[Federal Register Volume 74, Number 158 (Tuesday, August 18, 2009)]
[Notices]
[Pages 41677-41679]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E9-19777]
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DEPARTMENT OF COMMERCE
International Trade Administration
Energy Efficiency Trade Mission to India (November 16-20, 2009)
AGENCY: Department of Commerce.
ACTION: Notice.
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Mission Description
Ro Khanna, Deputy Assistant Secretary for Domestic Operations, U.S.
and Foreign Commercial Service, will lead an Energy Efficiency Trade
Mission to India, November 16-20, 2009. Organized by the United States
Department of Commerce, International Trade Administration, U.S. and
Foreign Commercial Service (CS), in partnership with the U.S.
Department of Energy (DOE) and U.S. Agency for International
Development (USAID), the mission will introduce U.S. manufacturers of
energy efficient products and technologies to opportunities in the
Indian market. Delegation members will participate in a major DOE and
USAID event called ``U.S.-India Energy Efficiency Technology
Cooperation Conference'' in New Delhi. The mission will include
appointments, briefings and site visits in New Delhi, Chennai and
Mumbai,
[[Page 41678]]
some of India's most progressive cities dealing with energy efficiency.
Trade mission participants will have customized business matchmaking
appointments with potential clients, end-users, and partners, and
meetings with key Government of India (GOI) and local government
officials.
Commercial Setting
India is increasingly exploring energy efficient ways of expanding
its power supply, due to very limited natural resources and chronic
power shortages. In May 2008, the Ministry of Power stated that the
energy conservation potential with today's technologies could be 20,000
MW. The Government of India (GOI), aligned with five-year plans, saved
only 877 MW from 2002-2007, but from 2007-2012, the target is 10,000
MW. With some of the highest energy prices in the world, Indian
companies already have a strong incentive to save on these costs.
New GOI targets will soon accelerate the growth of the energy
efficiency market in India. To reduce both energy costs and waste, the
National Action Plan on Climate Change will soon regulate large energy
users such as railways and the aluminum, cement, chlor-alkali, pulp and
paper, fertilizer and steel industries, as well as power generation
plants. The GOI Bureau of Energy Efficiency will establish sector
targets by March 2010, after which point large energy users will be
regulated on their energy usage as per the industry targets. This
provides tremendous potential for U.S. manufacturers of energy
efficient products and energy service companies to tap into these
lucrative opportunities. While energy efficiency has many applications
in India, recruitment efforts for the trade mission will focus on two
of the most promising:
Industrial: The energy intensity, or the amount of energy
used, in India is generally very high due to obsolete and inefficient
energy technologies. The industrial sector comprises 50 percent of
India's commercial energy use. According to the Asian Development Bank,
the market potential for industrial energy efficiency is approximately
$27 billion (with energy savings of 7000 MW). To reduce energy
consumption, the GOI plans to analyze the energy requirements of 750
large industrial installations across the above-mentioned energy-
intensive sectors, which will be an opportunity for U.S. companies to
participate in upgrading equipment and processes. Best prospects for
U.S. firms include energy efficient compressors, boilers, turbines,
combined cycle power production, heat recovery technology, process
control systems, hydraulics, cogeneration equipment, meters, sensors/
controls, heating/cooling (HVAC) systems, lighting units, pumps,
appliances, steam systems/generators, and related IT and energy
services.
Construction/green building: India's green building market
is expected to grow to $3.1 billion by 2010. In 2008, fifteen LEED
(Leader in Energy and Environmental Design)-certified green buildings
were erected in India, with over 1,000 green-friendly buildings
expected by 2010. The certifications were made by the CII-Green
Business Centre based on standards established by the U.S. Green
Building Council. Additionally, many of the industrial installations
mentioned above will likely adopt some green building techniques to
further cut down their energy costs to meet the new industry energy-
usage standards. Green buildings lend a cachet for large Indian
companies and multinationals in their development plans. Best prospects
include, but are not limited to, heating/cooling (HVAC) systems,
lighting units, pumps, appliances, steam systems/generators, roofing
systems, windows, recycled building materials, efficient water
technologies, renewable energy technologies, landscape design and
effective controls and building management systems.
The mission stops will focus on three of the most
promising cities in India for energy efficiency: New Delhi, Chennai and
Mumbai, with matchmaking in all three cities. New Delhi, as India's
capital, will offer the aforementioned DOE/USAID conference and
meetings with GOI officials to learn more about policies and
opportunities in India. Chennai, an industrial/manufacturing hub, has
enormous potential for energy efficiency. Likewise, Mumbai has many
energy-intensive industries that could benefit from energy efficient
products and services.
Mission Goals
The goal of the Energy Efficiency Trade Mission to India is to (1)
facilitate deals by match-making U.S. companies with pre-screened
industry representatives and potential clients, customers and partners;
and (2) introduce U.S. companies to industry and government officials
in India to learn about policy initiatives that will ease the
implementation and financing of energy efficiency projects.
Mission Scenario
The first stop on the mission itinerary is New Delhi. The delegates
will participate in a DOE/USAID conference on Energy Efficiency, which
will allow them to network and learn about policies and market
opportunities in India. Additionally, the Commercial Service office in
India (CS India) will work with the conference organizers to include
the U.S. trade mission participants as speakers for the appropriate
technical sessions of the conference. The conference will be attended
by top decision makers from the Government of India and executives of
large companies. The policy recommendations from the last conference in
2006 were influential in helping the Indian Government to formulate its
Integrated Energy Strategy later that year. After (and during) the
conference, the CS office in New Delhi will arrange one day of
matchmaking for each company.
