[Code of Federal Regulations]
[Title 27, Volume 1]
[Revised as of April 1, 2002]
From the U.S. Government Printing Office via GPO Access
[CITE: 27CFR4.60]

[Page 37]
 
            TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS
 
 CHAPTER I--BUREAU OF ALCOHOL, TOBACCO AND FIREARMS, DEPARTMENT OF THE 
                                TREASURY
 
PART 4--LABELING AND ADVERTISING OF WINE--Table of Contents
 
                     Subpart G--Advertising of Wine
 
Sec. 4.60  Application.


    No person engaged in the business as a producer, rectifier, blender, 
importer, or wholesaler of wine, directly or indirectly or through an 
affiliate, shall publish or disseminate or cause to be published or 
disseminated by radio or television broadcast, or in any newspaper, 
periodical, or any publication, by any sign or outdoor advertisement, or 
any other printed or graphic matter, any advertisement of wine, if such 
advertising is in, or is calculated to induce sale in, interstate or 
foreign commerce, or is disseminated by mail, unless such advertisement 
is in conformity with Secs. 4.60-4.65 of this part. Provided, that such 
sections shall not apply to outdoor advertising in place on September 7, 
1984, but shall apply upon replacement, restoration, or renovation of 
any such advertising; and provided further, that such sections shall not 
apply to a retailer or the publisher of any newspaper, periodical, or 
other publication, or radio or television broadcast, unless such 
retailer or publisher or radio or television broadcaster is engaged in 
business as a producer, rectifier, blender, importer, or wholesaler of 
wine, directly or indirectly, or through an affiliate.

[T.D. ATF-180, 49 FR 31672, Aug. 8, 1984]

[[Page 38]]