[Federal Register Volume 75, Number 60 (Tuesday, March 30, 2010)]
[Notices]
[Pages 15687-15689]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-6988]
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DEPARTMENT OF COMMERCE
International Trade Administration
Safety and Security Equipment and Services Trade Mission to
Brazil
AGENCY: International Trade Administration, Department of Commerce.
ACTION: Notice.
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Mission Description
The United States Department of Commerce's International Trade
Administration, U.S. and Foreign Commercial Service, is organizing a
Trade Mission to Brazil, to be led by a senior Commerce official. This
event is intended to tap immediate opportunities in the private and
public security areas in Rio de Janeiro, Brasilia and Sao Paulo. The
mission will include representatives from a variety of U.S. safety and
security equipment firms interested in gaining a foothold in the fast-
growing Brazilian markets.
Commercial Setting
Brazil is the largest economy and population in Latin America, and
offers considerable export opportunities for the United States. The
Brazilian market for public and private security equipment and services
in 2009 was valued at approximately $ 20 billion. Due to an increasing
level of crime rates in Brazil, local trade contacts believe that the
market will expand by 20 percent in 2010.
According to the Brazilian Association of Electronic Security
Companies (ABESE), approximately 5,000 companies serve the electronic
security sector in Brazil, including equipment manufacturers,
distributors, retailers, and services providers. The increase of
security monitoring services and security devices in residences
contributed to the fast expansion of the sector.
U.S. products enjoy good receptivity among large Brazilian and
multinational companies that demand quality, durability and state-of-
the-art technology. However, Chinese manufacturers are challenging the
U.S. market share by offering similar products at lower prices. They
are
[[Page 15688]]
reportedly stepping up aggressive marketing techniques.
The federal government plans to invest in areas such as building
and refurbishing existing prisons and police stations, training,
communications systems improvements, vehicles, helicopters, airport
security equipment, bullet proof vests, cameras, ammunition, guns, GPS
systems, cellular phone blocking systems (for prisons), fire protection
systems, and intelligence equipment. The Brazilian government will also
invest heavily in high-tech equipment to provide adequate security for
the 2014 World Cup and the 2016 Olympics, both to be held in Brazil.
The Brazilian federal government will be in charge of managing World
Cup security, and anticipates numerous investments in security
improvements for the Games and the host cities.
In private security alone, Brazil spent over US$ 17 billion in
2008. In electronic security, the market is estimated at US$ 1.5
billion. Today, electronic security equipment is not limited only to
banks and commercial or industrial buildings. The increase in security
monitoring services and security devices for residences is contributing
to the fast expansion of this market. The U.S. manufacturers of
security equipment have been operating successfully in Brazil, holding
approximately 50% of the import market, mainly for electronic security.
Mission Goals
The mission's goal is to provide first-hand market information and
to provide access to key government officials and potential business
partners for U.S. security firms desiring to expand their presence in
the Brazilian market. The need to protect individuals, property and the
government from losses and to protect assets is creating new
opportunities for U.S. firms in this market.
Mission Scenario
The mission will include meetings with individuals from both the
public sector (e.g., public security authorities and officials) and
private business (e.g., local security systems companies). Participants
will receive a briefing that will include market intelligence, as well
as an overview of the country's economic and political environment. A
networking reception is planned at each stop.
The mission will also include a brief about the Soccer World Cup
2014 and 2016 Olympics organizations, briefings by public security
authorities on planned projects and expected infrastructure and
security needs, and one-on-one business meetings between U.S.
participants and potential end-users and partners. Follow-on business
meetings in other cities in the region can be set up before or after
the trade mission for an additional price, depending on participants'
wishes.
Proposed Mission Timetable
The proposed schedule allows for about a day and a half in Rio de
Janeiro and S[atilde]o Paulo and a visit to Brasilia for companies
interested in introducing their products to the Brazilian Government.
Efforts will be made to accommodate participating companies with
particular interests that require individual schedules within one stop.
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Sunday, September 26.............. Mission arrives in Rio de Janeiro,
Rio de Janeiro, Brazil............ Brazil.
Monday, September 27.............. Welcome briefing and technical
visit.
Meeting with the Brazilian Soccer
Federation.
Networking reception.
Tuesday, September 28............. Business matchmaking: 1 full day of
appointments.
Participants will depart Rio de
Janeiro the afternoon of Tuesday,
September 28, by air, and proceed
to Sao Paulo.
Wednesday, September 29........... The Mission's second stop--Sao
Sao Paulo, Brazil................. Paulo.
Welcome briefing.
Business matchmaking: 1 full day of
appointments.