Then the group will travel to Chennai, a state with chronic power
shortages, for matchmaking meetings and a networking reception. Given
its power woes, energy efficiency is a top political priority for the
state. Moreover, Chennai is the base for many large Indian and foreign
manufacturing installations, which could benefit from energy efficient
services and technologies, and home to India's National Energy
Efficiency Center of Excellence. Additionally, the green building
concept has also gained prominence in Chennai as some of the most
recent LEED-certified buildings were built there in 2008.
Finally, the delegation will visit Mumbai to participate in one day
of matchmaking meetings. As the business and financial capital of the
country, Mumbai is home to many energy-intensive industrial sectors and
many of the leading design/architecture firms that promote green
building in India. The Commercial Service office in Mumbai will arrange
matchmaking meetings with potential end-users as well as joint venture
partners, and will also organize a roundtable session to discuss
financing mechanisms for energy efficiency projects in India.
Participation in the mission will include the following:
Pre-travel briefings/webinar on subjects ranging from
business practices in India to security;
Pre-scheduled meetings with potential partners,
distributors, end-users, or local industry contacts in New Delhi,
Chennai and Mumbai;
Transportation to airports in New Delhi, Chennai and
Mumbai;
Conference in New Delhi;
Meetings with Indian Government officials;
[[Page 41679]]
Participation in industry receptions in New Delhi and
Chennai and a financing roundtable luncheon in Mumbai; and
Meetings with CS India's energy efficiency industry
specialists in New Delhi, Chennai and Mumbai.
Proposed Mission Timetable
Companies will be encouraged to arrive Saturday to allow time to
rest after their long trip and adjust to the time change before the
mission program begins on Monday, November 16.
Monday November 16................ New Delhi Welcome briefing by U.S.
Departments of Commerce and State,
Participation in DOE/AID Energy
Efficiency Conference, One-on-one
business matchmaking appointments,
Networking reception.
Tuesday November 17............... New Delhi Participation in DOE/AID
Energy Efficiency Conference, One-
on-one business matchmaking
appointments.
Wednesday November 18............. New Delhi/Chennai Morning flight to
Chennai, One-on-one business
matchmaking appointments,
Networking reception.
Thursday November 19.............. Chennai/Mumbai One-on-one business
matchmaking appointments, Optional
site visit, Evening flight to
Mumbai.
Friday November 20................ Mumbai One-on-one business
matchmaking appointments,
Roundtable on financing mechanisms
for energy efficiency projects in
India.
Participation Requirements
All parties interested in participating in the Energy Efficiency
Trade Mission to India must complete and submit an application for
consideration by the Department of Commerce. All applicants will be
evaluated on their ability to meet certain conditions and best satisfy
the selection criteria as outlined below. The mission will be open on a
first come first served basis to 12 qualified U.S. companies.
Fees and Expenses:
After a company has been selected to participate on the mission, a
payment to the Department of Commerce in the form of a participation
fee is required. The participation fee will be $3,500 for small or
medium-sized enterprises (SME),\*\ and $4,200 for large firms, which
includes one principal representative. The fee for each additional firm
representative (large firm or SME) is $750. Expenses for lodging, some
meals, incidentals, and travel (except for transportation to and from
airports in-country, previously noted) will be the responsibility of
each mission participant. The conference fee is included in the trade
mission cost.
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\*\ An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see http://www.sba.gov/services/contracting opportunities/
sizestandardstopics/index.html). Parent companies, affiliates, and
subsidiaries will be considered when determining business size. The
dual pricing schedule reflects the Commercial Service's user fee
schedule that became effective May 1, 2008 (for additional
information see http://www.export.gov/newsletter/march2008/initiatives.html).
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Conditions for Participation:
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, primary market
objectives, and goals for participation.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least fifty-one percent U.S. content.
Selection Criteria for Participation:
Selection will be based on the following criteria:
Suitability of a company's products or services to the
mission's goals
Applicant's potential for business in India, including
likelihood of exports resulting from the trade mission
Consistency of the applicant's goals and objectives with
the stated scope of the trade mission
Any partisan political activities (including political
contributions) of an applicant are entirely irrelevant to the selection
process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register, posting on the Commerce
Department trade mission calendar (http://www.ita.doc.gov/doctm/tmcal.html) and other Internet Web sites, press releases to general and
trade media, direct mail, notices by industry trade associations and
other multiplier groups, and publicity at industry meetings, symposia,
conferences, and trade shows. Recruitment for the mission will begin
immediately and conclude no later than September 30, 2009. The mission
will be open on a first come first served basis. Applications received
after that date will be considered only if space and scheduling
constraints permit.
Contacts:
Houston Export Assistance Center: Ms. Nyamusi Igambi,
[email protected], Ph: 713-209-3112, Fax: 713-209-3135.
U.S. Commercial Service in India: Mr. Vaidyanathan Purushothaman,
U.S. Commercial Service Chennai, Ph: 91-44-2857-4031, Fax: 91-44-2857-
4212, [email protected].
Sean Timmins,
Global Trade Programs, Commercial Service Trade Missions Program.
[FR Doc. E9-19777 Filed 8-17-09; 8:45 am]
BILLING CODE 3510-FP-P