[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR260.2]

[Page 181]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 260_GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS--Table 
of Contents
 
Sec. 260.2  Scope of guides.

    (a) These guides apply to environmental claims included in labeling, 
advertising, promotional materials and all other forms of marketing, 
whether asserted directly or by implication, through words, symbols, 
emblems, logos, depictions, product brand names, or through any other 
means, including marketing through digital or electronic means, such as 
the Internet or electronic mail. The guides apply to any claim about the 
environmental attributes of a product, package or service in connection 
with the sale, offering for sale, or marketing of such product, package 
or service for personal, family or household use, or for commercial, 
institutional or industrial use.
    (b) Because the guides are not legislative rules under Section 18 of 
the FTC Act, they are not themselves enforceable regulations, nor do 
they have the force and effect of law. The guides themselves do not 
preempt regulation of other federal agencies or of state and local 
bodies governing the use of environmental marketing claims. Compliance 
with federal, state or local law and regulations concerning such claims, 
however, will not necessarily preclude Commission law enforcement action 
under Section 5.

[63 FR 24248, May 1, 1998]