[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR239.1]

[Page 160-161]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 239_GUIDES FOR THE ADVERTISING OF WARRANTIES AND GUARANTEES
--Table of Contents
 
Sec. 239.1  Purpose and scope of the guides.




Sec.
239.1 Purpose and scope of the guides.
239.2 Disclosures in warranty or guarantee advertising.
239.3 ``Satisfaction Guarantees'' and similar representations in 
          advertising; disclosure in advertising that mentions 
          ``satisfaction guarantees'' or similar representations.

[[Page 161]]

239.4 ``Lifetime'' and similar representations.
239.5 Performance of warranties or guarantees.

    Authority: Secs. 5, 6, 38 Stat. 719 as amended, 721; 15 U.S.C. 45, 
46.

    Source: 50 FR 18470, May 1, 1985, unless otherwise noted.


    The Guides for the Advertising of Warranties and Guarantees are 
intended to help advertisers avoid unfair or deceptive practices in the 
advertising of warranties or guarantees. The Guides are based upon 
Commission cases, and reflect changes in circumstances brought about by 
the Magnuson-Moss Warranty Act (15 U.S.C. 2301 et seq.) and the FTC 
Rules promulgated pursuant to the Act (16 CFR parts 701 and 702). The 
Guides do not purport to anticipate all possible unfair or deceptive 
acts or practices in the advertising of warranties or guarantees and the 
Guides should not be interpreted to limit the Commission's authority to 
proceed against such acts or practices under section 5 of the Federal 
Trade Commission Act. The Commission may bring an action under section 5 
against any advertiser who misrepresents the product or service offered, 
who misrepresents the terms or conditions of the warranty offered, or 
who employs other deceptive or unfair means.
    Section 239.2 of the Guides applies only to advertisements for 
written warranties on consumer products, as ``written warranty'' and 
``consumer product'' are defined in the Magnuson-Moss Warranty Act, 15 
U.S.C. 2301, that are covered by the Rule on Pre-Sale Availability or 
Written Warranty Terms, 16 CFR part 702. The other sections of the 
Guides apply to the advertising of any warranty or guarantee.

[50 FR 18470, May 1, 1985; 50 FR 20899, May 21, 1985]