[Federal Register Volume 75, Number 155 (Thursday, August 12, 2010)]
[Notices]
[Pages 48972-48973]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-19911]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[60-Day-10-0798]
Proposed Data Collections Submitted for Public Comment and
Recommendations
In compliance with the requirement of Section 3506(c)(2)(A) of the
Paperwork Reduction Act of 1995 for opportunity for public comment on
proposed data collection projects, the Centers for Disease Control and
Prevention (CDC) will publish periodic summaries of proposed projects.
To request more information on the proposed projects or to obtain a
copy of the data collection plans and instruments, call 404-639-5960
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail
to [email protected].
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information on respondents,
including through the use of automated collection techniques or other
forms of information technology. Written comments should be received
within 60 days of this notice.
Proposed Project
Health Marketing (OMB No. 0920-0753 exp. 10/31/2010)--Extension--
Office of the Associate Director for Communication (OADC), Centers for
Disease Control and Prevention (CDC).
Background and Brief Description
Since it was founded in 1946 to help control malaria, the Centers
for Disease Control and Prevention (CDC) has remained at the forefront
of public health efforts to prevent and control infectious and chronic
diseases, injuries, workplace hazards, disabilities, and environmental
health threats. Today, CDC is globally recognized for conducting
research and investigations and for its action oriented approach. CDC
applies research and findings to improve people's daily lives and
responds to health emergencies--something that distinguishes CDC from
its peer agencies.
As America has entered a new millennium, new health and safety
challenges have emerged: Emerging infectious diseases (SARS, monkeypox,
pandemic influenza); Terrorism; Environmental threats (hurricanes,
wildfires, toxic chemical spills; Aging population; Lifestyle choices
(tobacco use, poor nutrition, lack of physical fitness).
CDC is adapting to meet these new challenges. New strategies, new
innovations, and new goals bring new focus to the agency's work,
allowing CDC to do even more to protect and improve health. CDC is
committed to achieving true improvements in people's health. To do
this, the agency is defining specific health protection goals to
prioritize and focus its work and investments and measure progress.
It is imperative that CDC provide high-quality timely information
and programs in the most effective ways to help people, families, and
communities protect their health and safety. Through continuous
consumer feedback, prevention research, and public health information
technology, we identify and evaluate health needs and interests,
translate science into actions to meet those needs, and engage the
public in the excitement of discovery and the progress being made to
improve the health of the Nation. In our outreach to partners, we build
relationships that model shared learning, mutual trust, and diversity
in points of view and sectors of society.
OADC is requesting a 3-year extension of OMB 0920-0798, Health
Marketing, to provide feedback on the development, implementation and
satisfaction regarding public health services, products, communication
campaigns and information. The information will be collected using
standard qualitative and quantitative methods such as interviews, focus
groups, and panels, as well as questionnaires administered in person,
by telephone, by mail, by email, and online. More specific types of
studies may include: User experience and user-testing; concept/product/
package development testing; brand positioning/identity research;
customer satisfaction surveying; ethnography/observational studies; and
mystery shopping. The data will be used to provide input to the
development, delivery and communication of public health services and
information at CDC and to address emerging programmatic needs.
Every National Center and Office at CDC will have the opportunity
to utilize this generic clearance. There is no cost to the respondents
other than their time.
[[Page 48973]]
Estimated Annualized Burden Hours
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Average
Number of Number of burden per Total burden
Type of respondents respondents responses per response (in hours
respondent hours)
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CDC Partners, Public Health Professionals, 25,000 1 27/60 11,250
Health Care Professionals, General Public......
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Total....................................... 25,000 .............. .............. 11,250
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Dated: August 6, 2010.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and
Prevention.
[FR Doc. 2010-19911 Filed 8-11-10; 8:45 am]
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