[Federal Register: June 2, 2009 (Volume 74, Number 104)]
[Notices]
[Page 26361-26362]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr02jn09-27]
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Notices
Federal Register
________________________________________________________________________
This section of the FEDERAL REGISTER contains documents other than rules
or proposed rules that are applicable to the public. Notices of hearings
and investigations, committee meetings, agency decisions and rulings,
delegations of authority, filing of petitions and applications and agency
statements of organization and functions are examples of documents
appearing in this section.
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[[Page 26361]]
DEPARTMENT OF AGRICULTURE
Center for Nutrition Policy and Promotion; Agency Information
Collection Activities; Proposed Collection; Comment Request--Generic
Clearance for the Development of Nutrition Education Messages and
Products for the General Public
AGENCY: Center for Nutrition Policy and Promotion, USDA.
ACTION: Notice.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995, this
notice invites the general public and other public agencies to comment
on a proposed information collection. This is a revision of a currently
approved collection.
This notice announces the Center for Nutrition Policy and
Promotion's (CNPP) intention to request the Office of Management and
Budget's approval of the information collection processes and
instruments to be used during consumer research while testing nutrition
education messages and products developed for the general public. The
purpose for performing consumer research is to identify consumers'
understanding of potential nutrition education messages and obtain
their reaction to prototypes of nutrition education products, including
Internet-based tools. The information collected will be used to refine
messages and improve the usefulness of products as well as aid consumer
understanding of current Dietary Guidelines for Americans and
MyPyramid-related materials (OMB No.: 0584-0535, Expiration Date 6/30/
2009).
DATES: Written comments on this notice must be submitted on or before
August 3, 2009.
ADDRESSES: Comments are invited on (a) whether the proposed collection
of information is necessary for the proper performance of the functions
of the agency, including whether the information will have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) ways to enhance the quality,
utility and clarity of the information collected; and (d) ways to
minimize the burden of the collection of information on those who are
to respond, including the use of appropriate automated, electronic,
mechanical, or other technological collection techniques or other forms
of information technology.
Comments may be sent to Carole Davis, Director, Nutrition Guidance
and Analysis Division, Center for Nutrition Policy and Promotion, U.S.
Department of Agriculture, 3101 Park Center Drive, Room 1034,
Alexandria, VA 22302. Comments may also be submitted via fax to the
attention of Carole Davis at 703-305-3300 or via e-mail to
DG2010Comments@cnpp.usda.gov. Comments will also be accepted through
the Federal eRulemaking Portal. Go to http://www.regulations.gov and
follow the online instructions for submitting comments electronically.
All written comments will be open for public inspection during regular
business hours (8:30 a.m. to 5 p.m. Monday through Friday) at the
Center for Nutrition Policy and Promotion's main office located at 3101
Park Center Drive, Room 1034, Alexandria, Virginia 22302.
All responses to this notice will be summarized and included in the
request for Office of Management and Budget approval. All comments will
also become a matter of public record.
FOR FURTHER INFORMATION CONTACT: Requests for additional information
should be directed to Carole Davis at 703-305-7600.
SUPPLEMENTARY INFORMATION:
Title: Generic Clearance for the Development of Nutrition Education
Messages and Products for the General Public.
OMB Number: 0582-0523.
Expiration Date: January 31, 2010.
Type of Request: Revision of a currently approved information
collection.
Abstract: The Dietary Guidelines for Americans, issued jointly by
the U.S. Departments of Agriculture and Health and Human Services, are
the cornerstone of Federal nutrition policy and form the basis for
nutrition education efforts of these agencies. The U.S. Department of
Agriculture's CNPP develops and promotes nutrition education materials
to help consumers understand and use the Dietary Guidelines for
Americans as well as MyPyramid, the tool designed to help consumers
implement the Dietary Guidelines. Additional materials (hard copy and
electronic) are used to help consumers understand and use the Dietary
Guidelines, many of which may be geared toward various special
population groups. Publications and web materials that have become
obsolete since the release of the 2010 Dietary Guidelines for Americans
and MyPyramid will also need to be updated and replaced. With the
increased prevalence of overweight and obesity in the United States, it
has become increasingly important to communicate clear and useful
nutrition education information related to the Dietary Guidelines on
food choices, weight, and physical activity. The USDA has had the lead
administrative responsibility for the 2010 Dietary Guidelines revision
process from which new messages and materials will be developed,
including a new consumer bulletin.
Educational messages and products in support of the Dietary
Guidelines for Americans and MyPyramid will be developed by the Center
for Nutrition Policy and Promotion. They may include:
1. Messages and products related to the 2010 Dietary Guidelines for
Americans that help consumers make healthier food and physical activity
choices;
2. Enhancement of the MyPyramid Web site to include additional
components such as updated nutrition and physical activity personalized
tracking and other interactive tools as well as consumer and
professional support materials;
3. Materials relaying the 2010 Dietary Guidelines for Americans and
MyPyramid for special population groups that might be identified; and
4. New policy, messages, materials, and tools that might be
developed as a result of the 2010 Dietary Guidelines for Americans
revision process.
The products for these initiatives will be tested using qualitative
consumer research techniques, which may include focus groups (with
general consumers, educators, students, etc.), interviews
[[Page 26362]]
(i.e., intercept, individual, diads, triads, usability testing, etc.)
and Web-based surveys. Participants being tested will provide
information regarding the clarity, understandability, and acceptability
of the messages and products during the developmental process and
during the final product development stage.
Affected Public: Individuals and Households.
Estimated Number of Respondents: 57,000.
Estimated Number of Responses per Respondent: One.
Estimated Time per Response: 12.63 minutes.
Estimated Total Annual Burden on Respondents: 12,004 hours.
Estimation of Burden Hours
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(e) Est. total
annual
(a) Affected public (b) Survey (c) Number of (d) Frequency responses per (f) Hours per (g) Total
instruments respondents of responses respondent response burden (fxg)
(dxe)
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Reporting Burden
Focus Group Screeners 7,500.00 1.00 7,500.00 0.25 1,875.00
Interview Screeners.. 7,500.00 1.00 7,500.00 0.25 1,875.00
Focus Group Screeners 500.00 1.00 500.00 2.00 1,000.00
Interview............ 500.00 1.00 500.00 1.00 500.00
Web-based Collections 20,000.00 1.00 20,000.00 0.25 5,000.00
Individuals & Households........... Confidentiality 21,000.00 1.00 21,000.00 0.08 1,753.50
Agreement.
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Total.......................... ..................... 57,000.00 1.00 57,000.00 32.00 12,003.50
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Dated: May 26, 2009.
Robert C. Post,
Acting Executive Director, Center for Nutrition Policy and Promotion,
U.S. Department of Agriculture.
[FR Doc. E9-12748 Filed 6-1-09; 8:45 am]
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