[Federal Register Volume 76, Number 13 (Thursday, January 20, 2011)]
[Notices]
[Page 3679]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2011-1096]
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POSTAL REGULATORY COMMISSION
[Docket No. MT2011-3; Order No. 649]
Market Test of Marketing Mail Made Easy
AGENCY: Postal Regulatory Commission.
ACTION: Notice.
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SUMMARY: The Commission is noticing a recently-filed Postal Service
proposal to conduct a 2-year market test involving the sale of
Marketing Mail Made Easy. This document describes the proposed test,
addresses procedural aspects of the filing, and invites public comment.
DATES: Comment deadline: February 4, 2011; reply comment deadline:
February 15, 2011.
ADDRESSES: Submit comments electronically via the Commission's Filing
Online system at http://www.prc.gov. Those who cannot submit comments
electronically should contact the person identified in the FOR FURTHER
INFORMATION CONTACT section by telephone for advice on filing
alternatives.
FOR FURTHER INFORMATION CONTACT: Stephen L. Sharfman, General Counsel,
202-789-6820 or [email protected].
SUPPLEMENTARY INFORMATION: On January 12, 2011, the Postal Service
filed a notice, pursuant to 39 U.S.C. 3641, announcing its intent to
initiate a market test of an experimental market dominant product,
Marketing Mail Made Easy (MMME).\1\ The market test will begin on or
about February 27, 2011 and continue for up to 2 years.
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\1\ Notice of the United States Postal Service of Market Test of
Experimental Product--Marketing Mail Made Easy, January 12, 2011
(Notice).
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The Postal Service explains that MMME is designed to encourage
small and medium-sized businesses to utilize the mail to promote and
market their businesses at an affordable cost, and with reduced
barriers to entry. MMME mail must be prepared according to the
simplified address option for Standard Mail saturation. Permits, permit
fees, or annual accounting fees will not be required. The product will
be limited to locally-entered and locally-paid mail to be delivered to
every household on chosen corresponding local delivery routes, with a
daily limit of 5,000 pieces entered per office. Id. at 1.
The Postal Service states that the market test price for MMME mail
will be equivalent to the price for Standard Mail saturation flats
weighing less than 3.3 ounces and entered at the Destination Delivery
Unit. The current price is 14.2 cents per piece. Id. at 4.
The Postal Service's Notice describes the market test in more
detail. It discusses customer demand for the product, a detailed
product description, pricing and potential benefits, and the section
3461 statutory criteria for market tests. A data collection plan also
is proposed. Id. at 2-7.
The Commission establishes Docket No. MT2011-3 for consideration of
matters raised by the Notice. Interested persons may submit comments on
whether the Postal Service's filing in the captioned docket is
consistent with the policies of 39 U.S.C. 3641. Comments are due no
later than February 4, 2011. Reply comments are due not later than
February 15, 2011. The filing can be accessed via the Commission's Web
site (http://www.prc.gov).
The Commission appoints Larry Fenster to serve as Public
Representative in this docket.
It is ordered:
1. The Commission establishes Docket No. MT2011-3 for consideration
of the matters raised by the Notice.
2. Pursuant to 39 U.S.C. 505, Larry Fenster is appointed to serve
as officer of the Commission (Public Representative) to represent the
interests of the general public in this proceeding.
3. Comments by interested persons are due no later than February 4,
2011.
4. Reply comments are due no later than February 15, 2011.
5. The Secretary shall arrange for publication of this order in the
Federal Register.
By the Commission.
Shoshana M. Grove,
Secretary.
[FR Doc. 2011-1096 Filed 1-19-11; 8:45 am]
BILLING CODE 7710-FW-P