[Code of Federal Regulations]

[Title 48, Volume 1]

[Revised as of October 1, 2005]

From the U.S. Government Printing Office via GPO Access

[CITE: 48CFR5.504]



[Page 95]

 

            TITLE 48--FEDERAL ACQUISITION REGULATIONS SYSTEM

 

                CHAPTER 1--FEDERAL ACQUISITION REGULATION

 

PART 5_PUBLICIZING CONTRACT ACTIONS--Table of Contents

 

                     Subpart 5.5_Paid Advertisements

 

Sec. 5.504  Use of advertising agencies.



    (a) General. Basic ordering agreements may be placed with 

advertising agencies for assistance in producing and placing 

advertisements when a significant number will be placed in several 

publications and in national media. Services of advertising agencies 

include, but are not limited to, counseling as to selection of the media 

for placement of the advertisement, contacting the media in the interest 

of the Government, placing orders, selecting and ordering typography, 

copywriting, and preparing rough layouts.

    (b) Use of commission-paying media. The services of advertising 

agencies in placing advertising with media often can be obtained at no 

cost to the Government, over and above the space cost, as many media 

give advertising agencies a commission or discount on the space cost 

that is not given to the Government.

    (c) Use of noncommission-paying media. Some media do not grant 

advertising agencies a commission or discount, meaning the Government 

can obtain the same rate as the advertising agency. If the advertising 

agency agrees to place advertisements in noncommission-paying media as a 

no-cost service, the basic ordering agreement shall so provide. If the 

advertising agency will not agree to place advertisements at no cost, 

the agreement shall (1) provide that the Government may place orders 

directly with the media, or (2) specify an amount that the Government 

will pay if the agency places the orders.

    (d) Art work, supplies, and incidentals. The basic ordering 

agreement also may provide for the furnishing by the advertising agency 

of art work, supplies, and incidentals, including brochures and 

pamphlets, but not their printing. Incidentals may include telephone 

calls, telegrams, and postage incurred by the advertising agency on 

behalf of the Government.



[[Page 96]]