[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2001]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR260.3]

[Page 195]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 260--GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS--Table of Contents
 
Sec. 260.3  Structure of the guides.

    The guides are composed of general principles and specific guidance 
on the use of environmental claims. These general principles and 
specific guidance are followed by examples that generally address a 
single deception concern. A given claim may raise issues that are 
addressed under more than one example and in more than one section of 
the guides. In many of the examples, one or more options are presented 
for qualifying a claim. These options are intended to provide a ``safe 
harbor'' for marketers who want certainty about how to make 
environmental claims. They do not represent the only permissible 
approaches to qualifying a claim. The examples do not illustrate all 
possible acceptable claims or disclosures that would be permissible 
under Section 5. In addition, some of the illustrative disclosures may 
be appropriate for use on labels but not in print or broadcast 
advertisements and vice versa. In some instances, the guides indicate 
within the example in what context or contexts a particular type of 
disclosure should be considered.