[Federal Register Volume 75, Number 187 (Tuesday, September 28, 2010)]
[Notices]
[Pages 59723-59724]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-24277]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
National Institutes of Health
Proposed Collection; Comment Request; Testing Successful Health
Communications Surrounding Aging-Related Issues From the National
Institute on Aging (NIA)
SUMMARY: In compliance with the requirement of Section 3506(c)(2)(A) of
the Paperwork Reduction Act of 1995, for opportunity for public comment
on proposed data collection projects, the National Institute on Aging,
the National Institutes of Health (NIH) will publish periodic summaries
of proposed projects to be submitted to the Office of Management and
Budget (OMB) for review and approval.
Proposed Collection: Title: Testing successful health
communications surrounding aging-related issues from the National
Institute on Aging (NIA). Type of Information Collection Request: New.
Need and Use of Information Collection: This study will support NIA's
mission ``to communicate information about aging and advances in
research on aging to the scientific community, health care providers,
and the public.'' The primary objectives of this study are to:
Assess audiences' trusted/preferred sources for
information, knowledge, attitudes, behaviors, and other characteristics
for the planning/development of health messages and communications
strategies;
Pre-test health messages and outreach strategies while
they are in developmental form to assess audience response, including
their likes and dislikes.
NIA's Office of Communications and Public liaison will collect this
information through formative qualitative research with its key
audiences--older people, caregivers, and health professionals. Methods
will include focus groups, individual interviews, self-administered
questionnaires, and website surveys. The information will be used to
(1) Develop and revise health information resources and outreach
strategies to maximize their effectiveness; (2) determine new topic
areas to explore for future NIA publications; and (3) identify new ways
to support the health information needs of older adults and people who
serve older adults. NIA is requesting a generic clearance for a range
of research data collection procedures to ensure that they successfully
develop and disseminate effective health communications on aging-
related issues. Frequency of Response: On occasion. Affected Public:
Older people, caregivers, and health professionals (physicians and non-
physicians). Type of Respondents: Older
[[Page 59724]]
people, caregivers, and health professionals (physicians and non-
physicians). The annual reporting burden is as follows: Estimated
Number of Respondents: 630. Estimated Number of Responses per
Respondent: 1. Average Burden Hours Per Response: 0.37. Estimated Total
Annual Burden Hours Requested: 234. The annualized cost to respondents
is estimated at: $5,680. There are no Capital Costs to report. There
are no Operating or Maintenance Costs to report.
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Estimated Estimated
Estimated number of Average burden total annual
Type of respondents number of responses per hours per burden hours
respondents respondent response requested
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Older adults.................................... 260 1 .37 97
Non-physician health professionals and 310 1 .35 107
caregivers.....................................
Physicians...................................... 60 1 .5 30
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Total....................................... .............. .............. .............. 234
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Request for Comments: Written comments and/or suggestions from the
public and affected agencies should address one or more of the
following points: (1) Evaluate whether the proposed collection of
information is necessary for the proper performance of the function of
the agency, including whether the information will have practical
utility; (2) Evaluate the accuracy of the agency's estimate of the
burden of the proposed collection of information, including the
validity of the methodology and assumptions used; (3) Enhance the
quality, utility, and clarity of the information to be collected; and
(4) Minimize the burden of the collection of information on those who
are to respond, including the use of appropriate automated, electronic,
mechanical, or other technological collection techniques or other forms
of information technology.
FOR FURTHER INFORMATION CONTACT: To request more information on the
proposed project or to obtain a copy of the data collection plans and
instruments, contact: Megan Homer, Writer/Editor, Office of
Communications and Public Liaison, NIH, Building 31C Room 5C27, 9000
Rockville Pike, Bethesda, MD 20892, or call non-toll-free number 301-
496-1752 or E-mail your request, including your address to:
[email protected].
Comments Due Date: Comments regarding this information collection
are best assured of having their full effect if received within 60 days
of the date of this publication.
Dated: September 22, 2010.
Lynn Hellinger,
Director of Management, National Institutes of Health.
[FR Doc. 2010-24277 Filed 9-27-10; 8:45 am]
BILLING CODE 4140-01-P