[Code of Federal Regulations]
[Title 39, Volume 1]
[Revised as of July 1, 2003]
From the U.S. Government Printing Office via GPO Access
[CITE: 39CFR226.4]

[Page 48-49]
 
                        TITLE 39--POSTAL SERVICE
 
                 CHAPTER I--UNITED STATES POSTAL SERVICE
 
PART 226--GROUPS AND DEPARTMENTS REPORTING TO THE ASSOCIATE POSTMASTERS 
GENERAL--Table of Contents
 
Sec. 226.4  Marketing and Communications Group.

    (a) General. The Marketing and Communications Group is headed by an 
SAPMG. The group consists of three departments, each reporting to the 
SAPMG.
    (b) Marketing Department. The Marketing Department is responsible 
for:
    (1) Market research, market analysis, customer feedback, and 
marketing management information system support.
    (2) Product analysis, planning, development, and program management 
activities, including the development of advertising and sales promotion 
support.
    (3) Development and management of sales and sales promotion programs 
that support implementation by the field marketing organization of 
programs designed for principal customer segments of national, key, 
major, and local accounts.
    (c) Communications Department. The Communications Department is 
responsible for:
    (1) Planning, approving, and managing public affairs programs.
    (2) Providing information to employees through in-house publication 
of newsletters, posters, films, videotapes, and other periodicals.
    (3) Providing senior management with assistance in the development 
and production of presentations and speeches.
    (d) Philatelic and Retail Services Department. The Philatelic and 
Retail Services Department is responsible for:
    (1) Designing, manufacturing, and distributing postage stamps and 
stationery items.
    (2) Establishing and implementing philatelic marketing programs.
    (3) Managing mail order services for philatelic products.
    (4) Managing special programs to promote philately and philatelic 
products and services.
    (5) Establishing policy, business strategy, and procedures for the 
retail sale of postal services, products, and postage and the acceptance 
of mail at retail outlets.
    (e) Technology Resource Department. The Technology Resource 
Department is headed by the Consumer Advocate who reports to the 
Associate Postmaster General, and is responsible for:
    (1) Developing long-term technology development plans to meet 
changing technological trends and developments.
    (2) Managing research and development directed to the application of 
new concepts to Postal Service functions.
    (3) Monitoring the technological interaction between the Postal 
Service and the outside environment. Responding to customer inquiries 
and complaints regarding postal products and services.
    (f) Consumer Affairs Department. The Consumer Affairs Department is 
headed by the Consumer Advocate who reports to the Associate Postmaster 
General (Systems), and is responsible for:

[[Page 49]]

    (1) Responding to customer inquiries and complaints regarding postal 
products and services.
    (2) Developing, with the Communications Department, programs to 
inform the public on mailing programs, procedures, and policies.
    (3) Tracking service problems and identifying trends to resolve 
operating programs.

[52 FR 46999, Dec. 11, 1987, as amended at 54 FR 29709, July 14, 1989]