[Federal Register Volume 75, Number 193 (Wednesday, October 6, 2010)]
[Notices]
[Pages 61763-61765]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-25170]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
National Institutes of Health
Submission for OMB Review; Comment Request; NCCAM Office of
Communications and Public Liaison Communications Program Planning and
Evaluation Research
SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork
Reduction Act of 1995, the National Center for Complementary and
Alternative Medicine (NCCAM), the National Institutes of Health (NIH),
has submitted to the Office of Management and Budget (OMB) a request to
review and approve the information collection
[[Page 61764]]
listed below. This proposed information collection was previously
published in the Federal Register on August 25, 2010 (Vol. 75, No. 164,
p. 52349) and allowed 60 days for public comment. There was one public
comment received during this time. The purpose of this notice is to
allow an additional 30 days for public comment. The National Institutes
of Health may not conduct or sponsor, and the respondent is not
required to respond to, an information collection that has been
extended, revised, or implemented on or after October 1, 1995, unless
it displays a currently valid OMB control number.
Proposed Collection: Title: NCCAM Office of Communications and
Public Liaison Communications Program Planning and Evaluation Research.
Type of Information Collection Request: Extension.
Need and Use of Information Collection: To carry out NCCAM's
legislative mandate to educate and disseminate information about
complementary and alternative medicine (CAM) to a wide variety of
audiences and organizations, the NCCAM Office of Communications and
Public Liaison (OCPL) requests clearance to carry out (1) formative and
(2) evaluative research of a variety of print and online materials,
outreach activities, and messages to maximize their impact and
usefulness.
OCPL wishes to continue to carry out formative research to further
understand the knowledge, attitudes, and behaviors of its core
constituent groups: Members of the general public, researchers, and
providers of both conventional and CAM health care. In addition, it
seeks to test newly formulated messages and identify barriers and
impediments to the effective communication of those messages. With this
formative audience research, OCPL tests audience responses to NCCAM's
fact sheets, Web content, and other materials and messages.
Clearance is also requested to continue evaluative research on
existing materials and messages, as part of OCPL's ongoing effort to
develop a comprehensive program of testing and evaluation of all of its
communications strategies. This evaluative research will include pilot
testing of recently developed messages and information products such as
consumer fact sheets and brochures. It will address the need to
evaluate the processes by which new materials and messages were
developed, the effectiveness of an outreach activity or the extent to
which behaviors were changed by the message, and the impact of a
message on health knowledge and behaviors.
The tools to collect this information have been selected to
minimize burden on NCCAM's audiences, produce or refine messages that
have the greatest potential to influence target audience attitudes and
behavior in a positive manner, and to use Government resources
efficiently. They may include individual in-depth interviews, focus
group interviews, intercept interviews, self-administered
questionnaires, gatekeeper reviews, and omnibus surveys.
The data will enhance OCPL's understanding of the unique
information needs and distinct health-information-seeking behaviors of
its core constituencies, and the segments within these constituencies
with special information needs (for example, among the general public
these segments include cancer patients, the chronically ill, minority
and ethnic populations, the elderly, users of dietary supplements, and
patients integrating complementary therapies with conventional medical
treatments).
Frequency of Response: On occasion. Affected Public: Individuals
and households; non-profit institutions; Federal Government; State,
Local, or Tribal Government. Type of Respondents: Adult patients;
members of the public; health care professionals; organizational
representatives. The annual reporting burden is as follows: Estimated
Number of Respondents: 2,500; Estimated Number of Responses per
Respondent: 1; Average Burden Hours per Response: 0.58; and Estimated
Total Burden Hours Requested: 2,109 for the 3-year clearance period
(approximately 703 hours annually). The annualized cost to respondents
is estimated at $18,123. There are no Capital Costs, Operating Costs,
or Maintenance Costs to report.
Table 1--Annual Burden Hours
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Estimated Estimated
Estimated number of Average burden total annual
Type of respondents number of responses per hours per burden hours
respondents respondent response requested
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In-depth interviews with general public......... 30 1 .75 23
Focus groups.................................... 20 1 1.5 30
Omnibus surveys................................. 1,900 1 0.25 475
Intercept interviews with public and healthcare 300 1 0.25 75
professionals..................................
In-depth interviews with health professionals... 50 1 .50 25
Self-administered questionnaires with health 200 1 .25 50
professionals..................................
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TOTAL....................................... 2,500 .............. .............. 678
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Request for Comments: Written comments and/or suggestions from the
public and affected agencies are invited on one or more of the
following points: (1) Whether the proposed collection of information is
necessary for the proper performance of the function of the agency,
including whether the information will have practical utility; (2) The
accuracy of the agency's estimate of the burden of the proposed
collection of information, including the validity of the methodology
and assumptions used; (3) Ways to enhance the quality, utility, and
clarity of the information to be collected; and (4) Ways to minimize
the burden of the collection of information on those who are to
respond, including the use of appropriate automated, electronic,
mechanical, or other technological collection techniques or other forms
of information technology.
Direct Comments to OMB: Written comments and/or suggestions
regarding the item(s) contained in this notice, especially regarding
the estimated public burden and associated response time, should be
directed to the Attention: NIH Desk Officer, Office of Management and
Budget, at [email protected] or by fax to 202-395-6974. To
request more information on the proposed project or to obtain a copy of
the data collection plans and instruments, contact Christy Thomsen,
Director, Office of Communications and Public Liaison, NCCAM, 31 Center
Drive, Room 2B11,
[[Page 61765]]
Bethesda, MD 20892, or fax your request to 301-402-4741, or e-mail
[email protected]. Ms. Thomsen can be contacted by telephone at
301-451-8876.
Comments Due Date: Comments regarding this information collection
are best assured of having their full effect if received within 30 days
of the date of this publication.
Dated: September 29, 2010.
Christy Thomsen,
Director, Office of Communications and Public Liaison, National Center
for Complementary and Alternative Medicine, National Institutes of
Health.
[FR Doc. 2010-25170 Filed 10-5-10; 8:45 am]
BILLING CODE 4140-01-P