[Federal Register Volume 75, Number 125 (Wednesday, June 30, 2010)]
[Notices]
[Pages 37811-37812]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-15801]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

[Document Identifier OS-0990-New; 30-day notice]


Agency Information Collection Request; 30-Day Public Comment 
Request

AGENCY: Office of the Secretary, HHS.

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995, the Office of the Secretary (OS), 
Department of Health and Human Services, is publishing the following 
summary of a proposed collection for public comment. Interested persons 
are invited to send comments regarding this burden estimate or any 
other aspect of this collection of information, including any of the 
following subjects: (1) The necessity and utility of the proposed 
information collection for the proper performance of the agency's 
functions; (2) the accuracy of the estimated burden; (3) ways to 
enhance the quality, utility, and clarity of the information to be 
collected; and (4) the use of automated collection techniques or

[[Page 37812]]

other forms of information technology to minimize the information 
collection burden.
    To obtain copies of the supporting statement and any related forms 
for the proposed paperwork collections referenced above, e-mail your 
request, including your address, phone number, OMB number, and OS 
document identifier, to [email protected], or call the 
Reports Clearance Office on (202) 690-5683. Send written comments and 
recommendations for the proposed information collections within 30 days 
of this notice directly to the OS OMB Desk Officer; faxed to OMB at 
202-395-5806.
    Proposed Project: Comprehensive Communication Campaign for HITECH 
Act--OMB No. 0990-NEW--Office National Coordinator for Health 
Information Technology (ONC).
    Abstract: As part of the Health Information Technology for Economic 
and Clinical Health Act (HITECH Act) of 2009, ONC is proposing to 
conduct a nationwide communication campaign to meet the Congressional 
mandate to educate the public about privacy and security of 
electronically exchanged personal health information. ONC requires 
formative and process information about different segments of the 
public to conduct the campaign effectively. Data collection will occur 
continuously through the 24 months of the campaign. The data will be 
used to inform campaign strategies, messages, materials and Web sites.
    ONC is collaborating with the HHS Office of Civil Rights to oversee 
the education and communication activities. The purpose of the campaign 
is to reach consumers, patients and health care providers to:
     Build approval for HIT adoption and meaningful use.
     Increase patient and provider participation in electronic 
health information exchange.
     Educate the public about the uses of personal health 
information and privacy and security protections available to them.
     Generate participation in HITECH programs (e.g. loans, 
grants, and contracts).
    Electronic health information exchange promises an array of 
potential benefits for individuals and the U.S. health care system 
through improved health care quality, safety, and efficiency. At the 
same time, this environment also poses new challenges and opportunities 
for protecting health information. Health information technology and 
electronic health information exchange may also provide individuals 
with new, more effective methods to engage with their health care 
providers and affect how their health information may be exchanged.

                                     Estimated Annualized Burden Hour Table
----------------------------------------------------------------------------------------------------------------
                                                                                      Average
                                                     Number of       Number of      burden  (in    Total burden
                      Form                          respondents    responses per    hours)  per        hours
                                                                    respondent       response
----------------------------------------------------------------------------------------------------------------
In-depth interview screening....................             500               1           10/60              83
In-depth interview main interview...............             360               1               1             360
Focus group screening...........................             800               1           10/60             133
Focus group main interview......................             400               1               2             800
Web-based message testing main interview........             660               1               1             660
Omnibus survey questions main interview.........           4,000               1           10/60             667
Card sorting screening..........................             400               1           10/60              67
Card sorting main interview.....................             100               1             1.5             150
                                                 ---------------------------------------------------------------
    Total.......................................  ..............  ..............  ..............           2,920
----------------------------------------------------------------------------------------------------------------


Seleda Perryman,
Office of the Secretary, Paperwork Reduction Act Clearance Officer.
[FR Doc. 2010-15801 Filed 6-29-10; 8:45 am]
BILLING CODE 4150-45-P