[Federal Register Volume 75, Number 196 (Tuesday, October 12, 2010)]
[Notices]
[Pages 62559-62560]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-25221]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Agency for Toxic Substances and Disease Registry


Statement of Organization, Functions, and Delegations of 
Authority

    Part J (Agency for Toxic Substances and Disease Registry) of the 
Statement of Organization, Functions, and Delegations of Authority of 
the Department of Health and Human Services (50 FR 25129-25130, dated 
June 17, 1985, as amended most recently at 73 FR 20293, dated April 15, 
2008) is amended to reflect the reorganization of the Agency for Toxic 
Substances and Disease Registry.
    Section J-B, Organization and Functions, is hereby amended as 
follows: After the title and function statement for the Office of 
Policy, Planning, and Evaluation (JAA3), Office of the Director (JAA), 
Office of the Administrator (JA), Agency for Toxic Substances and 
Disease Registry (J), insert the following:
    Office of Communication (JAA7). The Office of Communication (OC): 
(1) Serves as the principal advisor to the Agency Assistant 
Administrator and divisions on communication and marketing science, 
research, practice, and public affairs; (2) leads agency strategic 
planning for communication and marketing science and public affairs 
programs and projects; (3) analyzes context, situation, and environment 
to inform agency-wide communication and marketing programs and 
projects; (4) ensures use of scientifically sound research for 
marketing and communication programs and projects;

[[Page 62560]]

(5) ensures accurate, accessible, timely, and effective translation of 
science for use by multiple audiences; (6) leads identification and 
implementation of information dissemination channels; (7) provides 
communication and marketing project management expertise; (8) 
collaborates with external organizations and the news, public service, 
and entertainment and other media to ensure that scientific findings 
and their implications for public health reach the intended audiences; 
(9) collaborates closely with divisions to produce materials tailored 
to meet the requirements of news and other media channels, including 
press releases, letters to the editor, public service announcements, 
television programming, video news releases, and other electronic and 
printed materials; (10) coordinates the development and maintenance of 
accessible public information through the Internet, social media and 
other applicable channels; (11) supervises and manages a comprehensive 
records management activity in accordance with National Archives and 
Records Administration standards and CERCLA legislative requirements; 
(12) provides training and technical assistance in the areas of health 
communication, risk communication, social marketing, and public 
affairs; (13) provides editorial services, including writing, editing, 
and technical editing; (14) supervises and manages OC activities, 
programs, and staff; (15) serves as liaison to internal and external 
groups to advance the agency's mission; (16) collaborates with the CDC 
Office of the Associate Director for Communication on media relations, 
electronic communication, health media production, and brand management 
activities; and (17) collaborates with CDC Centers/Institute/Offices in 
the development of marketing communications targeted to populations 
that would benefit from a cross-functional approach.

    Dated: September 27, 2010.
William P. Nichols,
Chief Operating Officer, Centers for Disease Control and Prevention.
[FR Doc. 2010-25221 Filed 10-8-10; 8:45 am]
BILLING CODE 4160-70-M