[Federal Register Volume 75, Number 250 (Thursday, December 30, 2010)]
[Notices]
[Pages 82407-82408]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-32911]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
National Institutes of Health
Submission for OMB Review; Comment Request; Testing Successful
Health Communications Surrounding Aging-Related Issues From the
National Institute on Aging (NIA)
SUMMARY: Under the provisions of Section 3507(a)(1)(D) of the Paperwork
Reduction Act of 1995, the National Institute on Aging, the National
Institutes of Health (NIH) has submitted to the Office of Management
and Budget (OMB) a request for review and approval of the information
collection listed below. This proposed information collection was
previously published in the Federal Register on 09-27-2010 at 08:45:00
(http://federalregister.gov/a/2010-24277, Vol. 75, No. 187, Page:
59723-59724 (2 pages); Document Citation: 75 FR 59723; Document Number:
2010-24277) and allowed 60-days for public comment. One comment was
received from an organization who requested to be considered as a
contractor for NIA's project. No other public comments were received.
The National Institutes of Health may not conduct or sponsor, and the
respondent is not required to respond to, an information collection
that has been extended, revised, or implemented on or after October 1,
1995, unless it displays a currently valid OMB control number.
Proposed Collection: Title: Testing successful health
communications surrounding aging-related issues from the National
Institute on Aging (NIA). Type of Information Collection Request: New.
Need and Use of Information Collection: This study will support NIA's
mission ``to communicate information about aging and advances in
research on aging to the scientific community, health care providers,
and the public.'' The primary objectives of this study are to:
Assess audiences' trusted/preferred sources for
information, knowledge, attitudes, behaviors, and other characteristics
for the planning/development of health messages and communications
strategies;
Pre-test health messages and outreach strategies while
they are in developmental form to assess audience response, including
their likes and dislikes.
NIA's Office of Communications and Public liaison will collect this
information through formative qualitative research with its key
audiences--older people, caregivers, and health professionals. Methods
will include focus groups, individual interviews, self-administered
questionnaires, and website surveys. The information will be used to
(1) develop and revise health information resources and outreach
strategies to maximize their effectiveness; (2) determine new topic
areas to explore for future NIA publications; and (3) identify new ways
to support the health information needs of older adults and people who
serve older adults. NIA is requesting a generic clearance for a range
of research data collection procedures to ensure that they successfully
develop and disseminate effective health communications on aging-
related issues. Frequency of Response: On occasion. Affected Public:
Older people, caregivers, and health professionals (physicians and non-
physicians). Type of Respondents: Older people, caregivers, and health
professionals (physicians and non-physicians). The annual reporting
burden is as follows: Estimated Number of Respondents: 630. Estimated
Number of Responses per Respondent: 1. Average Burden Hours per
Response: 0.37. Estimated Total Annual Burden Hours Requested: 234. The
annualized cost to respondents is estimated at: $5,680. There are no
Capital Costs to report. There are no Operating or Maintenance Costs to
report.
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Estimated Estimated
Estimated number of Average total annual
Type of respondents number of responses per burden hours burden hours
respondents respondent per response requested
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Older adults..................................... 260 1 .37 97
Non-physician health professionals and caregivers 310 1 .35 107
Physicians....................................... 60 1 .5 30
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Total........................................ .............. .............. ............. 234
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[[Page 82408]]
Request for Comments: Written comments and/or suggestions from the
public and affected agencies should address one or more of the
following points: (1) Evaluate whether the proposed collection of
information is necessary for the proper performance of the function of
the agency, including whether the information will have practical
utility; (2) Evaluate the accuracy of the agency's estimate of the
burden of the proposed collection of information, including the
validity of the methodology and assumptions used; (3) Enhance the
quality, utility, and clarity of the information to be collected; and
(4) Minimize the burden of the collection of information on those who
are to respond, including the use of appropriate automated, electronic,
mechanical, or other technological collection techniques or other forms
of information technology.
Direct Comments to OMB: Written comments and/or suggestions
regarding the item(s) contained in this notice, especially regarding
the estimated public burden and associated response time, should be
directed to the: Office of Management and Budget, Office of Regulatory
Affairs, [email protected] or by fax to 202-395-6974,
Attention: Desk Officer for NIH. To request more information on the
proposed project or to obtain a copy of the data collection plans and
instruments, contact: Megan Homer, Writer/Editor, Office of
Communications and Public Liaison, NIH, Building 31C Room 5C27, 9000
Rockville Pike, Bethesda, MD 20892, or call non-toll-free number 301-
496-1752 or E-mail your request, including your address to:
[email protected].
Comments Due Date: Comments regarding this information collection
are best assured of having their full effect if received within 30-days
of the date of this publication.
Dated: December 20, 2010.
Lynn Hellinger,
Director of Management, National Institutes of Health.
[FR Doc. 2010-32911 Filed 12-29-10; 8:45 am]
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