[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR239.4]

[Page 162]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 239_GUIDES FOR THE ADVERTISING OF WARRANTIES AND GUARANTEES
--Table of Contents
 
Sec. 239.4  ``Lifetime'' and similar representations.

    If an advertisement uses ``lifetime,'' ``life,'' or similar 
representations to describe the duration of a warranty or guarantee, 
then the advertisement should disclose, with such clarity and prominence 
as will be noticed and understood by prospective purchasers, the life to 
which the representation refers.

    Examples: These examples are for both print and broadcast 
advertising. These examples are illustrative, not exhaustive.
    Example A: (In an advertisement mentioning a lifetime guarantee on 
an automobile muffler where the duration of the guarantee is measured by 
the life of the car in which it is installed) ``Our lifetime guarantee 
on the Whisper Muffler protects you for as long as your car runs--even 
if you sell it, trade it, or give it away!''
    Example B: (In an advertisement mentioning a lifetime guarantee on a 
battery where the duration of the warranty is for as long as the 
original purchaser owns the car in which it was installed) ``Our battery 
is backed by our lifetime guarantee. Good for as long as you own the 
car!''