[Code of Federal Regulations]
[Title 16, Volume 1]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 16CFR301.44]

[Page 218]
 
                     TITLE 16--COMMERCIAL PRACTICES
 
                   CHAPTER I--FEDERAL TRADE COMMISSION
 
PART 301_RULES AND REGULATIONS UNDER FUR PRODUCTS LABELING ACT--Table 
of Contents
 
Sec. 301.44  Misrepresentation of prices.

    (a) No person shall, with respect to a fur or fur product, advertise 
such fur or fur product at alleged wholesale prices or at alleged 
manufacturers cost or less, unless such representations are true in 
fact; nor shall any person advertise a fur or fur product at prices 
purported to be reduced from what are in fact fictitious prices, nor at 
a purported reduction in price when such purported reduction is in fact 
fictitious.
    (b) No person shall, with respect to a fur or fur product, advertise 
such fur or fur product with comparative prices and percentage savings 
claims except on the basis of current market values or unless the time 
of such compared price is given.
    (c) No person shall, with respect to a fur or fur product, advertise 
such fur or fur product as being ``made to sell for'', being ``worth'' 
or ``valued at'' a certain price, or by similar statements, unless such 
claim or representation is true in fact.
    (d) No person shall, with respect to a fur or fur product, advertise 
such fur or fur product as being of a certain value or quality unless 
such claims or representations are true in fact.
    (e) Persons making pricing claims or representations of the types 
described in paragraphs (a), (b), (c) and (d) of this section shall 
maintain full and adequate records disclosing the facts upon which such 
claims or representations are based.
    (f) No person shall, with respect to a fur or fur product, advertise 
such fur or fur product by the use of an illustration which shows such 
fur or fur product to be a higher priced product than the one so 
advertised.
    (g) No person shall, with respect to a fur or fur product, advertise 
such fur or fur product as being ``bankrupt stock'', ``samples'', ``show 
room models'', ``Hollywood Models'', ``Paris Models'', ``French 
Models'', ``Parisian Creations'', ``Furs Worn by Society Women'', 
``Clearance Stock'', ``Auction Stock'', ``Stock of a business in a state 
of liquidation'', or similar statements, unless such representations or 
claims are true in fact.