[Code of Federal Regulations]
[Title 27, Volume 1]
[Revised as of April 1, 2003]
From the U.S. Government Printing Office via GPO Access
[CITE: 27CFR7.50]

[Page 98]
 
            TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS
 
 CHAPTER I--ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE 
                                TREASURY
 
PART 7--LABELING AND ADVERTISING OF MALT BEVERAGES--Table of Contents
 
                Subpart F--Advertising of Malt Beverages
 
Sec. 7.50  Application.


    No person engaged in business as a brewer, wholesaler, or importer, 
of malt beverages directly or indirectly or through an affiliate, shall 
publish or disseminate or cause to be published or disseminated by radio 
or television broadcast, or in any newspaper, periodical, or any 
publication, by any sign or outdoor advertisement, or in any other 
printed or graphic matter, any advertisement of malt beverages, if such 
advertising is in, or is calculated to induce sales in, interstate or 
foreign commerce, or is disseminated by mail, unless such advertisement 
is in conformity with Secs. 7.50-7.55 of this part. Provided, that such 
sections shall not apply to outdoor advertising in place on (effective 
date of this Treasury decision), but shall apply upon replacement, 
restoration, or renovation of any such advertising; and provided 
further, that Secs. 7.50-7.55 of this part shall apply to advertisements 
of malt beverages intended to be sold or shipped or delivered for 
shipment, or otherwise introduced into or received in any State from any 
place outside thereof, only to the extent that the laws of such State 
impose similar requirements with respect to advertisements of malt 
beverages manufactured and sold or otherwise disposed of in such State. 
And provided further that such sections shall not apply to a retailer or 
the publisher of any newspaper, periodical, or other publication, or 
radio or television broadcast, unless such retailer or publisher or 
radio or television broadcaster is engaged in business as a brewer, 
wholesaler, bottler, or importer of malt beverages, directly or 
indirectly, or through an affiliate.

[T.D. ATF-180, 49 FR 31675, Aug. 8, 1984]