[Federal Register: March 30, 2009 (Volume 74, Number 59)]
[Notices]
[Page 14129-14130]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr30mr09-46]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-09BG]
Proposed Data Collection Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-5960
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to omb@cdc.gov.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Field Test of Communication and Marketing Variables for Health
Protection--New--National Center for Health Marketing/Coordinating
Center for Health Information Service (NCHM/CCHIS), Centers for Disease
Control and Prevention (CDC).
Background and Brief Description
CDC does not have a mechanism to assess and monitor the health
communication and marketing components of health protection. While CDC
does evaluate specific health communication and marketing programs and
projects, the common elements rooted in communication and marketing
theories and constructs are not identified across programs and
projects, nor frequently compared after the fact to ascertain the
underlying factors and dynamics that inform and shape individual and
group behaviors and actions. The purpose of this project is to develop
a core set of communication and marketing constructs to inform CDC
health protection programs and projects as well as track population-
level changes over time.
CDC seeks a flexible platform that can be adapted to explore a wide
range of health protection behaviors and inform communication and
marketing efforts across CDC program areas. The survey platform
underlying this field test is based on the People and Places framework
(Maibach et al., 2007; http://www.biomedcentral.com/1471=2458/7/88),
and incorporates key constructs from health behavior theories and
communication models to illustrate how personal and environmental
factors may influence behavior. This platform offers the flexibility to
develop survey items to assess a specific health topic (e.g., pan/
seasonal flu, natural hazards, bioterrorism, etc.) while simultaneously
relying on a standardized set of core underlying social-psychological
and communication constructs.
The proposed data collection is to conduct a field test of the
survey instrument focusing on the core communication and marketing
constructs for health protection behaviors. The field test survey will
be administered to a purposive sample of 1,500 respondents. Two modes
of administration will be tested, telephone (both landline and cell)
and self-administration via the Web. The telephone survey will be
conducted in three metropolitan areas. The Web survey will use an on-
going national consumer panel.
Rather than representative random sampling from the population, the
sampling is purposive, designed to reach subpopulations of those who
are vulnerable from a health protections perspective and those who have
low health literacy, that is, difficulty accessing and/or understanding
health messages. Therefore, included in the target groups are the
elderly, who may be somewhat isolated and for whom health messages may
be confusing; people of low socioeconomic status, whose level of
education can be a barrier to comprehending and following health
messages; and persons not fluent in English, for whom innovative ways
of communicating health messages may be necessary. For this
nonprobability sample, telephone respondents will be recruited through
commercial lists that optimize reaching specific subpopulations.
Members of the general population will be surveyed as well in order to
provide a benchmark for the subpopulations of interest. Web respondents
will be recruited through an existing national consumer panel.
CDC will use the field test data to assess continuity of response
patterns within each of the subgroups and to determine differences in
administration time. In addition to subgroup population differences in
attitudes, beliefs, and health behaviors, CDC will use the data to
examine item-level mode effects, regional differences, and
administrative/logistical barriers to guide the design of core measure
surveys for other health protection behaviors.
There is no cost to respondents other than their time to complete
the survey.
Estimated Annualized Burden Hours
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Number of Average burden
Respondents Number of responses per per response Total burden
respondents respondent (in hours) (in hours)
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Screener........................................ 15,000 1 2/60 500
General Population Survey....................... 750 1 18/60 225
Elderly Survey.................................. 250 1 18/60 75
Low SES English Survey.......................... 250 1 18/60 75
Hispanic (in-language) Survey................... 150 1 18/60 45
Chinese (in-language) Survey.................... 50 1 18/60 15
[[Page 14130]]
Vietnamese (in-language) Survey................. 50 1 18/60 15
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Total........................................... 16,500 .............. .............. 950
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Dated: March 16, 2009.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. E9-6938 Filed 3-27-09; 8:45 am]
BILLING CODE 4163-18-P