[Federal Register Volume 75, Number 151 (Friday, August 6, 2010)]
[Notices]
[Pages 47598-47599]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-19396]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60Day-10-10GI]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-5960
and send comments to Maryam I. Daneshvar, CDC Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to [email protected].
Comments are invited on (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Evaluating Act Against AIDS Social Marketing Campaign Phases
Targeting Consumers--New--National Center for HIV/AIDS, Viral
Hepatitis, STD and TB Prevention (NCHHSTP), Centers for Disease Control
and Prevention (CDC).
Background and Brief Description
In response to the continued HIV epidemic in our country, CDC has
launched Act Against AIDS, a 5-year, multifaceted communication
campaign to reduce HIV incidence in the United States. CDC plans to
release the campaign in phases, with some of the phases running
concurrently. Each phase of the campaign will use mass media and
direct-to-consumer channels to deliver HIV prevention and testing
messages. Some components of the campaign will be designed to provide
basic education and increase awareness of HIV/AIDS among the general
public, and others will be targeted to specific subgroups or
communities at greatest risk of infection. The current study addresses
the need to assess the effectiveness of these social marketing messages
aimed at increasing HIV awareness and delivering HIV prevention and
testing messages among at-risk populations.
This study will evaluate the Act Against AIDS (AAA) social
marketing campaign aimed at increasing HIV/AIDS awareness, increasing
prevention behaviors, and improving HIV testing rates among consumers.
The study will consist of a quarterly tracking survey of AAA target
audiences to measure exposure to each phase of the campaign and
interventions implemented under AAA. Each extended survey will have a
core set of items asked in all rounds, as well as a module of questions
relating to specific AAA activities and communication initiatives that
are occurring during a given quarter. Each extended survey sample will
consist of 1,000 respondents selected from a combination of sources,
including a national opt-in e-mail list sample and respondent lists
generated by partnership organizations (e.g., the National Urban
League, the National Medical Association). Participants will self-
administer the extended survey at home on personal computers. The
research will include 12 data collections over a 3-year period: Four
self-administered quarterly extended surveys per year over 3 years,
with a total of 12,000 respondents. There is no cost to the respondents
other than their time.
Estimated Annualized Burden Hours
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Number of Average burden
Respondents Data collection type Number of responses per per response Total burden
respondents respondent (in hours) (in hours)
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Individuals (male and female) aged 18 years and older Study Screener................... 20,000 1 2/60 667
Individuals (male and female) aged 18 years and older Extended survey.................. 4,000 1 30/60 2,000
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Total............................................ ................................. .............. .............. .............. 2,667
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[[Page 47599]]
Dated: August 2, 2010.
Maryam I. Daneshvar,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2010-19396 Filed 8-5-10; 8:45 am]
BILLING CODE 4163-18-P