[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR239.3]

[Page 162]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 239_GUIDES FOR THE ADVERTISING OF WARRANTIES AND GUARANTEES
--Table of Contents
 
Sec. 239.3  ``Satisfaction Guarantees'' and similar representations 

in advertising; disclosure in advertising that mentions ``satisfaction 
guarantees'' or 
          similar representations.

    (a) A seller or manufacturer should use the terms ``Satisfaction 
Guarantee,'' ``Money Back Guarantee,'' ``Free Trial Offer,'' or similar 
representations in advertising only if the seller or manufacturer, as 
the case may be, refunds the full purchase price of the advertised 
product at the purchaser's request.
    (b) An advertisement that mentions a ``Satisfaction Guarantee'' or a 
similar representation should disclose, with such clarity and prominence 
as will be noticed and understood by prospective purchasers, any 
material limitations or conditions that apply to the ``Satisfaction 
Guarantee'' or similar representation.

    Examples: These examples are for both print and broadcast 
advertising. These examples are illustrative, not exhaustive.
    Example A: (In an advertisement mentioning a satisfaction guarantee 
that is conditioned upon return of the unused portion within 30 days) 
``We guarantee your satisfaction. If not completely satisfied with Acme 
Spot Remover, return the unused portion within 30 days for a full 
refund.''
    Example B: (In an advertisement mentioning a money back guarantee 
that is conditioned upon return of the product in its original 
packaging) ``Money Back Guarantee! Just return the ABC watch in its 
original package and ABC will fully refund your money.''