[Federal Register Volume 75, Number 164 (Wednesday, August 25, 2010)]
[Notices]
[Pages 52349-52350]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-21159]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
National Institutes of Health
Proposed Collection; Comment Request; NCCAM Office of
Communications and Public Liaison Communications Program Planning and
Evaluation Research
SUMMARY: In compliance with the requirement of Section 3506(c)(2)(A) of
the Paperwork Reduction Act of 1995, for opportunity for public comment
on proposed data collection projects, the National Center for
Complementary and Alternative Medicine (NCCAM), at the National
Institutes of Health (NIH), will publish periodic summaries of proposed
projects to be submitted to the Office of Management and Budget (OMB)
for review and approval.
Proposed Collection: Title: NCCAM Office of Communications and
Public Liaison Communications Program Planning and Evaluation Research.
Type of Information Collection Request: Extension.
Need and Use of Information Collection: To carry out NCCAM's
legislative mandate to educate and disseminate information about
complementary and alternative medicine (CAM) to a wide variety of
audiences and organizations, the NCCAM Office of Communications and
Public Liaison (OCPL) requests clearance to carry out formative
research of a variety of print and online materials, outreach
activities, and messages to maximize their impact and usefulness.
[[Page 52350]]
OCPL wishes to continue to carry out formative research to further
understand the knowledge, attitudes, and behaviors of its core
constituent groups: Members of the general public, researchers, and
providers of both conventional and CAM health care. In addition, it
seeks to test newly formulated messages and identify barriers and
impediments to the effective communication of those messages. With this
formative audience research, OCPL test audience responses to NCCAM's
fact sheets, Web content, and other materials and messages. This
research will also include pilot testing of recently developed messages
and communication products.
The data collection methods have been selected to minimize burden
on NCCAM's audiences, produce or refine messages that will influence
target audience attitudes and behavior in a positive manner, and to use
Government resources efficiently. Research methods may include
individual in-depth interviews, focus group interviews, intercept
interviews, self-administered questionnaires, gatekeeper reviews, and
omnibus surveys.
The data will enhance OCPL's understanding of (1) the unique
information needs and distinct health-information-seeking behaviors of
its core constituencies, and (2) the special information needs of
segments within these constituencies. Among the general public these
distinct segments include cancer patients, the chronically ill,
minority and ethnic populations, the elderly, users of dietary
supplements, and patients integrating complementary therapies with
conventional medical treatments.
Frequency of Response: On occasion. Affected Public: Individuals
and households; non-profit institutions; Federal Government; State,
Local, or Tribal Government. Type of Respondents: Adult patients;
members of the public; health care professionals; organizational
representatives. The annual reporting burden is as follows:
Table 1--Annual Burden Hours
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Estimated Estimated
Estimated number of Average burden total annual
Type of respondents number of responses per hours per burden hours
respondents respondent response requested
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In-depth interviews with general public......... 30 1 .75 23
Focus groups.................................... 20 1 1.5 30
Omnibus surveys................................. 1,900 1 .25 475
Intercept interviews with public and healthcare 300 1 .25 75
professionals..................................
In-depth interviews with health professionals... 50 1 .50 25
Self-administered questionnaires with health 200 1 .25 50
professionals..................................
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Total....................................... 2,500 .............. .............. 678
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Table 2--Annual Cost to Respondents
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Number of Hourly Respondent
Type of respondents hours wage* cost
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In-depth interviews with general public............................ 23 $21 $483
Focus groups....................................................... 30 21 630
Intercept interviews with public................................... 70 21 1,470
Omnibus surveys with public........................................ 475 21 10,500
Intercept interviews with healthcare professionals................. 5 **63 315
In-depth interviews with health professionals...................... 25 63 1,575
Self-administered questionnaires with health professionals......... 50 63 3,150
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Total.......................................................... 678 ........... 18,123
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* 2009 National Occupational Employment and Wage Estimates (http://www.bls.gov/oes/current/oes_nat.htm)
** Healthcare professional hourly wage was calculated by averaging the median hourly wage for physicians and
surgeons ($84) and the median hourly wage for physician assistants, as representatives of the second tier of
clinical care ($41) to get an average of $63 per hour.
There are no Capital Costs, Operating Costs, or Maintenance Costs
to report.
Request for Comments: Written comments and/or suggestions from the
public and affected agencies are invited on the following points: (1)
Whether the proposed collection of information is necessary for the
proper performance of the function of the agency, including whether the
information will have practical utility; (2) The accuracy of the
agency's estimate of the burden of the proposed collection of
information, including the validity of the methodology and assumption
used; (3) Ways to enhance the quality, utility, and clarity of the
information to be collected; and (4) Ways to minimize the burden of the
collection of information on those who are to respond, including the
use of appropriate automated, electronic, mechanical, or other
technological collection techniques or other forms of information
technology.
FOR FURTHER INFORMATION CONTACT: To request more information on the
proposed project or to obtain a copy of the data collection plans and
instruments, contact Christy Thomsen, Director, Office of
Communications and Public Liaison, NCCAM, 31 Center Drive, Room 2B11,
Bethesda, MD 20892, or fax your request to 301-402-4741, or e-mail
[email protected]. Ms. Thomsen can be contacted by telephone at
301-451-8876.
Comments Due Date: Comments regarding this information collection
are best assured of having their full effect if received within 60 days
of the date of this publication.
Dated: August 12, 2010.
Christy Thomsen,
Director, Office of Communications and Public Liaison, National Center
for Complementary and Alternative Medicine, National Institutes of
Health.
[FR Doc. 2010-21159 Filed 8-24-10; 8:45 am]
BILLING CODE 4140-01-P