[Code of Federal Regulations]
[Title 48, Volume 6]
[Revised as of October 1, 2003]
From the U.S. Government Printing Office via GPO Access
[CITE: 48CFR1603.7001]

[Page 120-121]
 
            TITLE 48--FEDERAL ACQUISITION REGULATIONS SYSTEM
 
  CHAPTER 16--OFFICE OF PERSONNEL MANAGEMENT FEDERAL EMPLOYEES HEALTH 
                     BENEFITS ACQUISITION REGULATION
 
PART 1603--IMPROPER BUSINESS PRACTICES AND PERSONAL CONFLICTS OF INTEREST--Table of Contents
 
      Subpart 1603.70--Misleading, Deceptive, or Unfair Advertising
 
Sec. 1603.7001  Policy.


    (a) OPM prepares and distributes or makes available to Federal 
employees and annuitants a comparison booklet which presents summary 
information and a benefits brochure which details

[[Page 121]]

benefits, limitations, and premium rates for all participating plans. 
OPM does not encourage, support, or reimburse participating carriers for 
the costs of advertisements. However, while OPM believes that 
advertising is unnecessary, it recognizes that the decision to use 
advertising rests with each carrier.
    (b) OPM discourages advertising that is misleading or deceptive. 
This includes advertising that is directed at other carriers' plans 
participating in the Program and which uses incomplete or inappropriate 
comparisons or disparaging or minimizing techniques. Such unfair 
practices are prejudicial to the interests of the vast majority of 
carriers whose advertising is fair and accurate.
    (c) Failure to conform to the requirements of this subpart shall be 
a material breach of the contract and may result in withdrawal of 
approval to continue participation in the FEHB Program.

[52 FR 16039, May 1, 1987. Redesignated at 62 FR 47574, Sept. 10, 1997]