[Code of Federal Regulations]
[Title 27, Volume 1]
[Revised as of April 1, 2003]
From the U.S. Government Printing Office via GPO Access
[CITE: 27CFR4.60]

[Page 38-39]
 
            TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS
 
 CHAPTER I--ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE 
                                TREASURY
 
PART 4--LABELING AND ADVERTISING OF WINE--Table of Contents
 
                     Subpart G--Advertising of Wine
 
Sec. 4.60  Application.


    No person engaged in the business as a producer, rectifier, blender, 
importer, or wholesaler of wine, directly or indirectly or through an 
affiliate, shall publish or disseminate or cause to be published or 
disseminated by radio or television broadcast, or in any newspaper, 
periodical, or any publication, by any sign or outdoor advertisement, or 
any other printed or graphic matter,

[[Page 39]]

any advertisement of wine, if such advertising is in, or is calculated 
to induce sale in, interstate or foreign commerce, or is disseminated by 
mail, unless such advertisement is in conformity with Secs. 4.60-4.65 of 
this part. Provided, that such sections shall not apply to outdoor 
advertising in place on September 7, 1984, but shall apply upon 
replacement, restoration, or renovation of any such advertising; and 
provided further, that such sections shall not apply to a retailer or 
the publisher of any newspaper, periodical, or other publication, or 
radio or television broadcast, unless such retailer or publisher or 
radio or television broadcaster is engaged in business as a producer, 
rectifier, blender, importer, or wholesaler of wine, directly or 
indirectly, or through an affiliate.

[T.D. ATF-180, 49 FR 31672, Aug. 8, 1984]