[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2003]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR310.3]

[Page 375-376]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 310--TELEMARKETING SALES RULE--Table of Contents
 
Sec. 310.3  Deceptive telemarketing acts or practices.

    (a) Prohibited deceptive telemarketing acts or practices. It is a 
deceptive telemarketing act or practice and a violation of this Rule for 
any seller or telemarketer to engage in the following conduct:
    (1) Before a customer pays \1\ for goods or services offered, 
failing to disclose, in a clear and conspicuous manner, the following 
material information:
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    \1\ When a seller or telemarketer uses, or directs a customer to 
use, a courier to transport payment, the seller or telemarketer must 
make the disclosures required by Sec. 310.3(a)(1) before sending a 
courier to pick up payment or authorization for payment, or directing a 
customer to have a courier pick up payment or authorization for payment.
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    (i) The total costs to purchase, receive, or use, and the quantity 
of, any goods or services that are the subject of the sales offer; \2\
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    \2\ For offers of consumer credit products subject to the Truth in 
Lending Act, 15 U.S.C. 1601 et seq., and Regulation Z, 12 CFR part 226, 
compliance with the disclosure requirements under the Truth in Lending 
Act, and Regulation Z, shall constitute compliance with 
Sec. 310.3(a)(1)(i) of this Rule.
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    (ii) All material restrictions, limitations, or conditions to 
purchase, receive, or use the goods or services that are the subject of 
the sales offer;
    (iii) If the seller has a policy of not making refunds, 
cancellations, exchanges, or repurchases, a statement informing the 
customer that this is the seller's policy; or, if the seller or 
telemarketer makes a representation about a refund, cancellation, 
exchange, or repurchase policy, a statement of all material terms and 
conditions of such policy;
    (iv) In any prize promotion, the odds of being able to receive the 
prize, and if the odds are not calculable in advance, the factors used 
in calculating the odds; that no purchase or payment is required to win 
a prize or to participate in a prize promotion; and the no purchase/no 
payment method of participating in the prize promotion with either 
instructions on how to participate or an address or local or toll-free 
telephone number to which customers may write or call for information on 
how to participate; and
    (v) All material costs or conditions to receive or redeem a prize 
that is the subject of the prize promotion;
    (2) Misrepresenting, directly or by implication, any of the 
following material information:
    (i) The total costs to purchase, receive, or use, and the quantity 
of, any goods or services that are the subject of a sales offer;
    (ii) Any material restriction, limitation, or condition to purchase, 
receive, or use goods or services that are the subject of a sales offer;
    (iii) Any material aspect of the performance, efficacy, nature, or 
central characteristics of goods or services that are the subject of a 
sales offer;
    (iv) Any material aspect of the nature or terms of the seller's 
refund, cancellation, exchange, or repurchase policies;
    (v) Any material aspect of a prize promotion including, but not 
limited to, the odds of being able to receive a prize, the nature or 
value of a prize, or that a purchase or payment is required to win a 
prize or to participate in a prize promotion;
    (vi) Any material aspect of an investment opportunity including, but 
not limited to, risk, liquidity, earnings potential, or profitability; 
or
    (vii) A seller's or telemarketer's affiliation with, or endorsement 
by, any government or third-party organization;
    (3) Obtaining or submitting for payment a check, draft, or other 
form of negotiable paper drawn on a person's checking, savings, share, 
or similar account, without that person's express verifiable 
authorization. Such authorization shall be deemed verifiable if any of 
the following means are employed:
    (i) Express written authorization by the customer, which may include 
the customer's signature on the negotiable instrument; or
    (ii) Express oral authorization which is tape recorded and made 
available upon request to the customer's bank and which evidences 
clearly both the customer's authorization of payment for the goods and 
services that are the subject of the sales offer and the customer's 
receipt of all of the following information:

[[Page 376]]

    (A) The date of the draft(s);
    (B) The amount of the draft(s);
    (C) The payor's name;
    (D) The number of draft payments (if more than one);
    (E) A telephone number for customer inquiry that is answered during 
normal business hours; and
    (F) The date of the customer's oral authorization; or
    (iii) Written confirmation of the transaction, sent to the customer 
prior to submission for payment of the customer's check, draft, or other 
form of negotiable paper, that includes:
    (A) All of the information contained in Secs. 310.3(a)(3)(ii)(A)-
(F); and
    (B) The procedures by which the customer can obtain a refund from 
the seller or telemarketer in the event the confirmation is inaccurate; 
and
    (4) Making a false or misleading statement to induce any person to 
pay for goods or services.
    (b) Assisting and facilitating. It is a deceptive telemarketing act 
or practice and a violation of this Rule for a person to provide 
substantial assistance or support to any seller or telemarketer when 
that person knows or consciously avoids knowing that the seller or 
telemarketer is engaged in any act or practice that violates Secs. 310.3 
(a) or (c), or Sec. 310.4 of this Rule.
    (c) Credit card laundering. Except as expressly permitted by the 
applicable credit card system, it is a deceptive telemarketing act or 
practice and a violation of this Rule for:
    (1) A merchant to present to or deposit into, or cause another to 
present to or deposit into, the credit card system for payment, a credit 
card sales draft generated by a telemarketing transaction that is not 
the result of a telemarketing credit card transaction between the 
cardholder and the merchant;
    (2) Any person to employ, solicit, or otherwise cause a merchant or 
an employee, representative, or agent of the merchant, to present to or 
deposit into the credit card system for payment, a credit card sales 
draft generated by a telemarketing transaction that is not the result of 
a telemarketing credit card transaction between the cardholder and the 
merchant; or
    (3) Any person to obtain access to the credit card system through 
the use of a business relationship or an affiliation with a merchant, 
when such access is not authorized by the merchant agreement or the 
applicable credit card system.