[Federal Register Volume 76, Number 13 (Thursday, January 20, 2011)]
[Notices]
[Page 3679]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-1096]


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POSTAL REGULATORY COMMISSION

[Docket No. MT2011-3; Order No. 649]


Market Test of Marketing Mail Made Easy

AGENCY: Postal Regulatory Commission.

ACTION: Notice.

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SUMMARY: The Commission is noticing a recently-filed Postal Service 
proposal to conduct a 2-year market test involving the sale of 
Marketing Mail Made Easy. This document describes the proposed test, 
addresses procedural aspects of the filing, and invites public comment.

DATES: Comment deadline: February 4, 2011; reply comment deadline: 
February 15, 2011.

ADDRESSES: Submit comments electronically via the Commission's Filing 
Online system at http://www.prc.gov. Those who cannot submit comments 
electronically should contact the person identified in the FOR FURTHER 
INFORMATION CONTACT section by telephone for advice on filing 
alternatives.

FOR FURTHER INFORMATION CONTACT: Stephen L. Sharfman, General Counsel, 
202-789-6820 or [email protected].

SUPPLEMENTARY INFORMATION: On January 12, 2011, the Postal Service 
filed a notice, pursuant to 39 U.S.C. 3641, announcing its intent to 
initiate a market test of an experimental market dominant product, 
Marketing Mail Made Easy (MMME).\1\ The market test will begin on or 
about February 27, 2011 and continue for up to 2 years.
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    \1\ Notice of the United States Postal Service of Market Test of 
Experimental Product--Marketing Mail Made Easy, January 12, 2011 
(Notice).
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    The Postal Service explains that MMME is designed to encourage 
small and medium-sized businesses to utilize the mail to promote and 
market their businesses at an affordable cost, and with reduced 
barriers to entry. MMME mail must be prepared according to the 
simplified address option for Standard Mail saturation. Permits, permit 
fees, or annual accounting fees will not be required. The product will 
be limited to locally-entered and locally-paid mail to be delivered to 
every household on chosen corresponding local delivery routes, with a 
daily limit of 5,000 pieces entered per office. Id. at 1.
    The Postal Service states that the market test price for MMME mail 
will be equivalent to the price for Standard Mail saturation flats 
weighing less than 3.3 ounces and entered at the Destination Delivery 
Unit. The current price is 14.2 cents per piece. Id. at 4.
    The Postal Service's Notice describes the market test in more 
detail. It discusses customer demand for the product, a detailed 
product description, pricing and potential benefits, and the section 
3461 statutory criteria for market tests. A data collection plan also 
is proposed. Id. at 2-7.
    The Commission establishes Docket No. MT2011-3 for consideration of 
matters raised by the Notice. Interested persons may submit comments on 
whether the Postal Service's filing in the captioned docket is 
consistent with the policies of 39 U.S.C. 3641. Comments are due no 
later than February 4, 2011. Reply comments are due not later than 
February 15, 2011. The filing can be accessed via the Commission's Web 
site (http://www.prc.gov).
    The Commission appoints Larry Fenster to serve as Public 
Representative in this docket.
    It is ordered:
    1. The Commission establishes Docket No. MT2011-3 for consideration 
of the matters raised by the Notice.
    2. Pursuant to 39 U.S.C. 505, Larry Fenster is appointed to serve 
as officer of the Commission (Public Representative) to represent the 
interests of the general public in this proceeding.
    3. Comments by interested persons are due no later than February 4, 
2011.
    4. Reply comments are due no later than February 15, 2011.
    5. The Secretary shall arrange for publication of this order in the 
Federal Register.

    By the Commission.
Shoshana M. Grove,
Secretary.
[FR Doc. 2011-1096 Filed 1-19-11; 8:45 am]
BILLING CODE 7710-FW-P