to deal with climate change health effects. The Centers
for Disease Control and Prevention (CDC) is interested in developing
communication materials to increase the public's awareness and
knowledge, and prepare for the potential health effects associated with
climate change. To this end, focus groups will be conducted with
members of a local California community to understand motivations and
factors influencing target audience's decision process. There will also
be an emphasis on the health effects, framing devices, and channels
that might be most effective for disseminating public health messages
and having them motivate the intended audiences. With that in hand it
will be possible to identify the most valuable information and optimal
strategies for communicating with target audiences.
Focus groups will be conducted with the residents of Santa Rosa,
California. During phase one, three exploratory focus groups will be
conducted to develop messaging strategies. Results from the exploratory
focus groups will be used in the development of preliminary messaging
strategies and draft materials. This material will be tested with the
target audience during the second phase of research. The second phase
will include three materials testing focus groups to determine which
materials and messages are most attractive and compelling in terms of
educating the public about health effects and promoting preparedness
behaviors. Participants will be recruited via standard focus group
recruitment methods. Most will come from an existing database (or list)
of potential participants maintained by the focus group facility or
recruited through local newspapers. There is no cost to respondents.
The total estimated annual burden hours are 117.
Estimated Annualized Burden Hours
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No. of Average burden
Respondents No. of responses per per response
respondents respondent (in hours)
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Recruitment screener............................................ 108 1 5/60
Exploratory Focus Groups........................................ 27 1 2
Materials Testing Focus Groups.................................. 27 1 2
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Dated: May 15, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. E9-11894 Filed 5-20-09; 8:45 am]
BILLING CODE 4163-18-P