[Code of Federal Regulations] [Title 27, Volume 1] [Revised as of April 1, 2003] From the U.S. Government Printing Office via GPO Access [CITE: 27CFR6.54] [Page 82-83] TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS CHAPTER I--ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY PART 6--``TIED-HOUSE''--Table of Contents Subpart C--Unlawful Inducements Sec. 6.54 Advertising in retailer publications. The purchase, by an industry member, of advertising in a retailer publication for distribution to consumers or the general public constitutes paying [[Page 83]] the retailer for advertising within the meaning of the Act.