The delegation will depart Sao
Paulo; participants are free to
depart for their home destinations
the evening of September 29.
Thursday, September 30............ The Mission's third and last stop--
Brasilia, Brazil (optional)....... Brasilia.
Welcome briefing and business
matchmaking with Brazilian Federal
government authorities.
End of Mission.
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Participation Requirements
All parties interested in participating in the Safety Security
Trade Mission to Brazil must complete and submit an application package
for consideration by the Department of Commerce. All applicants will be
evaluated on their ability to meet certain conditions and best satisfy
the selection criteria as outlined below. A minimum of twelve U.S.
companies and maximum of 15 companies will be selected to participate
in the mission from the applicant pool.
The target participants will include U.S. companies specializing in
the following areas:
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Best Sales Prospects--Public Security: Best Sales Prospects--
Private Security:
Radio and Communications Car Armoring and
Devices Theft Protection
Bullet Proof Vests Electronic
Security
Investigation Software Cargo Tracking
Systems
Biometric Equipment (facial, Access Control
fingerprint, and iris recognition) Systems
Cameras and Associated Burglar Alarms
Software
GPS Systems Fire Sensors and
Alarms
Fire Protection Systems Closed-Circuit
TV (CCTV) Systems
Prison Management Residential
Security Devices
Criminal Investigation and
Police Intelligence Systems
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[[Page 15689]]
Fees and Expenses
After a company has been selected to participate in the mission, a
payment to the Department of Commerce in the form of a participation
fee is required. The participation fee is $3,700 per company for small
or medium enterprises (SME \1\) and $5,200 per company for large firms.
If a company chooses not to participate in the Brasilia option, $400
will be deducted from the participation fee. The fee for each
additional firm representative (large firm or SME) is $500 per person.
Expenses for lodging, transportation between stops, most meals, and
incidentals will be the responsibility of each mission participant.
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\1\ An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see http://www.sba.gov/services/contractingopportunities/sizestandardstopics/index.html). Parent companies, affiliates, and
subsidiaries will be considered when determining business size. The
dual pricing reflects the Commercial Service's user fee schedule
that became effective May 1, 2008 (see http://www.export.gov/newsletter/march2008/initiatives.html for additional information).
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Conditions for Participation
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, primary market
objectives, and goals for participation. If the Department of Commerce
receives an incomplete application, the Department may reject the
application, request additional information, or take the lack of
information into account when evaluating the applications.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least 51 percent U.S. content of the value of the finished
product or service.
Selection Criteria for Participation
Suitability of the company's products or services to the
target sectors and markets;
Applicant's potential for business in the target markets,
including likelihood of exports resulting from the mission; and
Relevance of the company's business line to the mission's
goals.
Referrals from political organizations and any documents containing
references to partisan political activities (including political
contributions) will be removed from an applicant's submission and not
considered during the selection process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register, posting on the Commerce
Department trade mission calendar http://www.trade.gov/doctm/tmcal.html
and other Internet web sites, press releases to general and trade
media, direct mail, broadcast fax, notices by industry trade
associations and other multiplier groups, and publicity at industry
meetings, symposia, conferences, and trade shows. The U.S. Commercial
Service office in Brazil in cooperation with the International Trade
Administration's Global Safety and Security Team will lead recruitment
activities.
Recruitment will begin immediately and conclude no later than
Monday, July 1, 2010. The U.S. Department of Commerce will review all
applications immediately after the deadline. We will inform applicants
of selection decisions as soon as possible after July 1, 2010.
Applications received after the deadline will be considered only if
space and scheduling constraints permit.
Interested U.S. firms may contact the mission project officer
listed below or visit the mission Web site: http://www.buyusa.gov/florida/brazilmission.html.
Contacts
Genard Burity, Business Development Specialist, U.S. Commercial
Service, U.S. Consulate, Av. Presidente Wilson, 147--4 Floor, Rio de
Janeiro, Brazil, Phone: (55 21) 3823-2401, Fax: (55 21) 3823-2424, E-
mail: [email protected].
Stephanie Heckel, International Trade Specialist, U.S. Commercial
Service, Ft. Lauderdale U.S. Export Assistance Center, 200 E. Las Olas
Blvd., Suite 1600, Ft. Lauderdale, FL 33301, Tel: 954-356-6640, ext.
19, Fax: 954-356-6644, E-mail: [email protected].
Sean Timmins,
Global Trade Programs, Commercial Service Trade Missions Program.
[FR Doc. 2010-6988 Filed 3-29-10; 8:45 am]
BILLING CODE 3510-FP-P