[Federal Register Volume 76, Number 82 (Thursday, April 28, 2011)]
[Notices]
[Pages 23818-23819]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-10256]
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DEPARTMENT OF HEALTH AND HUMAN SERVICES
Centers for Disease Control and Prevention
[30-Day-11-10GI]
Agency Forms Undergoing Paperwork Reduction Act Review
The Centers for Disease Control and Prevention (CDC) publishes a
list of information collection requests under review by the Office of
Management and Budget (OMB) in compliance with the Paperwork Reduction
Act (44 U.S.C. chapter 35). To request a copy of these requests, call
the CDC Reports Clearance Officer at (404) 639-5960 or send an e-mail
to [email protected]. Send written comments to CDC Desk Officer, Office of
Management and Budget, Washington, DC or by fax to (202) 395-5806.
Written comments should be received within 30 days of this notice.
Proposed Project
Evaluating Act Against AIDS Social Marketing Campaign Phases
Targeting Consumers--New--National Center for HIV/AIDS, Viral
Hepatitis, STD and TB Prevention (NCHHSTP), Centers for Disease Control
and Prevention (CDC).
Background and Brief Description
In response to the continued HIV epidemic in our country, CDC has
launched Act Against AIDS (AAA), a 5-year, multifaceted communication
campaign to reduce HIV incidence in the United States. CDC plans to
release the campaign in phases, with some of the phases running
concurrently. Each phase of the campaign will use mass media and
direct-to-consumer channels to deliver HIV prevention and testing
messages. Some components of the campaign will be designed to provide
basic education and increase awareness of HIV/AIDS among the general
public, and others will be targeted to specific subgroups or
communities at greatest risk of infection. The current study addresses
the need to assess the effectiveness of these social marketing messages
aimed at increasing HIV awareness and delivering HIV prevention and
testing messages among at-risk populations.
This study will evaluate the AAA social marketing campaign aimed at
increasing HIV/AIDS awareness, increasing prevention behaviors, and
improving HIV testing rates among consumers. The study will consist of
a quarterly tracking survey of AAA target audiences to measure exposure
to each phase of the campaign and interventions implemented under AAA.
Each extended survey will have a core set of items asked in all rounds,
as well as a module of questions relating to specific AAA activities
and communication initiatives that are occurring during a given
quarter. Each extended survey sample will consist of 1,000 respondents
selected from a combination of sources, including a national opt-in e-
mail list sample and respondent lists generated by partnership
organizations (e.g., the National Urban League, the National Medical
Association). Participants will self-administer the extended survey at
home on personal computers. The research will include 12 data
collections over a 3-year period: four self-administered quarterly
extended surveys per year over 3 years, with a total of 12,000
respondents. There is no cost to the respondents other than their time.
The total estimated annual burden hours are 2667.
Estimated Annualized Burden Hours
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Average
Number of Number of burden per
Respondents Form name respondents responses per response (in
respondent hours)
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Individuals (male and female) aged 18 Study Screener.......... 20,000 1 2/60
years and older/Study Screener.
Individuals (male and female) aged 18 Extended survey......... 4,000 1 30/60
years and older.
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[[Page 23819]]
Dated: April 21, 2011.
Daniel Holcomb,
Reports Clearance Officer, Centers for Disease Control and Prevention.
[FR Doc. 2011-10256 Filed 4-27-11; 8:45 am]
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