[Federal Register Volume 75, Number 168 (Tuesday, August 31, 2010)]
[Notices]
[Page 53311]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-21736]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30-Day-10-0798]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail
to [email protected]. Send written comments to CDC Desk Officer, Office of
Management and Budget, Washington, DC or by fax to (202) 395-5806.
Written comments should be received within 30 days of this notice.
Proposed Project
Health Marketing (OMB No. 0920-0798, exp. 01/31/2011)--Extension--
Office of the Associate Director for Communication (OADC), Centers for
Disease Control and Prevention (CDC).
Background and Brief Description
Today, CDC is globally recognized for conducting research and
investigations and for its action oriented approach. CDC applies
research and findings to improve people's daily lives and responds to
health emergencies--something that distinguishes CDC from its peer
agencies.
CDC is committed to achieving true improvements in people's health.
To do this, the agency is defining specific health protection goals to
prioritize and focus its work and investments and measure progress.
It is imperative that CDC provide high-quality timely information
and programs in the most effective ways to help people, families, and
communities protect their health and safety. Through continuous
consumer feedback, prevention research, and public health information
technology, we identify and evaluate health needs and interests,
translate science into actions to meet those needs, and engage the
public in the excitement of discovery and the progress being made to
improve the health of the Nation. In our outreach to partners, we build
relationships that model shared learning, mutual trust, and diversity
in points of view and sectors of society.
OADC is requesting a 3-year extension of OMB 0920-0798, Health
Marketing, to provide feedback on the development, implementation and
satisfaction regarding public health services, products, communication
campaigns and information. The information will be collected using
standard qualitative and quantitative methods such as interviews, focus
groups, and panels, as well as questionnaires administered in person,
by telephone, by mail, by e-mail, and online. More specific types of
studies may include: User experience and user-testing; concept/product/
package development testing; brand positioning/identity research;
customer satisfaction surveying; ethnography/observational studies; and
mystery shopping. The data will be used to provide input to the
development, delivery and communication of public health services and
information at CDC and to address emerging programmatic needs.
Every National Center and Office at CDC will have the opportunity
to utilize this generic clearance. There is no cost to the respondents
other than their time. The total estimated burden hours are 11,250.
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Number of Average burden
Type of respondents Number of responses per per response
respondents respondent (in hours)
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CDC Partners, Public Health Professionals, Health Care 25,000 1 27/60
Professionals, General Public...............................
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Dated: August 24, 2010.
Maryam I. Daneshvar,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2010-21736 Filed 8-30-10; 8:45 am]
BILLING CODE 4163-18-P