[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR254.2]

[Page 171]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 254_GUIDES FOR PRIVATE VOCATIONAL AND DISTANCE EDUCATION 
SCHOOLS--Table of Contents
 
Sec. 254.2  Deceptive trade or business names.

    (a) It is deceptive for an industry member to use any trade or 
business name, label, insignia, or designation which misleads or 
deceives prospective students as to the nature of the school, its 
accreditation, programs of instruction, methods of teaching, or any 
other material fact.
    (b) It is deceptive for an industry member to misrepresent, directly 
or indirectly, by the use of a trade or business name or in any other 
manner that:
    (1) It is a part of or connected with a branch, bureau, or agency of 
the U.S. Government, or of any State, or civil service commission;
    (2) It is an employment agency or an employment agent or authorized 
training facility for any industry or business or otherwise deceptively 
conceal the fact that it is a school.
    (c) If an industry member conducts its instruction by 
correspondence, or other form of distance education, it is deceptive to 
fail to clearly and conspicuously disclose that fact in all promotional 
materials.

[63 FR 42573, Aug. 10, 1998]