[Federal Register Volume 75, Number 81 (Wednesday, April 28, 2010)]
[Notices]
[Pages 22357-22358]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2010-9778]
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Notices
Federal Register
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Federal Register / Vol. 75, No. 81 / Wednesday, April 28, 2010 /
Notices
[[Page 22357]]
DEPARTMENT OF AGRICULTURE
Center for Nutrition Policy and Promotion; Agency Information
Collection Activities; Current Collection: Comment Request--Innovations
for Healthy Kids Challenge To Promote the Open Government Initiative
AGENCY: Center for Nutrition Policy and Promotion, USDA.
ACTION: Notice.
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SUMMARY: In the legislation that established the Department of
Agriculture (USDA) (the Organic Act of 1862, 7 U.S.C. 2201), Congress
gave the Department authority for nutrition education and information
dissemination. The USDA, Center for Nutrition Policy and Promotion has
been granted emergency approval to conduct the information collection,
Innovations for Healthy Kids Challenge to Promote the Open Government
Initiative. The collection will contribute to the goal of achieving the
President's Open Government Initiative and increase access to socially
relevant technologies that seek to improve eating and physical activity
behaviors among children. In accordance with the Paperwork Reduction
Act of 1995, this notice invites the general public and other public
agencies to comment on this current information collection. This is a
current collection to develop applications and games using a recently
released USDA nutrition data on Data.gov
DATES: Written comments on this notice must be submitted on or before
June 28, 2010.
ADDRESSES: Comments are invited on: (a) Whether the proposed collection
of information is necessary for the proper performance of the functions
of the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions that were used; (c) ways to enhance the
quality, utility, and clarity of the information to be collected; and
(d) ways to minimize the burden of the collection of information on
those who are to respond, including use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology.
Comments may be sent to: Jackie Haven, Director, Nutrition
Marketing and Communications Division, Center for Nutrition Policy and
Promotion, United States Department of Agriculture, 3101 Park Center
Drive, Room 1034, Alexandria, Virginia, 22302. Comments may also be
submitted via fax to the attention of Jackie Haven at 703-305-3300 or
via e-mail to [email protected]. Comments will also be
accepted through the Federal eRulemaking Portal. Go to http://www.regulations.gov, and follow the online instructions for submitting
comments electronically.
All written comments will be open for public inspection at the
office of the Food, Nutrition and Consumer Services during regular
business hours (8:30 a.m. to 5 p.m. Monday through Friday) at 3101 Park
Center Drive, Room 1034, Alexandria, Virginia 22302.
All responses to this notice will be summarized and provided to the
Office of Management and Budget (OMB). All comments will also become a
matter of public record.
FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies should be directed to Jackie Haven (703) 305-7600.
SUPPLEMENTARY INFORMATION:
Title: Innovations for Healthy Kids Challenge to Promote the Open
Government Initiative.
OMB Number: 0584-0555.
Expiration Date: September 30, 2010.
Type of Request: Notice.
Abstract: The Innovations for Healthy Kids Challenge is an
initiative of the USDA Food, Nutrition and Consumer Services. The
Challenge is intended to provide recognition to American entrepreneurs,
software developers, and students for developing innovative software
applications using a recently released USDA nutrition data on Data.gov.
The Challenge was launched March 8, 2010. A description of the
Challenge and information about registration and how to enter can be
found at http://www.appsforkids.com. With childhood obesity continuing
to rise, the goal of the Challenge is to motivate the creation of
innovative, fun, and engaging applications or games that encourage
children, especially ``tweens'' (aged 9-12), to eat more healthfully
and be more physically active.
The purpose of the Challenge is to develop new and innovative
technology to reach children, either directly or through their parents
using the USDA nutrition dataset found at http://www.data.gov/details/1294. This initiative will not only increase access to socially
relevant technologies that seek to improve eating and physical activity
behaviors among children but could also expand the tools available
through the MyPyramid Web site. The Challenge will explore ways to
address the following behavioral objectives:
[cir] Increase consumption of whole grains, fruit and vegetables,
low- or non-fat milk, and lean sources of protein.
[cir] Develop contemporary and relevant nutrition education tools
for kids.
[cir] Address calorie intake and food portion sizes.
[cir] Increase physical activity.
The demand for innovative and relevant nutrition education
technologies is needed to address the epidemic rates of obesity within
the United States. Developers, programmers, highly motivated gamers and
the general public are invited to develop educational games and
applications that are based on the Food Nutrition and Consumer Services
(FNCS) Dataset. The data has been pre-calculated for common portion
sizes and portion increments, which will allow developers to streamline
their programming. The calories from solid fats, added sugars, and
alcohol in each portion size have also been pre-calculated, to simplify
the calorie calculations.
As an option, submissions may use the USDA nutrition source code or
any other data set(s) provided on Data.gov in addition to the USDA
nutrition dataset required for the contest. Submissions may operate in
a variety of platforms broadly available and at no expense (free of
charge) to the public. Applications must incorporate at least one of
the following concepts, either independently or in combination:
[[Page 22358]]
Teaching kids to eat more whole grain.
Increasing fruit and vegetable consumption.
Focusing on consuming more low- or non-fat milk.
Choosing lean sources of protein (meat and beans).
Making food group education fun.
Understanding calories and energy balance.
Increasing choices of foods with high nutrition value and
decreasing amounts of foods with solid (saturated) fats and added
sugars (i.e., ``extra'' calories), and decreasing amounts of sodium.
Identifying and consuming proper food portion sizes.
Being more physically active.
Balancing physical activity and food intake.
Challenge participants will own the intellectual property rights to
submitted applications but USDA will maintain a royalty free license to
post or link to the application on the official USDA and nutritional
partner Web sites and make it publically available, if desired.
Affected Public: The affected public are individual and households;
businesses (e.g., programmers, students, technology professionals and
gamers).
Estimated Number of Innovations for Healthy Kids Challenge
Respondents: Challenge participants will voluntarily develop
applications and games using the FNCS nutrition data. Based on a review
of initiatives with similar scope, 100 responses are anticipated from
the affected public.
Estimated Number of Responses per Repondent: 1.
Estimated Total Annual Responses: 100.
Estimated Time per Response: Total time to respond to this
information collection will include completing the application and
developing products using the FNCS nutrition data. Based on information
provided by the Challenge administrator, it is estimated that
respondents will need about 3,300 minutes (55 hours) to develop
products and approximately 15 minutes (.25 hours) to complete the
online application.
Table 1--Innovations for Healthy Kids Challenge Tracker Estimated Burden Hours
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Number of Est. total
Respondent type Affected public Number of responses per annual Hours per Total burden
respondents respondent responses response
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Contest participants (e.g., programmers, Individual/household........ 25 1 25 55.25 1,381.25
students, technology professionals and
gamers).
Business.................... 75 1 75 55.25 4,143.75
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Total Annual Burden Estimates......... ............................ 100 .............. 100 .............. 5,525.00
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Estimated Annual Burden Hours: 5,525.
Dated: April 20, 2010.
Robert Post,
Acting Executive Director, Center for Nutrition Policy and Promotion.
[FR Doc. 2010-9778 Filed 4-27-10; 8:45 am]
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