[Code of Federal Regulations]
[Title 27, Volume 1]
[Revised as of April 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 27CFR7.50]

[Page 97-98]
 
            TITLE 27--ALCOHOL, TOBACCO PRODUCTS AND FIREARMS
 
 CHAPTER I--ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE 
                                TREASURY
 
PART 7_LABELING AND ADVERTISING OF MALT BEVERAGES--Table of Contents
 
                 Subpart F_Advertising of Malt Beverages
 
Sec. 7.50  Application.


    No person engaged in business as a brewer, wholesaler, or importer, 
of malt beverages directly or indirectly or through an affiliate, shall 
publish or disseminate or cause to be published or disseminated by radio 
or television broadcast, or in any newspaper, periodical, or any 
publication, by any sign or outdoor advertisement, or in any other 
printed or graphic matter, any advertisement of malt beverages, if such 
advertising is in, or is calculated to induce sales in, interstate or 
foreign commerce, or is disseminated by mail, unless such advertisement 
is in conformity with Sec. Sec. 7.50-7.55 of this part. Provided, that 
such sections shall not apply to outdoor advertising in place on 
(effective date of this Treasury decision), but shall apply upon 
replacement, restoration, or renovation of any such advertising; and 
provided further, that Sec. Sec. 7.50-7.55 of this part shall apply to 
advertisements of malt beverages intended to be sold or shipped or 
delivered for shipment, or otherwise introduced into or received in any 
State from any place outside thereof, only to the extent that the laws 
of such State impose similar requirements with respect to advertisements 
of malt beverages manufactured and sold or otherwise disposed of in such 
State. And provided further that such sections shall not apply to a 
retailer or the publisher

[[Page 98]]

of any newspaper, periodical, or other publication, or radio or 
television broadcast, unless such retailer or publisher or radio or 
television broadcaster is engaged in business as a brewer, wholesaler, 
bottler, or importer of malt beverages, directly or indirectly, or 
through an affiliate.

[T.D. ATF-180, 49 FR 31675, Aug. 8, 1984]