[Federal Register Volume 75, Number 98 (Friday, May 21, 2010)]
[Notices]
[Pages 28555-28557]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-12207]
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DEPARTMENT OF COMMERCE
International Trade Administration
Executive Green ICT & Energy Efficiency Trade Mission to Mexico
City, Mexico
AGENCY: International Trade Administration, Department of Commerce.
ACTION: Notice.
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Mission Description
The United States Department of Commerce, International Trade
Administration, and U.S. & Foreign Commercial Service are organizing an
Executive Green ICT & Energy Efficiency Trade Mission to Mexico City
from September 27-29, 2010. This Executive led mission will focus on
assisting U.S. providers of ``Green Information & Communication
Technology (ICT)'' solutions, as well as energy efficiency technologies
to enter or increase their presence in various sectors of the Mexican
market. This will include data centers, telecommunications, utilities,
and construction. Green ICTs--or smart technologies--provide
monitoring, supervision and automation capabilities to reach energy
efficiency in the mentioned industries, such as smart grids and smart
buildings. The mission will support U.S. delegates to gain market
insight, local private and public contacts, and identify potential
business opportunities and partners. In addition to the welcome
reception and Matchmaking Services, a 1-day Green ICT & Energy
Efficiency conference will take place at the World Trade Center in
Mexico City. Relevant issues on energy efficiency in data centers,
smart grids, and green buildings will be discussed. Mission delegates
will have an opportunity to exhibit outside of the conference hall
during this event.
Furthermore, this mission will take place during the same days as
The Green Expo at the World Trade Center in Mexico City. As a separate
activity and independent of the mission, delegates will be granted a
discount by EJ Krause, organizer of The Green Expo, to exhibit at the
show in the USA Pavilion.
Commercial Setting
On August 10, 2009 during the North American Leaders Summit,
Presidents Obama and Calder[oacute]n committed their two countries to
work together on environmental cooperation, sustainable development,
and clean energy research, development, and deployment issues.
President Felipe Calderon in his 2007 National Strategy on Climate
Change recognized the importance and need for environmentally friendly
policies and solutions within Mexico and set a target of reducing 107
million tons of green house gases (GHG) by 2014 in the energy sector
alone. Mexico currently has several green friendly projects funded by
the World Bank, including wind technologies, waste management,
renewable energy development projects, modernization of the water and
sanitation sectors, and a hybrid solar thermal power plant. With a
demonstrated interest in expanding environmentally friendly projects
and policies, Mexico provides a growing market for green technologies.
The Information and Communications Technology industry (ICT), which
includes telecom service operators (fixed, wireless, cable, Internet,
etc.) as well as IT service and management firms, integrators, software
developers, and equipment manufacturers, have a fundamental role in
reducing the negative environmental impact of emissions.
ICT has increased productivity and competitiveness, and supported
economic growth around the world. Today, ICT is an important supporter
of a sustainable environment by becoming an enabler of energy
efficiencies in multiple industrial sectors, particularly
[[Page 28556]]
in power transmission and distribution, manufacturing, construction,
and transportation emissions. Furthermore, the ICT sector has its own
energy efficiency challenges to overcome, such as to reduce energy
consumption in enterprise IT and Data Center operations.
Mission Goals
The goals of the Green ICT and Energy Efficiency Trade Mission to
Mexico City are to (1) create business, networking, and exhibition
opportunities for participating companies, and create awareness in
Mexico of the U.S. green information technology and energy efficiency
technologies available; (2) provide information and energy efficiency
solutions for the Mexican Government, public utility company,
construction sector, and IT companies and telecommunication operators
by highlighting U.S. company solutions; (3) showcase ICT sustainable
environment and energy efficiency solutions for different industry
sectors to improve monitoring and supervision.
Mission Scenario
The Green ICT and Energy Efficiency Trade Mission will promote and
showcase mission delegates at different levels. They will be able to
attend and exhibit in a specialized conference. Additionally, they will
have the opportunity to formally exhibit in the USA Pavilion during The
Green Expo. Finally, delegates will have various opportunities for high
level matchmaking and networking with Mexican companies, government,
organizations and specialists.
The mission will have the following components:
Networking and Welcome Reception. September 27--7 p.m.-
9:30 p.m. A networking reception will be held the evening before the
Green ICT and Energy Efficiency Conference. Attendees will include
mission members, U.S. Government officials, Government of Mexico
officials, speakers and sponsors. The venue will be the Ambassador's
Residence.
