[Code of Federal Regulations]
[Title 7, Volume 9]
[Revised as of January 1, 2005]
From the U.S. Government Printing Office via GPO Access
[CITE: 7CFR1160.301]

[Page 214]
 
                          TITLE 7--AGRICULTURE
 
  CHAPTER X--AGRICULTURAL MARKETING SERVICE (Marketing Agreements and 
                 Orders; Milk) DEPARTMENT OF AGRICULTURE
 
PART 1160_FLUID MILK PROMOTION PROGRAM--Table of Contents
 
                   Subpart_Fluid Milk Promotion Order
 
Sec. 1160.301  Promotion, consumer education and research.

    (a) The Board shall receive and evaluate, or on its own initiative 
develop, and submit to the Secretary for approval any plans or projects 
authorized in Sec. Sec. 1160.208 and 1160.209. Such plans or projects 
shall provide for:
    (1) The establishment, issuance, effectuation, and administration of 
consumer education, promotion and research activities with respect to 
fluid milk products; and
    (2) The evaluation of consumer education, promotion and research 
activities implemented under the direction of the Board, and the 
communication of such evaluation to fluid milk processors and the 
public.
    (b) The Board shall periodically review or evaluate each plan or 
project authorized under Sec. 1160.301(a) to ensure that it contributes 
to an effective program of promotion, consumer education and research. 
If the Board finds that any such plan or project does not further the 
purposes of the Act, the Board shall terminate that plan or project.
    (c) No plan or project authorized under Sec. 1160.301(a) may employ 
unfair or deceptive acts or practices with respect to the quality, value 
or use of any competing product.
    (d) No plan or project authorized under Sec. 1160.301(a) may make 
use of a brand or trade name of a fluid milk product, except that this 
paragraph does not preclude the Board from offering program material to 
commercial parties to use under such terms and conditions as the Board 
may prescribe, subject to approval by the Secretary.

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