Green ICT and Energy Efficiency Conference. September 28--
8 a.m.-6 p.m. There will be 8 keynote speakers discussing key issues of
Green ICT and Energy Efficiency solutions in three sectors:
Telecommunications, electric grid, and construction. The speakers will
be any or a combination of the following: Industry, sponsors, USG, and
GOM officials. The focus will be on U.S. products/solutions and their
application to Mexico.
Exhibition. September 28--8 a.m.-6 p.m. Mission members
can exhibit products and services on tabletop displays outside of the
conference hall.
Matchmaking. September 29--8 a.m.-6 p.m. Pre-screened one-
on-one appointments will be arranged in Mexico City.
The Green Expo Trade Show. September 28-30. CS Mexico will
host a USA Pavilion for companies providing environmental solutions,
such as water, alternative energy, etc. EJ Krause will grant a discount
to those mission members that would like to exhibit at the pavilion
during their visit to Mexico City.
Proposed Mission Timetable
Mission participants will be encouraged to arrive no later than
early afternoon Monday, September 27 in order to participate in the
evening networking and welcome reception.
Monday, Sept. 27................. 6:30 p.m.-7 p.m. Trade Mission
briefing in hotel.
7:30 p.m.-9:30 p.m. Networking
Reception, Ambassador's Residence.
Tuesday, Sept. 28................ Mexico City........................
8 a.m.-6 p.m. Green ICT and Energy
Efficiency Conference, Room Olmeca
3, WTC Mexico City.
Wednesday, Sept. 29.............. Mexico City........................
8 a.m.-6 p.m. Gold Key
Appointments, Mexico City.
End Mission........................
Participation Requirements
All parties interested in participating in the Executive Green ICT
and Energy Efficiency Trade Mission must complete and submit an
application package for consideration by the Department of Commerce.
All applicants will be evaluated on their ability to meet certain
conditions and best satisfy the selection criteria as outlined below. A
minimum of fifteen U.S. companies and maximum of twenty-five U.S.
companies will be selected to participate in the mission from the
applicant pool. The Executive Green ICT and Energy Efficiency Trade
Mission will seek to recruit U.S. IT small and medium size companies
that provide products, solutions, technologies, and ``know-how'' aimed
at efficient energy use in the telecom, energy and construction
sectors.
Fees and Expenses
After a company has been selected to participate in the mission, a
payment to the Department of Commerce in the form of a participation
fee is required. The participation fee will be $2,900 for large firms
and $2,450 for a small or medium-sized enterprise (SME).\1\ The fee
includes participation of two company representatives; the fee for each
additional firm representative (large firm or SME) is $500. Expenses
for travel, transportation, lodging, most meals, and incidentals will
be the responsibility of each mission participant.
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\1\ An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see http://www.sba.gov/services/contractingopportunities/sizestandardstopics/index.html).
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Conditions for Participation
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, primary market
objectives, and goals for participation. If the Department of Commerce
receives an incomplete application, the Department may reject the
application, request additional information, or take the lack of
information into account when evaluating the applications.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least 51 percent U.S. content of the value of the finished
product or service.
Selection Criteria for Participation
Selection will be based on the following criteria:
Suitability of a company's products or services to the
mission's goals.
Applicant's potential for business in Mexico, including
likelihood of exports resulting from the trade mission.
Consistency of the applicant's goals and objectives with
the stated scope of the trade mission.
Referrals from political organizations and any documents containing
references to partisan political activities (including political
contributions) will be removed from an applicant's
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submission and not considered during the selection process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register, posting on the Commerce
Department trade mission calendar (www.ita.doc.gov/doctm/tmcal.html)
and other Internet Web sites, press releases to general and trade
media, direct mail, notices by industry trade associations and other
multiplier groups, and publicity at industry meetings, symposia,
conferences, and trade shows. Recruitment for the mission will begin
immediately and conclude no later than August 2, 2010. Applications
received after that date will be considered only if space and
scheduling constraints permit.
Contacts
U.S. Commercial Service in Mexico City:
Aliza Totayo, Commercial Officer, T: +52 (55) 5140-2635,
[email protected];
Juan Carlos Prieto, Commercial Specialist, T: +52 (55) 5140-2634,
[email protected].
Natalia Susak,
Global Trade Programs, Commercial Service Trade Missions Program.
[FR Doc. 2010-12207 Filed 5-20-10; 8:45 am]
BILLING CODE 3510-FP-P